The verdict in three sentences
In Lucerne, a private or international school website built by a local agency costs, as a 2026 order of magnitude, between 12 000 and 40 000 CHF, and more if the school wants a parent portal or deep integration with its admissions software. Kolonell builds the admissions journey (pages per school section, open days, enquiry form) at a fixed price of 2 700, 4 500 or 8 200 CHF, written in native English, but the German version has to be supplied by the school or quoted separately. So compare the total three-year cost, German included, rather than the build price alone.
What do Lucerne agencies, freelancers and Kolonell charge?
The figures below are cautious orders of magnitude, not official rates. They draw on public price lists from agencies in Central Switzerland and Zurich, on minimum project sizes shown on Clutch.co agency profiles, on hourly rates published by Swiss digital agencies (often 120 to 190 CHF per hour) and on rates visible on Malt and Upwork. A Lucerne agency works in German by default, which is a genuine advantage for a school where part of the parent body is Swiss German.
| Criterion | Lucerne agency | Central Swiss freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 12 000 to 40 000 CHF | 3 500 to 12 000 CHF | 2 700 / 4 500 / 8 200 CHF, fixed price |
| German version | Often included | Varies | Supplied by the school or quoted separately |
| Out-of-scope hourly rate | 120 to 190 CHF | 85 to 130 CHF | Additions quoted before work starts |
| Usual timeline | 10 to 16 weeks | 6 to 12 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Campus photo and video | Often offered as an option | Rarely | No: photos supplied or a local photographer |
| Post-launch support | Separate contract | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in the school's name, all access handed over |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Your project manager calls you on Google Meet at a time that suits the school and sends a written update every week; the team is based in Senegal (GMT), one to two hours behind Lucerne depending on the season. Package details are on our international websites page.
Which three-year cost should you compare?
A school also pays for maintenance, new pages (a new section, a boarding page, a teacher recruitment drive) and the German language. The table assumes identical maintenance on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Lucerne agency (mid-range) | Kolonell Growth |
|---|---|---|
| Website build | 22 000 CHF | 4 500 CHF |
| German version | Included in the quote | Local translator, assumption 3 000 CHF |
| Maintenance (same assumption) | 160 CHF per month over 33 months, 5 280 CHF | 5 280 CHF, quoted on request |
| New pages over three years | 9 hours at 160 CHF, 1 440 CHF | Quoted before work, assumption 1 000 CHF |
| Campus photo day | 1 800 CHF | Local photographer, 1 800 CHF |
| Indicative total | 30 520 CHF | 15 580 CHF |
The gap remains clear once German is paid for, but it is less dramatic than the build line alone suggests. Ask every supplier to fill in this same table.
What does each Kolonell package include for a school?
| Item | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Pages per section | One page per main section | One page per section and programme | Full structure, boarding, activities |
| Admissions | Admissions page and form | Detailed journey, dates, documents | Journey by family profile |
| Admissions software or parent portal | Link | Integration of the chosen tool | Careful integration; custom portal quoted on request |
| Open days | Announcement | Online registration | Registration and reminders via your tool |
| Teacher recruitment | No | Careers page | Careers page and vacancies |
| Languages | English or French | English or French | Bilingual FR/EN; German supplied or quoted separately |
| Support | 3 months | 3 months | 6 months |
What does a Lucerne school website need?
Much of the demand comes from families relocated by companies along the Zug, Lucerne and Zurich corridor, who compare schools from abroad, often months before arriving. Other families are Swiss and want bilingual teaching or an international programme for later studies. The site has to serve both audiences:
- A clear admissions journey: entry ages, calendar (the cantonal school year starts in mid-August), availability, mid-year arrivals, documents to prepare.
- Tuition fees shown or explained: many schools publish a fee schedule, others prefer a conversation; either way, say what is included (transport, meals, activities).
- The programmes actually offered (IB, IGCSE, a bilingual Swiss track), without implying a label the school does not hold. CIS, IB World School or NEASC accreditation should only appear if it is real.
- Daily life in Lucerne: school transport, lake and mountain activities, family onboarding.
- A virtual tour or video, which Kolonell embeds but does not film on site.
On compliance, the revised Swiss FADP (nLPD) has applied since 1 September 2023: forms, cookies and analytics tools must be documented, and children's data calls for particular care. Pupil photos require written parental consent and a process for image rights, including withdrawal. WCAG 2.1 AA is the technical reference for accessibility. This is not legal advice.
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Which warning signs should you look for in a quote?
- Vague languages: the quote must state who writes the English and the German, and who pays for translation.
- Domain or hosting in the supplier's name.
- A parent portal promised inside a brochure package: it is an application and should be priced separately.
- A pupil photo gallery with no consent process.
- An enquiry form that collects medical data at first contact.
- Mandatory maintenance over several years with no exit route.
Mini case study
Illustrative example. Andrea K., admissions lead at a 320-pupil bilingual day school near Lucerne, receives an agency quote of 24 000 CHF including German, plus 2 000 CHF for filming, delivered in 14 weeks. With Kolonell Growth at 4 500 CHF, a local translator at 2 800 CHF for German and a Lucerne photographer at 1 800 CHF, the total comes to 9 100 CHF against 26 000 CHF, a 16 900 CHF difference. In exchange, Andrea coordinates the translator and photographer herself: allow a few hours of follow-up and a tighter calendar before the autumn open days.
FAQ
Can Kolonell write the German version?
No, Kolonell writes in native English and French. German is supplied by the school or quoted separately; budget roughly 2 500 to 4 000 CHF with a local translator for 20 to 30 pages.
Should we publish tuition fees?
It is not mandatory, but relocating families often compare three to five schools at once. A clear fee schedule or range cuts unnecessary back-and-forth with the admissions team.
Can you integrate our admissions software?
Yes, from the Growth package at 4 500 CHF Kolonell integrates or links the tool the school has chosen. A custom-built parent portal is an application, quoted on request.
How long does it take to go live before admissions season?
Starter and Growth are delivered in 3 to 4 weeks; Premium follows a written plan, usually 4 to 6 weeks. Start at least two months before your open days to leave room for photos and translation.
Who owns the site at the end?
The school: the domain is registered in its name and all access is handed over on delivery. Support is included for 3 months, or 6 months in Premium.
Let's scope your project. Send us your school sections, admissions dates and languages, and we will reply with a fixed-price package and a 3 to 4 week plan. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
