The verdict in three sentences
For a private hospital in Miami, a professional website costs roughly 5,000 to 10,000 USD in 2026 (the equivalent of the 3,000,000 to 6,000,000 FCFA we charge for the same build in Brazzaville), delivered in 6 to 8 weeks. It must reassure two demanding audiences: privately insured patients and international patients, who compare hospitals online before they travel. The three must-have building blocks are a physician directory, online booking with SMS reminders and clear pages on prices and accepted insurance, in two languages (English and Spanish in Miami, French and English in Brazzaville).
What the budget covers
A 60-bed hospital often works with 20 to 35 physicians, employed or visiting, across about ten specialties. Without an up-to-date site, patients call to find out which specialist sees patients on which day, and insured patients do not know whether their plan is accepted. The site must answer these questions in seconds on mobile.
| Item | Scope | 2026 price (USD) |
|---|---|---|
| Discovery and patient journey | Workshops with management, front desk, billing | 400 to 650 |
| Design and web identity | Mobile mockups, photos of departments and equipment | 750 to 1,500 |
| Physician directory and specialties | Provider profiles, clinic days, filters by specialty | 850 to 1,650 |
| Online booking | Calendar per physician, confirmation and SMS reminder | 1,150 to 2,500 |
| Pricing and insurance pages | Accepted plans, direct billing, coverage rules | 500 to 1,000 |
| Emergency, maternity, health check-ups | Dedicated pages, direct numbers, check-up packages | 500 to 1,150 |
| Second language and testing | Medical translation, QA, front desk training | 850 to 1,550 |
| Total | 5,000 to 10,000 |
The low end covers a simple directory and appointment requests handled by the front desk. The high end includes a real-time calendar per physician, automatic SMS reminders, online deposits and a booking dashboard.
Booking, SMS reminders and recurring costs
No-shows are expensive: an empty specialist slot is worth 25 to 65 USD in lost revenue in Brazzaville, and far more in Miami. A reminder SMS the day before usually cuts no-shows by 25 to 40%.
| Feature | Setup (USD) | 2026 recurring cost | Expected effect |
|---|---|---|---|
| Appointment request form | Included | Front desk time | Fewer phone calls |
| Online calendar per physician | 1,150 to 2,000 | Included in maintenance | 24/7 booking |
| Automatic SMS reminder | 250 to 500 | 0.01 to 0.06 USD per SMS | -25 to -40% no-shows |
| Online deposit (card, mobile money) | 500 to 1,000 | 1.5 to 3% per transaction | Patient commitment |
| Secure hosting and backups | Included | Included in maintenance | Uptime and security |
| Maintenance and updates | Included | About 100 USD per month | Directory and prices kept current |
On compliance, the site collects health data: in the US, any booking or intake form must follow HIPAA with a signed business associate agreement from each vendor; in the Republic of Congo, the 2019 personal data protection law applies. In both cases, ask only for what is strictly needed and keep the content informative, with no promise of cure.
Mini case study
Dr. Mabiala, medical director of a private hospital, records 18 missed specialist appointments a week at an average of about 42 USD (25,000 FCFA). That is about 750 USD lost each week, or roughly 39,000 USD a year. The hospital invests the equivalent of 8,000 USD (4,800,000 FCFA) in a site with a directory, online calendar, SMS reminders and a second language.
SMS reminders (about 900 a month at 0.05 USD, around 45 USD) cut no-shows by 35%. The hospital recovers about 13,700 USD of consultations a year. Adding new international patients who find the hospital in their language, estimated at 15 a month with an average spend of 100 USD, the annual gain exceeds 30,000 USD. The site, including maintenance (about 1,200 USD a year), pays back in under four months.
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FAQ
How much does a private hospital website cost?
Budget roughly 5,000 to 10,000 USD in 2026 (3 to 6 million FCFA in Brazzaville), depending on booking depth and the number of specialties. Maintenance then runs about 100 USD per month.
Do we need a second language?
Yes, if you serve international patients or patients referred by global insurers. It represents 500 to 1,000 USD of the budget and opens a high-value patient segment.
Can we display prices and accepted insurance?
Yes, and it is strongly recommended. A page listing accepted plans and direct billing conditions avoids a large share of front desk calls.
Can patients pay a deposit online?
Yes, by card or mobile money (MTN MoMo and Airtel Money in Congo), with fees of 1.5 to 3% per transaction. It is useful for health check-ups and high-demand specialist appointments.
How long until launch?
Six to eight weeks, including one to two weeks to collect physician profiles and confirm insurance agreements. That information gathering usually sets the timeline.
Let's scope your project. Send us your list of specialties and accepted insurers: we will price a site between 5,000 and 10,000 USD (3 to 6 million FCFA), delivered in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
