Private hospital group website with online booking: 2026 cost in London

The verdict in three sentences

For a group of 3 private clinics in London with 60 consultants, the website must first fill the diary: a searchable directory, pages per specialty and online booking connected to the practice management system. On the Kolonell grid this scope matches the Premium tier, 3,050 to 5,340 EUR (2,000,000 to 3,500,000 FCFA), delivered in 6 to 8 weeks, with Growth SEO at 300 EUR a month (200,000 FCFA) to capture local searches. Health data imposes a strict framework: UK GDPR special category data, CQC expectations and data minimization. A London agency typically quotes 40,000 to 120,000 GBP for a comparable build (market estimate).

Features to plan and what they cost

A hospital group website is judged on three patient questions: which consultant, when, and roughly how much. Each feature below answers one of them.

A simple 5-page website (Starter tier, 1,220 to 1,830 EUR) does not fit this many consultants: the value lies in the directory and the diary.

Full first-year cost

The website price is only part of the budget. The table below lists the real first-year items, with a website at 4,880 EUR.

Health data: the UK framework

Health information is special category data under UK GDPR and the Data Protection Act 2018. Even a booking form needs a lawful basis and a condition for processing, a data protection impact assessment and a clear privacy notice, and the provider must be registered with the ICO. CQC inspections also look at how patient information is handled. The form collects only what is necessary: name, phone, consultant, slot and an optional short reason. No test results pass through the website. Hosting is encrypted, back-office access is named with two-factor authentication, and past bookings are purged from the website after 90 days, the record staying in the practice management system.

Mini case study

Illustrative example: James, CEO of a group of 3 private clinics in London (Marylebone, Chelsea and Canary Wharf). The group manages 2,400 appointments a month, all by phone. With 35 % booked online, or 840 appointments at 4 minutes per call, reception recovers 56 hours a month.

SMS reminders cut the missed appointment rate from 12 % to 7 %, or 120 more consultations attended each month. At 200 GBP per average consultation, that is 24,000 GBP of monthly revenue recovered. Against a first-year budget of about 13,400 EUR, the investment is covered in the first month of recovered consultations.

FAQ

Will the booking module work with our practice management system?

If the system has an open API, sync is included in the Premium tier. Otherwise a specific connector falls under the custom app grid, from 3,810 EUR, after a 2 to 3 day technical audit.

Can we show consultation fees?

Yes, as indicative ranges per specialty, for example 150 to 350 GBP for a first consultation. Patients compare before calling, and showing an order of magnitude cuts enquiry calls.

Is SEO necessary for an established group?

Searches like cardiologist Marylebone or private paediatrician London are won page by page. Growth SEO at 300 EUR a month produces and optimizes specialty and consultant pages; Essential at 150 EUR is enough for a single clinic.

Who updates the consultant directory?

Your team, from a simple back office: adding a consultant takes 5 minutes, with photo, specialties and slots. A 2-hour training session is included at delivery.

What is a realistic timeline?

Six to eight weeks: two for scoping, content and the impact assessment, three to four for design and development, one to two for testing with the three clinic reception teams.

Let's scope your project. Tell us the number of clinics, consultants and your practice management system, and we will price a Premium website between 3,050 and 5,340 EUR, deliverable in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.