The verdict in three sentences
An Abu Dhabi property management company needs a website redesign when owners and tenants can no longer find the right form, area pages are out of date and the Arabic version is missing. The Kolonell grid runs from USD 2,900 (Starter) to USD 4,900 (Growth) for an English site, and USD 8,900 (Premium, the multilingual tier, languages set in the quote) for Arabic and English in RTL; local agencies ask roughly USD 5,400 to 19,000. Portals, rent accounting and listings feeds stay on quote, kept and linked.
Which signals show a redesign is due?
- Maintenance requests arrive by email, phone and form, with no single route.
- The tenant form asks for an Emirates ID copy or bank statements as an open attachment.
- The Al Reem Island, Saadiyat, Yas Island or Al Raha Beach pages describe services that have changed.
- The site does not separate the investor owner journey from the expatriate tenant journey.
- No Arabic version, or a machine translation.
- Nobody knows which pages get traffic from Google.
What budget for the redesign in 2026?
2026 ballpark figures based on typical agency quotes and public local agency rate pages; AED amounts converted approximately into USD.
| Option | 2026 ballpark | Usually included | Limit |
|---|---|---|---|
| Abu Dhabi agency, Arabic and English | approx. USD 5,400 to 19,000 (approx. AED 20,000 to 70,000) | On-site meetings, Arabic copywriting possible | 8 to 16 weeks is common |
| Freelancer | approx. USD 1,600 to 4,100 (approx. AED 6,000 to 15,000) | Site build | Redirects and form security vary |
| Kolonell Starter | USD 2,900 | Compact site, one language | Few area pages |
| Kolonell Growth | USD 4,900 | Service and area pages, owner and tenant journeys | One main language |
| Kolonell Premium | USD 8,900 | Multilingual tier, languages and RTL set in the quote | Possible third-party translation |
Every tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. Kolonell built the website of Orven Properties (orvenproperties.com), a real estate company in Dubai. Details on the international offer.
What stays on quote, and how is it linked?
| Component | Handling | Check |
|---|---|---|
| Owner portal | Kept, linked through a login button | Login tested in both languages |
| Tenant portal | Kept, linked | Link points to production, not the demo |
| Maintenance request system | Kept, vendor form embedded or linked | Acknowledgement received |
| Rent payment and accounting software | Kept, linked | No payment hosted on the marketing site |
| Listings feed | Separate line on quote | Listings accurate, removed once let |
| Owner and tenant forms | Included, minimum data | No ID, bank or income documents |
Tenancy registration through Tawtheeq is an official emirate procedure: the site can explain it in general terms and point to official sources, without replacing them.
Which timeline and risks should you plan for?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Once content is ready, Kolonell delivers in 3 to 4 weeks: week 1 URL inventory and portal map, week 2 design, week 3 build and Arabic review, week 4 redirects and go-live. Avoid your portfolio's busiest tenancy turnover period.
- Traffic loss on area pages: URL inventory, page-by-page 301 map, Search Console checks for 6 weeks.
- Tenant data: minimal forms, documents only through the portal. Federal Decree-Law 45 of 2021 on personal data protection governs this processing. This is not legal advice.
- Marketing claims: no promises of rental yield, occupancy or time to let; licences and registrations named only as held. Compliance review before go-live, as real estate activity is regulated in the emirate.
- Downtime: DNS switch planned off-peak, old site reachable until sign-off.
- Client reviews: never invented reviews or unverified numbers of units managed.
Questions to ask: is the 301 map a deliverable, who owns the domain, how is each portal tested, what does maintenance cost after 3 months (on quote)? An Abu Dhabi agency is the better choice for on-site building video shoots, an Arabic-speaking team for in-person meetings, or a contract that also covers day-to-day listings management.
Mini case study
Illustrative example: Corniche Keys Property Management (invented name), a firm active on Al Reem Island and Al Raha Beach. Rania, operations manager, picks Premium at USD 8,900, plus an independent Arabic translator (third-party cost, assumed USD 900). Maintenance for 9 months after the 3 included months: market assumption USD 160 a month, so USD 1,440 (Kolonell maintenance after the 3 included months on quote). First year: 8,900 + 900 + 1,440 = USD 11,240, against an assumed local quote of USD 13,500 before maintenance. Portals and the listings feed are priced separately.
FAQ
Is the owner portal rebuilt? No, it is kept and linked through a tested login button. Linking it is a line on quote, outside the USD 2,900 to 8,900 grid.
How many area pages do we need? For 4 areas served, 4 dedicated pages are often enough, each with its real services. Keep old URLs or 301 redirect them.
Can we publish our letting results? Only verified, dated data. Describing the 5 or 6 steps of your management process is safer than publishing an occupancy rate.
How long from signature to go-live? 3 to 4 weeks once content is ready, plus 1 to 3 weeks if Arabic translation is external.
Let's scope your project. An Arabic and English redesign that links your portals, USD 2,900 to 8,900 for the website, in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
