The verdict in three sentences
In Bath, a property management company handling both long-term lets and holiday lets pays a local agency between 5 000 and 18 000 GBP, as a 2026 order of magnitude, for a site that covers both activities. Kolonell builds the landlord pages, the fees page, available properties and the integration of your booking engine at a fixed price: 2 300, 3 900 or 6 900 GBP, delivered in 3 to 4 weeks for Starter and Growth. For a modest-sized agency, the point is to compare the three-year cost and check that the site serves two very different groups of owners without mixing them up.
Bath agency, freelancer or Kolonell: what prices in 2026?
These ranges are cautious and indicative. They rest on public price lists from Bath and Bristol agencies, minimum project sizes on Clutch.co, hourly rates published in the South West (often 55 to 100 GBP per hour) and rates visible on PeoplePerHour and Upwork.
| Criterion | Bath agency | South West freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 5 000 to 18 000 GBP | 1 500 to 5 500 GBP | 2 300 / 3 900 / 6 900 GBP, fixed price |
| Holiday let booking engine | Often integrated, sometimes custom | Variable | Integration of your third-party tool, from Growth |
| Changes | Often 55 to 100 GBP per hour | Often 30 to 60 GBP per hour | Priced before work starts |
| Timeline | 6 to 12 weeks | 4 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Landlord page copy | Often extra | Rarely included | Native English or French included |
| Property photos | Sometimes offered through a partner | Rarely | No: your usual photographer |
| Support | Separate contract | Case by case | 3 months, 6 on Premium |
To be frank: a Bath or Bristol freelancer can deliver a decent site for less than Growth. Kolonell stands out with a written fixed price, copywriting included, a project manager available at your hour (same time as Bath in winter, one hour behind in summer) and full handover of all access. Details are in our international website offer.
What does the site cost over three years?
Since Kolonell maintenance after the support period is quoted on request, the table applies the same maintenance assumption to both options.
| Item over 36 months | Bath agency (mid-range) | Kolonell Growth |
|---|---|---|
| Website build | 10 000 GBP | 3 900 GBP |
| Maintenance (same assumption) | 100 GBP per month over 33 months, 3 300 GBP | 3 300 GBP, quoted on request |
| Booking engine integration | 900 GBP | Included in Growth |
| Seasonal and regulatory updates | 8 hours at 80 GBP, 640 GBP | Priced before work, assumption 500 GBP |
| Team portraits | 400 GBP | Local photographer booked separately, 400 GBP |
| Indicative total | 15 240 GBP | 8 100 GBP |
These amounts are a reading grid. Ask each provider to fill in the same lines.
What each plan covers for a Bath agency
| Item | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Long-let landlord pages | Services, process, fees | Pages per service, landlord guide | Guides by profile, remote landlords |
| Holiday let owner pages | One overview page | Service pages and management calendar | Detailed pages, owners abroad |
| Properties to let | Link to your listings | Feed from your software | Feed, neighbourhood pages |
| Direct holiday let booking | Link to your tool | Integration of your third-party engine | Polished integration, one page per property |
| Valuation or instruction request | Simple form | Form per activity | Separate journeys, appointment booking |
| Bilingual FR/EN version | No | No | Included |
A custom owner area (statements, occupancy calendar) is an application quoted on request, as is ongoing SEO.
What the Bath market demands from the site
The whole of Bath is a UNESCO World Heritage Site, and much of its housing stock is listed Georgian houses and flats. A local management company often runs a mixed portfolio: flats let year-round to people working in Bath or Bristol, homes for students of the two universities, and holiday lets in the historic centre for visitors. Many owners live in London or abroad and choose their agent online.
- Reassure on period buildings: explain how you handle upkeep of a listed property with experienced tradespeople, without promising steps only the owner can take (works on a listed building generally need specific consent).
- Separate the two businesses: long lets and holiday lets have different fees and different obligations.
- Published fees: for lettings, a letting agent in England must display its fees on its website (Consumer Rights Act 2015); the Tenant Fees Act 2019 limits charges to tenants and the Renters' Rights Act 2025 applies in stages.
- Holiday lets: the specific furnished holiday lettings tax regime was abolished from April 2025, which is leading some owners to rethink their strategy. A page explaining your two offers helps them compare, without tax advice.
- Google reviews and guest reviews: display them honestly, without cherry-picking.
UK GDPR and the Data Protection Act 2018 apply to forms and guest data. This is not legal advice.
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Warning signs in quotes
- A custom-built booking engine on a small budget: who maintains it in two years?
- A single "Landlords" page for two different businesses.
- Property photos included without stating the usage licence.
- No fees page in the site structure.
- Domain registered in the provider's name.
Mini case study
Illustrative example. Sophie L., co-founder of an agency managing 150 properties in Bath (90 long lets, 60 holiday lets), wants to win instructions from owners based in London and take more bookings direct. A local agency quotes 11 000 GBP. Kolonell proposes Growth at 3 900 GBP, with integration of her third-party booking engine, delivered in 4 weeks.
Gap at build: 7 100 GBP. With the same maintenance assumption (3 300 GBP on each side), the three-year total is 14 300 GBP against 7 200 GBP. Cautious assumption: if 20 stays a year move from a platform to direct booking, at 800 GBP per stay and 15 % commission avoided, the agency and its owners save about 2 400 GBP a year.
FAQ
How much does a property management website cost in Bath in 2026?
As an order of magnitude, 5 000 to 18 000 GBP with a local agency and 1 500 to 5 500 GBP with a freelancer. Kolonell offers 2 300, 3 900 or 6 900 GBP at a fixed price.
Can you integrate our holiday let booking engine?
Yes, from Growth at 3 900 GBP, if your tool offers a widget or an embed link. A custom-built engine is an application quoted on request.
Does Kolonell photograph our properties?
No, there is no on-site shoot. Keep your usual photographer and check that the licence covers the website and the portals.
Our owners often live abroad: is a bilingual site possible?
Yes, the FR/EN version is included in Premium at 6 900 GBP. Other languages are supplied by you or quoted separately.
How long does it take to launch?
3 to 4 weeks for Starter and Growth, usually 4 to 6 weeks for Premium, with a written update every week.
Let's scope your project. Send us your portfolio split, your fee schedule and the name of your booking tool, and we will reply with a fixed-price plan and delivery in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
