The verdict in three sentences
A private hospital in Miami that wants patients from Bogotá, Caracas or Guatemala City has to offer online what they now ask by phone or WhatsApp: detailed specialties, a medical cost estimate, accepted international insurers and help organising the stay. The market range for this kind of Spanish and English site is 80,000 to 140,000 USD, with around 18 specialty pages and an international patient journey, delivered in 10 weeks. A realistic goal is for 15 to 25% of scheduled admissions to begin on the website.
What a Latin American patient checks before flying
A Colombian family considering cardiac surgery or oncology treatment in Miami commits to flights, a B-2 medical visa, accommodation for a companion and often a deposit. Before booking, they want to know which procedures are performed, who the surgeons are, the expected length of stay, whether their international insurer pays directly, and how pickup from Miami International Airport works.
Each specialty page should list procedures, physicians and their training, equipment, average length of stay and an indicative price range. An International Patients page covers the visa support letter, concierge services, partner hotels and payment options, with a Spanish-speaking coordinator reachable on WhatsApp.
| What the traveller needs | Answer on the site | Conversion effect |
|---|---|---|
| Is the procedure offered? | 18 specialty pages with procedures | High |
| Total cost estimate | Medical estimate within 72 h | Very high |
| Insurance acceptance | List of international insurers with direct billing | High |
| Trust in the team | Physician profiles, board certifications, languages | Medium |
| Travel logistics | Visa letter, airport pickup, companion housing | Medium |
| Fast contact | WhatsApp coordinator in Spanish | Very high |
Budget and project architecture
The medical estimate request is the core. Patients describe their condition, upload reports and imaging, state their coverage and possible dates. The coordinator receives a structured file, routes it to the right physician and returns an itemised estimate: physician fees, operating room, stay and tests. Uploaded records are protected health information, so the form, storage and email flows must be HIPAA compliant, with a signed business associate agreement from every vendor.
| Item | 2026 market range (USD) | Timeline |
|---|---|---|
| Design and Spanish and English corporate site | 35,000 to 60,000 | 5 weeks |
| 18 specialty pages written and clinically reviewed | 16,000 to 28,000 | In parallel |
| HIPAA compliant estimate request | 12,000 to 22,000 | 2 weeks |
| Physician directory and insurer list | 6,000 to 12,000 | 1 week |
| International patients hub and WhatsApp | 5,000 to 9,000 | 1 week |
| Photo and video of clinical facilities | 6,000 to 9,000 | 1 week shoot |
At Kolonell, a site of this scale falls under our institutional offer: scope and amount are set in the quote, and languages are set in the quote too. Maintenance then follows our grid of 35,000, 75,000 or 120,000 FCFA per month (53, 114 or 183 EUR) depending on service level.
Running the international patient desk after launch
The website only performs if the team behind it answers fast. Most hospitals that succeed with Latin American patients set a reply target of 24 hours for the first contact and 72 hours for an itemised estimate, staffed by two to four bilingual coordinators. Each request is tagged by country, specialty and insurer, which shows within a quarter where demand really comes from, often Colombia and Central America ahead of the markets the board expected. Monthly reporting should follow four numbers: estimate requests, estimates sent within 72 hours, patients who booked travel and admissions completed. A gap between estimates sent and travel booked often points to insurer pre-authorisation delays rather than price. Update fee ranges and the insurer list every quarter, because outdated information is the first reason families stop replying.
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Carlos Mendoza, chief growth officer of a 200 bed private hospital in Miami, counts 600 scheduled admissions a month, 9% of them from Latin America. If the site lifts the share of admissions that start online to 18%, and brings 15 extra international patients a month with an average case value of 38,000 USD, additional revenue reaches 570,000 USD a month. At a 12% contribution margin, that is 68,400 USD monthly. A 120,000 USD project pays back in under 2 months.
FAQ
How much does a private hospital website for medical travellers cost in Miami?
The 2026 market range is 80,000 to 140,000 USD for a Spanish and English site with 18 specialty pages, a HIPAA compliant estimate form and an international patients hub.
Can we publish procedure prices?
Yes, as indicative ranges, such as 45,000 to 70,000 USD for a knee replacement package, stating that a personal estimate follows record review.
What makes the estimate form HIPAA compliant?
Encryption in transit and at rest, access controls, audit logs and a business associate agreement with each vendor. Expect these to add 15 to 20% to the form budget.
Is Spanish essential?
For Latin American patients, yes. Spanish content typically lifts form completion by 30 to 50% compared with English only pages.
How long does it take to launch?
Allow 10 weeks, including 3 weeks for writing and clinical sign-off of specialty pages.
Let's scope your project. We define specialty pages, the medical estimate flow and the international patient journey with your leadership, on a 10 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
