The verdict in three sentences
For a diagnostic imaging center in Dublin, an effective website costs 6,000 to 10,000 EUR excluding VAT in 2026, delivered in 6 weeks. Its real job is to take pressure off the front desk: clear preparation guides and online booking prevent around 30% of calls. As soon as the site collects health data (referrals, safety questionnaires), you need health-grade hosting under GDPR special-category rules and copy that respects medical professional standards.
What the budget covers, line by line
A center with an MRI, a CT scanner, ultrasound and mammography often handles 250 to 400 calls a day. Most of them are about three things: "how do I prepare", "what should I bring" and "when is your next slot". The website must answer these questions before the patient picks up the phone.
| Item | Scope | 2026 price (excl. VAT) |
|---|---|---|
| Discovery and sitemap | Workshops with management and front desk, patient journey | 800 to 1,200 EUR |
| Custom design | Mobile and desktop mockups, WCAG accessibility | 1,200 to 2,000 EUR |
| Exam pages (MRI, CT, ultrasound, mammography, X-ray) | 10 to 15 preparation guides written and approved by radiologists | 1,500 to 2,500 EUR |
| Booking | Third-party widget or in-house module with referral upload | 600 to 2,000 EUR |
| Team and equipment pages | Radiologists, opening hours, access, parking, wheelchair access | 500 to 900 EUR |
| Local SEO and structured data | Google Business Profile, MedicalClinic schema, Dublin area pages | 600 to 900 EUR |
| Testing, training, launch | QA, front desk training on content updates | 400 to 600 EUR |
| Total | 6,000 to 10,000 EUR |
The low end is a site linking out to an external booking platform with about ten guides. The high end includes the center's own booking module, referral upload and an MRI pre-screening questionnaire (pacemaker, implants, claustrophobia).
Third-party booking or in-house module, and the hosting question
The booking choice sets your regulatory burden. If the center redirects to a booking platform, that platform carries the responsibility for hosting health data. If the website itself collects a referral letter or a medical questionnaire, the host must meet health-data security standards (ISO 27001, EU data residency, signed data processing agreement).
| Option | Setup cost | 2026 recurring cost | Health-grade hosting on site | Watch-out |
|---|---|---|---|---|
| Link to booking platform | 0 to 300 EUR | Existing subscription | Not required | Patient leaves the site |
| Embedded booking widget | 300 to 600 EUR | Existing subscription | Not required | Limited design control |
| Simple in-house module (slots) | 1,200 to 2,000 EUR | 30 to 60 EUR per month | Recommended | Sync with the RIS |
| In-house module with referral upload | 1,800 to 3,000 EUR | 80 to 200 EUR per month | Mandatory | DPA and GDPR records |
| Online MRI questionnaire | 600 to 1,200 EUR | Included in hosting | Mandatory | Medical sign-off on content |
On professional standards, the site must stay informative: no promised outcomes, no comparisons with other centers, no patient testimonials used as advertising. Prices (public scheme coverage, private fees, uncovered exams) can and should be displayed clearly, which also cuts calls.
Mini case study
Thomas, operations director of an imaging center in Dublin, logs 320 calls a day across 5 receptionists. An audit shows 30% are about preparation and documents to bring, around 96 calls daily. At 3 minutes per call, that is 4.8 hours of front desk time each day.
The center invests 8,500 EUR in a site with 14 preparation guides, an embedded booking widget and an MRI questionnaire on health-grade hosting (120 EUR per month). Three months after launch, preparation calls drop by 60%, freeing 2.9 hours per day. Over 220 working days at a loaded cost of 28 EUR per hour, savings reach about 17,900 EUR per year. The initial build plus hosting (1,440 EUR per year) pays back in under 7 months, before counting fewer cancelled exams due to poor preparation.
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FAQ
How much does a website for a diagnostic imaging center cost?
Budget 6,000 to 10,000 EUR excluding VAT in 2026, depending on the number of exam guides and the booking system. Maintenance then runs 80 to 250 EUR per month, including health-grade hosting where needed.
Is health-grade hosting mandatory?
It is as soon as the site collects or stores health data, such as an uploaded referral or an MRI questionnaire. If you rely only on a booking platform, the obligation sits with the platform and your site can use standard hosting.
Can we display exam prices?
Yes, and it is recommended: price information is allowed as long as it stays factual. Showing private fees and uncovered exams reduces calls and disputes at the front desk.
How long until launch?
Six weeks on average: 1 week of discovery, 2 of design, 2 of build and copywriting, 1 of testing. Allow time for radiologists to approve the guides, which is often the step that slips.
Can the site connect to our RIS?
Yes, with an in-house module and the RIS API, for an extra 1,500 to 4,000 EUR depending on the vendor. Many centers start with a booking widget and integrate the RIS in phase two.
Let's scope your project. Send us your exam list and current booking tool: we will price a site between 6,000 and 10,000 EUR, deliverable in 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
