The verdict in three sentences
A student-recruitment website for a private higher-education school in Toronto costs between 1.5 and 4.5 million FCFA (2,290-6,860 EUR) equivalent in 2026, depending on the level of the online application module. The site is not a brochure: it is a funnel that turns a visit into an application, ideally with fee payment built in. Expect 5 to 9 weeks of production before intake campaigns.
What makes up the quote
A school sells a path and a future. The site must reassure (accreditations, employability, alumni testimonials) and convert (application form, appointment booking, brochure download).
| Line item | 2026 cost (FCFA) | EUR equivalent |
|---|---|---|
| Design + build (10-15 pages) | 700,000 - 1,500,000 | 1,070 - 2,290 |
| Program/track pages | 60,000 - 120,000 / track | 90 - 180 |
| Online application module | 500,000 - 1,200,000 | 760 - 1,830 |
| Fee payment (mobile money) | 250,000 - 600,000 | 380 - 915 |
| Admissions CRM integration | 300,000 - 900,000 | 460 - 1,370 |
| Project total | 1,500,000 - 4,500,000 | 2,290 - 6,860 |
The application funnel that changes everything
Without an online form, an interested candidate must travel or call: half give up. A well-designed application module captures the file immediately and pushes it into the admissions CRM.
| Element | 2026 cost (FCFA) | Impact |
|---|---|---|
| Multi-step application form | 500,000 - 900,000 | File capture |
| Document upload (transcripts, diplomas) | 150,000 - 350,000 | Complete file |
| Application-fee payment | 250,000 - 600,000 | Fees collected directly |
| Automated email/SMS follow-ups | 200,000 - 450,000 | Reduced drop-off |
| Admissions dashboard | 300,000 - 700,000 | Conversion tracking |
Mini case study
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Teranga Institute, a business school in downtown Toronto, targets 300 applications for 120 seats at intake. Application fee: 25,000 FCFA (equivalent) per candidate. It invests 3,200,000 FCFA in a site with an application module, mobile-money payment and admissions CRM. Before, only 60% of interested prospects completed their file; the online funnel raises that to 85%. Out of 350 prospects, that means 298 files instead of 210, i.e. 88 extra files at 25,000 FCFA = 2,200,000 FCFA of fees collected in the very first campaign, covering two-thirds of the site before even counting enrollments won.
FAQ
Is online fee payment worth the investment? Yes. Collecting application fees via mobile money at application time reduces drop-off and secures cash flow. The module costs 250,000 to 600,000 FCFA and pays off in a single admission campaign.
Do we need an admissions CRM from the start? If you handle more than 150 applications per year, yes. The CRM centralizes files, automates follow-ups and gives visibility on conversion rates. Below that, a simple dashboard can suffice to start.
How long to be ready before intake? 5 to 9 weeks. Launch the project at least 3 months before applications open to have time to test the funnel and train the admissions team.
Does the site really help student recruitment? Massively. Most prospective students compare schools online before applying. Clear program pages, testimonials and a simple form significantly increase application volume.
What is the annual maintenance budget? Expect 300,000 to 900,000 FCFA/year for hosting, security, backups and changes between campaigns. The application module must stay up to date and reliable every year.
Let's scope your project. Tell us your number of tracks, your target application volume and your indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
