The verdict in three sentences
Private schools are a dense pool: every city has dozens, and many have no site, no online enrollment and no digital tuition payment. A referral partner positions on tickets of 500,000 to 2 M FCFA with a commission of 12 to 15 %, i.e. 60,000 to 300,000 FCFA per signed school. The timing is unbeatable: everything sells before the school year.
Why private schools convert fast
Competition between schools drives differentiation: a school with a modern site, online enrollment and a parent portal inspires trust. Above all, installment tuition payment via mobile money (Wave, Orange Money) solves a real cash-flow problem for both directors and families.
| Digital brick | School benefit | Ticket (FCFA) |
|---|---|---|
| Starter showcase site (5 pages) | Visibility, credibility | 250,000 – 500,000 |
| Online enrollment + form | Fewer queues, clean data | +300,000 – 600,000 |
| Parent portal (grades, absences) | Communication, retention | +500,000 – 1,000,000 |
| Wave/OM tuition payment | Cash flow, fewer arrears | +400,000 – 800,000 |
| Full Growth/Premium pack | All integrated | 1,200,000 – 2,000,000 |
The sales calendar makes the difference
The key window runs from March to September, peaking from May to August to be ready for the October start. A partner who prospects early locks in their pipeline.
| Period | Partner action | Goal |
|---|---|---|
| March-April | School scouting, first contacts | 10-15 meetings |
| May-June | Tailored demos, quotes | 5-8 proposals |
| July-August | Signatures, express go-live | 3-5 schools signed |
| September | Live enrollment follow-up | Reviews and references |
The Kolonell referral program
You bring the school, Kolonell builds. Commissions:
| Division | Commission | Recurring | Typical ticket | Earnings FCFA |
|---|---|---|---|---|
| Showcase | 15 % | 5 % | 600,000 | 90,000 |
| Showcase + portal | 15 % | 5 % | 1,500,000 | 225,000 |
| E-commerce (supplies shop) | 12 % | 5 % | 1,000,000 | 120,000 |
| Institutional (large school group) | 8 % | — | 5,000,000 | 400,000 |
Mini case study
Moussa, a former supervisor turned freelancer in Dakar, knows about fifteen private school directors. Before the school year he lands three signatures:
- School A: site + online enrollment, 1,200,000 FCFA → 15 % = 180,000 FCFA
- School B: full pack with tuition payment, 1,800,000 FCFA → 15 % = 270,000 FCFA
- School C: Starter site, 450,000 FCFA → 15 % = 67,500 FCFA
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Season total: 517,500 FCFA in commissions, plus a 5 % recurring on the annual maintenance of the three sites.
FAQ
What argument makes a private school sign?
Installment tuition payment via Wave and Orange Money: it cuts arrears and smooths cash flow. It is often the trigger for the director.
What is the average ticket?
Between 500,000 and 2 M FCFA depending on the bricks (site only vs site + enrollment + portal + payment). A full Growth pack runs around 1.2 to 1.8 M FCFA.
When should I prospect?
From March to August, to deliver before the October start. July-August signatures are the most numerous.
How many schools can I sign per season?
With a local network, 3 to 6 schools per back-to-school campaign is realistic, i.e. 300,000 to 900,000 FCFA in commissions over a few months.
What about public schools?
The model mainly targets private schools, more reactive and budget-autonomous. Premium school groups fall under the institutional division at 8 %.
Let's talk about your project. Do you have contacts in private schools? Become a Kolonell partner and earn 12 to 15 % before the next school year. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
