The verdict in three sentences
For a Berlin B2B event agency targeting DAX groups and the Mittelstand, a redesign at EUR 15,000 to 25,000 pays off if it turns the website into a qualified request engine, with a realistic target of 35 requests a month. The three levers are a hero video compressed under 2 MB, a request configurator (attendees, dates, budget) at EUR 3,000 and 12 case studies with figures. Plan for 9 weeks, three of which go into producing case studies with clients.
Why event agency websites convert poorly
Most show beautiful photos and a generic contact form. A meetings buyer at a large group wants to know in one minute whether the agency has handled an event of their size, within their budget.
| Common flaw | Consequence | Fix in the redesign |
|---|---|---|
| 25 to 60 MB hero video | 6 to 10 s load on mobile, high bounce | 15 s video, 1.5 to 2 MB, poster image |
| Contact us form | Vague requests, 60 % unqualified | 5-step configurator |
| Photo portfolio without figures | No proof of capacity | 12 case studies with attendees, budget, lead time |
| No segmentation | Same message for a workshop and a 2,000-person convention | Pages by format and sector |
| No tracking | Cost per request unknown | Conversion tracking and CRM |
| Venues not listed | Local search traffic lost | Partner venue pages for Berlin and Brandenburg |
2026 redesign budget by item
| Item | Indicative budget |
|---|---|
| Audit, strategy, sitemap | EUR 1,800 to 3,000 |
| Custom design (desktop and mobile) | EUR 3,500 to 5,500 |
| Development and integration | EUR 4,500 to 7,500 |
| Request configurator (attendees, dates, budget, format) | EUR 3,000 |
| Writing and layout of 12 case studies | EUR 1,500 to 3,000 |
| Video and media optimisation | EUR 400 to 800 |
| CRM connection and conversion tracking | EUR 300 to 2,200 |
| Total | EUR 15,000 to 25,000 |
New video production is not included: if footage exists, editing and compression are enough. A full shoot adds EUR 3,000 to 8,000. German and English versions are standard in Berlin and are included in this range.
The request configurator: from vague enquiry to usable brief
| Configurator step | Data collected | Sales use |
|---|---|---|
| 1. Format | Seminar, convention, gala, incentive, trade fair | Routing to the right project lead |
| 2. Attendees | 20 to 50, 50 to 200, 200 to 800, over 800 | Shortlist of possible venues |
| 3. Dates | Period and duration | Availability check |
| 4. Budget | Range per attendee | Instant qualification |
| 5. Contact | Company, role, phone | Call back within 24 h |
A well-designed configurator lifts the share of usable requests from about 40 % to 75 % and cuts the first discovery call from 45 to 20 minutes. Under GDPR, the form must state the purpose of processing and retention period.
Mini case study
Lena Hoffmann, founder of a 12-person seminar and convention agency in Berlin Mitte, receives 18 requests a month, 7 of them qualified, and signs 2 projects at EUR 35,000 average revenue. After a EUR 20,000 redesign, she targets 35 requests a month with 60 % qualified, or 21 usable requests. At a constant signing rate (around 28 % of qualified requests), she would sign nearly 6 projects a month instead of 2. Even with a cautious assumption of just one extra project a month at 20 % margin, the gain is EUR 7,000 a month: the redesign pays back in under 3 months.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does an event agency website redesign cost in 2026?
Between EUR 15,000 and 25,000 in Berlin, depending on case studies, configurator and CRM integration. A full video shoot adds EUR 3,000 to 8,000.
Does a homepage video slow the site down?
Not if it lasts 10 to 15 seconds, weighs under 2 MB and loads after a still image. On mobile it can be replaced by an image to keep load time under 2.5 seconds.
Should case studies show event budgets?
A range is enough, for example EUR 80,000 to 120,000 for 400 attendees over two days. It filters out off-target requests and reassures buyers about your capacity.
How many qualified requests should we expect after a redesign?
For an established Berlin agency, 25 to 40 requests a month is a 2026 order of magnitude, provided you publish at least one case study or article a month.
Can the configurator push requests into our CRM?
Yes, to HubSpot, Pipedrive or Salesforce, with the request source. Budget EUR 300 to 2,200 for the connection and conversion tracking.
Let's scope your project. Send us your event formats, current request volume and target clients, and we will price a redesign between EUR 15,000 and 25,000 delivered in 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
