The verdict in three sentences
For a security contractor with 600 guards in New York, a website at USD 15,000 to 30,000 is first a credibility tool in procurement: property managers, corporate security directors and public buyers check online before opening the bid. The pages that matter are licences, certifications, references and coverage area, followed by a qualified quote form and a hiring module that absorbs 1,200 applications a year. Plan for 5 weeks and USD 350 to 700 a month of maintenance.
The pages that win bids
A corporate security director or a building manager reviews your site with a checklist. Each page must answer one line of that checklist.
| Page | Expected content | Weight in the decision |
|---|---|---|
| Licences | NY DCJS security guard company licence, insurance, bonding | Disqualifying if missing |
| Certifications | ISO 9001, ISO 18788, ASIS-certified managers | Strong for corporates |
| References | 10 to 15 clients by sector, with written consent | Very strong |
| Coverage map | Manhattan, Brooklyn, Queens, Bronx, Long Island, response times | Strong for multi-site groups |
| Services | Static guards, mobile patrol, executive protection, remote video, events | Medium |
| Supervision and training | Supervisor ratio, DCJS 8 and 16-hour training, annual 8-hour refresher | Strong for public buyers |
| Quote request | 6-field qualified form | Conversion |
An interactive coverage map with average response time per borough replaces a long paragraph. It costs USD 1,500 to 2,500 to build.
2026 quote: three website levels
| Item | Essential | Standard | Advanced |
|---|---|---|---|
| Total budget | USD 15,000 | USD 22,000 | USD 30,000 |
| Number of pages | 10 | 18 | 25 and more |
| Spanish version | No | Yes | Yes |
| Coverage map | Static | Interactive | Interactive with response times |
| Qualified quote form | Simple | 6 fields with scoring | Scoring and instant sales alert |
| Online hiring | Contact form | Application with resume | Auto-screening, HR tracking board |
| Timeline | 3 weeks | 4 weeks | 5 weeks |
| Monthly maintenance | USD 250 | USD 350 | USD 700 |
A Spanish version is not a luxury in New York: a large share of guard applicants and some residential clients prefer it. It adds around USD 2,500 of translation and integration.
Online hiring: 1,200 applications to process
A 600-guard company with 25 % turnover hires around 150 guards a year from 1,200 applications. Without a tool, files arrive by email, walk-ins and job boards, and get lost.
| Step | Without module | With module |
|---|---|---|
| Receiving applications | Email, paper, job boards | Single form with documents |
| Pre-screening (age, licence, background check consent) | Manual, 10 min per file | Automatic by criteria |
| Monthly HR time | 17 hours | 5 hours |
| Time to fill a post | 3 to 4 weeks | 10 to 15 days |
| Module cost | USD 0 | USD 3,000 to 5,000 |
Applicant data must follow New York's SHIELD Act on data security and Fair Chance hiring rules in New York City: no criminal history question before a conditional offer, which the form must respect.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Michael Reyes, sales director of a Queens-based security contractor, answers 20 bids a year and wins 3, with an average contract of USD 420,000 a year. After a Standard-level redesign (USD 22,000) with verifiable references and a Spanish version, he targets 4 wins out of 20. One extra contract brings USD 420,000 of revenue, or around USD 50,000 of margin at 12 %. The site pays for itself with the first extra contract. On the HR side, 12 hours saved per month on screening are worth about USD 400, which covers maintenance.
FAQ
How much does a security company website cost in New York in 2026?
Between USD 15,000 and 30,000 depending on page count, Spanish version and hiring module. Maintenance ranges from USD 250 to 700 per month, including hosting and backups.
Can we display client names on the site?
Only with written consent and never with details of security arrangements. A financial institution may refuse to be named, but a property manager usually accepts a logo and one sentence, which is enough for 10 to 15 references.
Do we need to show our DCJS licence number?
Yes, it is the first thing procurement checks. Displaying the licence number, insurance and bonding on a dedicated page avoids back-and-forth emails during bids.
How do we avoid fake quote requests?
A 6-field qualified form (site type, number of posts, hours, borough, start date, budget) filters about 70 % of unqualified requests and forwards the rest to sales in under a minute.
Can the site handle hiring for several boroughs?
Yes, each job is linked to a location and post type. HR filters by branch and follows each applicant on a single board.
Let's scope your project. Tell us your coverage area, licences and annual hiring volume, and we will price the right level between USD 15,000 and 30,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
