The verdict in three sentences
For an exporting cosmetics manufacturer, a trilingual website (French, English, Arabic) built in Tunis costs between TND 25,000 and 60,000 (about EUR 7,400 to 17,600), and a distributor area with price lists, technical sheets and reorders adds TND 12,000 to 20,000 (EUR 3,500 to 5,900). The two metrics that matter are new distributors per quarter and the share of reorders placed online. White-label requests, often the most profitable, need their own path. A comparable scope built by a Dubai agency typically costs USD 30,000 to 80,000.
What a distributor expects before contacting you
An importer in Lyon, a wholesaler in Dubai or a pharmacy network in Abidjan compares several Mediterranean laboratories. They check certifications (ISO 22716 cosmetics GMP, compliance with EU Regulation 1223/2009, Gulf registrations), the range, packaging, minimum order quantities and production capacity. A site that shows a beautiful range without this information generates question emails, not orders.
| Project item | 2026 range (TND) | Scope |
|---|---|---|
| Export strategy and site map | 3,000 - 6,000 | Distributor, white-label and consumer paths |
| Custom design | 6,000 - 14,000 | Brand universe, product pages, mobile |
| Trilingual FR/EN/AR development | 10,000 - 25,000 | 30 to 80 pages, right-to-left Arabic support |
| Catalogue and product photos | 3,000 - 8,000 | 50 to 200 SKUs, packshots |
| International SEO | 3,000 - 7,000 | Hreflang, product markup, speed |
| Total trilingual website | 25,000 - 60,000 | Delivered in 10 to 14 weeks |
| Distributor area (option) | 12,000 - 20,000 | Price lists by country, technical sheets, reorders |
| Hosting and maintenance | 150 - 400 / month | International CDN, backups, security |
The distributor area: what it must contain
The distributor area is a secure portal, accessible once your sales management approves the account. It replaces PDF catalogues sent by email and orders placed over WhatsApp.
| Feature | Use | Expected gain |
|---|---|---|
| Price lists by country and volume | Ex-works prices, tiered discounts | No more manually sent price lists |
| Downloadable technical and safety sheets | INCI, SDS, certificates, regulatory files | 5 to 10 h a month saved by the export team |
| Online reorder | Cart with minimum quantities and pack sizes | 30 to 50% of reorders placed online within a year |
| Order and invoice tracking | Production status, shipping, documents | Fewer follow-up calls |
| Marketing kit | Visuals, sales arguments, product videos | Faster launch at the distributor |
| White-label form | Volumes, formulas, packaging, timeline | High-value qualified leads |
White label deserves a dedicated page with the steps (brief, formulation, samples, registration, production), minimum quantities (for example 3,000 to 5,000 units per SKU) and indicative lead times (12 to 20 weeks). A structured form filters serious requests before the first call.
Mini case study
Sami, sales director of a 60-employee cosmetics laboratory, invests TND 42,000 in a trilingual website and TND 16,000 in the distributor area, plus TND 300 a month for hosting, TND 61,600 in year one. Before the project, the lab signed 2 new distributors per quarter. After 12 months, it signs 4, so 8 more over the year. Each distributor orders TND 45,000 a year on average at a 35% gross margin, TND 15,750 of margin. The 8 additional distributors bring TND 126,000 of annual gross margin, twice the investment, not counting the time the export team saves on reorders.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Does the site really need Arabic?
Yes if you target the Gulf and North Africa. The Arabic version, with right-to-left layout, adds 15 to 25% to the development budget, TND 3,000 to 6,000 depending on page count.
Should prices be visible to visitors?
No, trade prices stay in the distributor area after account approval. The public site shows the range, certifications and partnership terms.
Can reorders be paid online?
Yes, by bank transfer, card or deferred payment depending on the distributor. An international payment module adds TND 2,000 to 5,000, with fees of 2 to 3.5% per card transaction.
How long does the project take?
Plan 10 to 14 weeks for the trilingual site, then 4 to 6 weeks for the distributor area. Translation and regulatory validation of product sheets often take the longest.
Where should the site be hosted for visitors in Europe and the Gulf?
European hosting with an international CDN, between TND 150 and 400 a month, ensures fast loading in Paris as well as in Dubai.
Let's scope your project. We price your trilingual website with distributor area, white-label path and online reorders, an indicative budget of TND 37,000 to 80,000 and delivery in 10 to 14 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
