The verdict in three sentences
For a 400-guard private security company, a professional corporate website costs between 1,800,000 and 4,000,000 FCFA (about EUR 2,750 to 6,100), plus 15,000 to 35,000 FCFA a month for hosting. Its main job is credibility in tenders: a corporate or embassy buyer checks your website before reading your technical proposal. Built well, it also brings in about fifteen qualified quote requests a month. Figures use Douala as the reference market; in New York, comparable scopes typically run USD 8,000 to 25,000.
What the buyer checks before shortlisting you
The security manager of a multinational, the administrative office of an embassy or the manager of a warehouse all follow the same process: they receive several bids, then visit the bidders' websites. They look for proof: government licence, actual headcount, supervision, guard training, liability insurance, references and 24/7 response capacity.
A site that shows only a logo, a phone number and three stock photos raises doubts. A site structured by service, with a security audit form and verifiable references, reassures buyers and earns points in the technical score.
| Website level | 2026 price (FCFA) | Scope |
|---|---|---|
| Essential | 1,800,000 - 2,400,000 | 8 to 10 pages, services, contact, WhatsApp |
| Professional | 2,400,000 - 3,200,000 | Page per service, references, audit form, FR/EN |
| Advanced | 3,200,000 - 4,000,000 | Tender document area, blog, advanced local SEO |
| Hosting and maintenance | 15,000 - 35,000 / month | Backups, SSL certificate, updates |
| Team photo shoot | 250,000 - 500,000 | Guards in uniform, vehicles, monitoring centre |
| .cm or .com domain | 15,000 - 40,000 / year | Associated professional email addresses |
The pages that matter for a guarding company
Each service deserves its own page, because a buyer looking for remote monitoring does not read the same content as one looking for cash escort.
| Page | What it must show | Expected impact |
|---|---|---|
| Manned guarding | Headcount, shift rotation, supervision, patrol control | Credibility in 70% of tenders |
| Remote monitoring | 24/7 operations centre, response time, equipment | Recurring contracts of 150,000 to 600,000 FCFA/month |
| Escort and close protection | Guard profiles, vehicles, procedures | High-margin one-off assignments |
| Event security | Mobilisation capacity, event examples | Seasonal requests |
| References and licences | Authorised client logos, licence, insurance | Tender technical score |
| Free security audit | Form with site type, area, hours | 40 to 60% of quote requests |
The security audit form is the best conversion tool: the prospect describes their site (office, warehouse, residence, construction site), its area and hours, then your sales rep calls back with a priced proposal. Add a WhatsApp button visible on mobile, since most contacts arrive that way in Central and West Africa.
Mini case study
Mr Ekambi runs a 400-guard security company. He invests 2,900,000 FCFA in a Professional-level website, 350,000 FCFA in a photo shoot and 25,000 FCFA a month for hosting, 3,550,000 FCFA in year one. After six months, the site receives 14 quote requests a month. Of 84 requests over six months, 10 become guarding contracts at 450,000 FCFA a month on average. With a 15% net margin, these contracts bring 675,000 FCFA of margin a month, 8,100,000 FCFA a year: the site pays for itself in under six months of margin.
Need a professional website?
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FAQ
Should we display guarding prices on the website?
No, prices depend on the number of posts, hours and risk level. Show an order of magnitude instead, for example "from 180,000 FCFA a month per daytime post", and point to the free audit.
Can we name clients as references?
Only with their written consent, especially embassies and banks. Otherwise, describe the sector and volume, for example "35 guards on an oil site".
How long does it take to build the site?
Plan 4 to 6 weeks for a Professional site. Gathering documents (licence, insurance certificate, photos) often takes one to two weeks on the client side.
Is an English version useful?
Yes if you target embassies, NGOs and multinationals. The English version adds about 300,000 to 500,000 FCFA to the budget.
How do we rank on Google locally?
A complete Google Business Profile and pages by district and service are often enough to reach page one for "security company" plus your city within 3 to 6 months.
Let's scope your project. We price your security company website with service pages, audit form and references, an indicative budget of 1,800,000 to 4,000,000 FCFA and launch in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
