The verdict in three sentences
Fieldwork works because most neighborhood businesses have no online presence and are won over by a demo shown live on mobile. The heart of the game is targeting: only visit businesses without a website but with real foot traffic. At a cadence of 12 to 15 visits/day, a disciplined partner signs 3 to 6 sites per month.
The fieldwork prospecting funnel
The referral partner's job runs like a funnel. Each stage has a measurable pass-through rate; knowing these rates tells you how many doors to knock on to hit a sales target.
| Funnel stage | 2026 pass-through rate | Per 100 visits |
|---|---|---|
| Visit → decision-maker contact | 55-65 % | ~60 contacts |
| Contact → mobile demo accepted | 35-45 % | ~24 demos |
| Demo → quote sent | 45-55 % | ~12 quotes |
| Quote → signed sale | 15-25 % | ~3 sales |
| Sale → referral obtained | 30-40 % | ~1 bonus lead |
2026 order of magnitude for a trained partner: 3 sales per 100 visits, roughly one week of fieldwork at 20 visits/day.
Targeting: where to focus effort
Not all businesses are equal. The best effort-to-result ratio is found among professionals who already have traffic and a budget but no digital storefront.
| Target | Estimated close rate | Average showcase price | Partner commission (15%) |
|---|---|---|---|
| Restaurant / fast food | 20-25 % | 500,000 FCFA | 75,000 FCFA |
| Clinic / medical office | 15-20 % | 800,000 FCFA | 120,000 FCFA |
| Fashion / beauty boutique | 18-22 % | 500,000 FCFA | 75,000 FCFA |
| Craftsman / construction pro | 12-18 % | 250,000 FCFA | 37,500 FCFA |
| School / training center | 15-20 % | 1,200,000 FCFA | 180,000 FCFA |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The Kolonell partner program pays 15% on a showcase sale + 5% recurring on monthly maintenance: a site sold at 500,000 FCFA earns 75,000 FCFA up front, plus 2,500 to 10,000 FCFA/month recurring for as long as the client stays.
Mini case study
Modou, a partner in Thiès, makes 15 visits/day, 5 days/week, or 75 weekly visits. At a rate of 3 sales per 100 visits, he signs about 2.25 sites/week. At an average price of 500,000 FCFA and 15% commission, that is 168,750 FCFA/week, nearly 675,000 FCFA/month, not counting the recurring revenue that stacks up month after month.
FAQ
How many visits per day are realistic? Between 12 and 20 qualified visits per day on foot in a dense zone of Dakar or Abidjan. Beyond that, demo quality drops and the demo → sale rate falls below 15%.
Do you need an appointment or can you cold-prospect? Cold door-to-door works for small shops, with 55-65% decision-maker contact. For clinics and schools, book an appointment: the accepted-demo rate rises from 35% to over 60%.
What demo should you show in the field? A personalized mobile demo with the business's name and color, generated in 2 minutes via Kolonell URL parameters. Seeing one's own name in a ready site doubles the demo → quote rate.
How much can I earn as a partner? At 3 showcase sales/month at 500,000 FCFA, the 15% commission earns 225,000 FCFA, plus the 5% recurring. Full-time partners aim for 4 to 6 monthly sales.
Let's talk about your project. Join the Kolonell partner program and sell websites with a demo that converts. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.