Property Developer Website Budget in Lagos (2026)

The verdict in three sentences

A West African property developer selling villas off-plan, whether in Lomé or Lagos, should budget FCFA 3 to 7 million excl. VAT (about EUR 4,600 to 10,700) for a complete website in 2026: project pages, downloadable floor plans, 3D tours and a reservation form. With 55% of buyers living in Europe or North America, the site replaces the physical visit and must reassure a client buying 5,000 km away without seeing the land. The profit levers are a visible payment schedule, a connected CRM and a target cost per lead of FCFA 15,000 (about EUR 23), delivered in 8 weeks.

What the budget pays for: three website levels

A diaspora client in London, Paris or Toronto compares your project with two competitors on a Sunday evening, on their phone. If they find no floor plan, no price and no proof of construction progress, they move on. Here are the three levels observed in 2026, as an order of magnitude.

The Standard level covers most developers marketing one or two projects a year. The Complete level makes sense once you have more than 30 units on sale at once or a sales team of 3 or more.

Selling to the diaspora: what gets contracts signed

The main fear of a remote buyer is paying for a house that will never be built. The site must show concrete proof, not just beautiful images.

Timing matters too: many enquiries arrive in the evening, European time. A CRM connected to the site assigns each lead to a salesperson, sends the brochure automatically and books a video call within 24 hours.

Cost per lead and an 8-week schedule

With a well-built site and Meta campaigns targeting the diaspora in France, Belgium, the UK and Canada, a cost per lead of FCFA 15,000 (about EUR 23) is a realistic target. Without a site, sending traffic to a Facebook page, it often exceeds FCFA 35,000 (EUR 53), with less qualified leads.

Mini case study

Edem, sales director of a property developer, is marketing 24 off-plan villas at FCFA 45 million (about EUR 68,600) each. He invests FCFA 5 million excl. VAT in a Standard site and FCFA 1.5 million a month in advertising. At FCFA 15,000 per lead, he gets 100 leads a month. With a 2% conversion rate, he sells 2 villas a month. Over 6 months: 12 villas, FCFA 540 million in revenue, for 5 + 6 × 1.5 = FCFA 14 million in digital spend, about 2.6% of revenue.

FAQ

What budget should a property developer plan for a website?

Between FCFA 3 and 7 million excl. VAT (EUR 4,600 to 10,700) in 2026 depending on the number of projects, 3D tours and CRM integration. Maintenance then costs FCFA 75,000 to 200,000 a month.

Is a 3D tour essential for off-plan sales?

Not essential, but very effective with diaspora buyers who cannot visit. One tour per villa type costs FCFA 400,000 to 900,000 and clearly increases time spent on the site.

Can we collect a reservation deposit online?

Yes, via Wave, Orange Money or card for clients abroad. Fees range from about 1% for Wave to 2.5 to 3.5% for cards.

Should prices be shown on the site?

Yes, at least a starting price per project in local currency and euros. Sites without prices generate more unqualified contacts and lengthen the sales cycle.

How long does it take to launch the site?

Allow 8 weeks if plans, renders and land documents are supplied by week 2. The 3D tour is the item that needs the most lead time.

Let's scope your project. Send us your current projects, number of units and diaspora target markets: we will price a site between FCFA 3 and 7 million excl. VAT, delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.