The verdict in three sentences
Private health facilities (clinics, medical practices, dental centers, labs) want to modernize: a credible site, online appointment booking and the start of a digital patient record. A referral partner positions on tickets of 600,000 to 3 M FCFA with a commission of 10 to 15 %, i.e. 60,000 to 450,000 FCFA per signed facility. The knockout argument: cut missed appointments and polish the image.
A clinic's digital needs
A no-show is costly: lost slot, disrupted schedule. An online booking system with SMS/WhatsApp reminders noticeably lowers that rate. Add health-data compliance and a premium image, and the decision-maker (chief physician, manager) listens.
| Solution | Benefit | Ticket (FCFA) | Lead time |
|---|---|---|---|
| Health showcase site | Credibility, ranking | 500,000 – 900,000 | 10-15 d |
| Online booking | -30 to -40 % no-show (estimate) | +400,000 – 800,000 | 3-5 wk |
| SMS/WhatsApp reminders | Fewer absences | +200,000 – 400,000 | 2-3 wk |
| Digital patient record | Follow-up, data security | +800,000 – 1,800,000 | 6-10 wk |
| Patient app (PWA) | Retention, image | 1,500,000 – 3,000,000 | 8-12 wk |
Why the urban market is promising
Dakar, Thiès, Saint-Louis and Abidjan concentrate hundreds of private practices and clinics. The urban middle class now expects to book from their phone, like a ride-hail or a delivery. That expectation creates a gentle but real pressure on facilities.
| Selling point | Impact for the clinic |
|---|---|
| No-show reduction | More honored slots, +revenue |
| Modern, reassuring image | Differentiation vs peers |
| Health-data compliance | Patient trust, seriousness |
| Automated reminders | Less load on the front desk |
| Local Google visibility | New patients via search |
The Kolonell referral program
| Division | Commission | Recurring | Typical ticket | Earnings FCFA |
|---|---|---|---|---|
| Health showcase | 15 % | 5 % | 800,000 | 120,000 |
| Site + online booking | 12-15 % | 5 % | 1,500,000 | 225,000 |
| Patient app / record | 10-12 % | 5 % | 3,000,000 | 360,000 |
| Clinic group (institutional) | 8 % | — | 5,000,000 | 400,000 |
Mini case study
Dr Aïda, a physician partly moving into consulting in Dakar, recommends Kolonell to peers. She signs two deals:
- Dental practice: site + online booking, 1,500,000 FCFA → 13 % = 195,000 FCFA
- Neighborhood clinic: site + patient record, 2,800,000 FCFA → 11 % = 308,000 FCFA
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Total: 503,000 FCFA in commissions on two signatures, plus 5 % recurring on maintenance. Her medical network does all the credibility work.
FAQ
Do I need to be in healthcare to sell?
No, but a direct contact with a doctor or manager eases access. Kolonell handles the technical demo, compliance and rollout.
How much does online booking cut no-shows?
As an order of magnitude, 30 to 40 % fewer absences thanks to SMS/WhatsApp reminders and online confirmation (2026 estimate, varies by facility).
What is the average ticket?
Between 600,000 and 3 M FCFA. A site + booking runs around 1.2 to 1.8 M FCFA; a full patient app climbs to 2.5-3 M FCFA.
How is health data handled?
Kolonell applies security best practices (encryption, restricted access) and compliance with Senegal's 2008-12 personal data law. It is a strong selling point.
What commission for a clinic group?
Large groups fall under the institutional division at 8 %, but on tickets of 5 M FCFA and up, i.e. 400,000 FCFA and beyond per project.
Let's talk about your project. Do you know clinics or practices ready to go digital? Become a Kolonell partner and earn 10 to 15 % per signature. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
