The verdict in three sentences
For a regional public water utility serving about 120 municipalities, the realistic budget for a new website is EUR 25,000 to 45,000 excluding VAT, plus support and maintenance of EUR 6,000 to 10,000 a year over 3 years. The total contract value, EUR 43,000 to 75,000, stays below the EU threshold of EUR 221,000 for sub-central authorities, so a national below-threshold procedure applies (in Ireland, advertised on eTenders above EUR 25,000). A precise specification on WCAG 2.1 AA accessibility, the outage map and online bill payment matters more than price: it avoids variations and bids that cannot be compared.
Estimating the budget before tendering
A genuine estimate of the requirement is a duty of the contracting authority. It must cover the full contract term, support included. Here are 2026 benchmarks for a mid-sized utility.
| Lot or item | 2026 estimate excl. VAT | Comment |
|---|---|---|
| Design, UX and accessible interface | EUR 6,000 to 10,000 | Customer and board workshops included |
| CMS build and 40 to 60 pages | EUR 9,000 to 15,000 | News, board decisions, documents |
| Interactive outage and works map | EUR 4,000 to 8,000 | Alerts by area, GIS feed |
| Online bill payment integration | EUR 2,000 to 4,000 | Payment provider agreement, acceptance tests |
| WCAG 2.1 AA audit and statement | EUR 2,500 to 4,500 | Full criteria review, published statement |
| Content migration and training | EUR 1,500 to 3,500 | 2 sessions for staff |
| Annual support (3 years) | EUR 6,000 to 10,000 per year | Fixes, security, enhancements |
Writing a specification that selects the right suppliers
The EU Web Accessibility Directive requires public bodies to meet WCAG 2.1 AA (via EN 301 549) and publish an accessibility statement. Set a measurable target, for example at least 90 % of criteria met at go-live, and an audit by an independent third party. The outage map is the most visited feature during an incident: specify the data source (the utility's GIS, an export from the operations software), the update frequency and SMS or email alerts by area.
Online bill payment by card or one-off direct debit typically costs around 0.25 % + EUR 0.05 per transaction for a European card, borne by the authority. Ask bidders for demonstrated experience with this integration.
Award criteria and common pitfalls
| Criterion | Recommended weighting | What to ask for |
|---|---|---|
| Price | 40 % | Detailed pricing schedule, support priced separately |
| Methodology and schedule | 20 % | Phasing, milestones, acceptance testing |
| WCAG 2.1 AA accessibility | 15 % | Audited references, compliance rate achieved |
| Public sector references | 10 % | 2 to 3 comparable public websites |
| Security and hosting | 10 % | EU hosting, backup plan |
| Reversibility | 5 % | Source code and data handed back |
The most common pitfalls: not separating build and support in the pricing schedule, which makes bids incomparable; forgetting reversibility, which locks you into one supplier; underestimating content migration, often more than 300 PDF documents to make accessible.
Mini case study
Siobhan, chief executive of a regional water services body serving 120 municipalities around Dublin, estimates the requirement at EUR 36,000 for the build and EUR 8,000 a year for support, i.e. EUR 60,000 over 3 years. The body handles 4,200 calls a year about outages and bills, at about EUR 6 of staff cost per call. If the outage map and online payment cut these calls by 35 %, savings reach EUR 8,820 a year, or EUR 26,460 over the contract, nearly half of the total investment.
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FAQ
Does a EUR 45,000 website require an EU-wide tender?
No, as long as the total contract value, support included, stays below EUR 221,000 for a sub-central authority. A national advertised procedure is still required, in Ireland on eTenders above EUR 25,000.
Is WCAG 2.1 AA really mandatory for a public utility?
Yes, public sector bodies fall under the Web Accessibility Directive. Monitoring bodies audit sites periodically and non-compliance is reported publicly.
How long does the project take after award?
Allow 5 to 7 months: 1 month of scoping, 3 months of design and build, 1 to 2 months of testing and audit. The tender itself adds 6 to 8 weeks upfront.
Does online bill payment cost the utility anything?
Transaction fees of about 0.25 % + EUR 0.05 per European card payment are borne by the authority. The technical integration costs EUR 2,000 to 4,000.
Should the specification name a specific CMS?
Better to require an open source, maintained and reversible CMS without naming a product. This widens competition and respects the principle of equal treatment of bidders.
Let's scope your project. We help you estimate the requirement and prepare a WCAG-compliant bid for a EUR 25,000 to 45,000 website delivered in 5 to 7 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
