The verdict in three sentences
A London private equity manager with around GBP 400m under management and 35 portfolio companies should budget GBP 30,000 to 70,000 for a website with portfolio and a secure LP portal with MFA. The real risk is not technical: it is leaving fund information open to the general public, which can breach the FCA financial promotion rules. A well-scoped site separates content, carries the right SFDR disclosures for EU investors and costs GBP 300 to 700 a month to maintain.
The budget line by line
A fund manager's website serves three audiences: founders looking for an investor, LPs and job candidates. Each has its own journey, and the budget should reflect that.
| Item | Scope | 2026 budget (GBP) |
|---|---|---|
| Design and editorial core | 12 to 20 pages, CMS | 10,000 to 20,000 |
| Portfolio | 35 filterable profiles by sector, vintage, status | 4,000 to 8,000 |
| Team and investment thesis | Profiles, ticket criteria, founder enquiry form | 3,000 to 6,000 |
| ESG and SFDR pages | Sustainability policy, Article 8 or 9 classification, reports | 2,000 to 5,000 |
| Regulatory notices and cookies | Disclaimers, legal pages, UK GDPR consent | 2,000 to 4,000 |
| Public site subtotal | 21,000 to 43,000 | |
| Secure LP portal | MFA, per-fund rights, documents, access log | 9,000 to 27,000 |
| Total | 30,000 to 70,000 |
The portfolio is usually the most visited section by founders: it proves the firm knows how to back companies of their size. The team must be able to hide a company under exit without calling the agency.
Separating public and professional investor content
The FCA restricts the promotion of unregulated collective investment schemes to retail audiences. In practice, a website must not present fund characteristics (performance, fees, subscription) to an unqualified visitor. The 2026 standard combines a neutral public page with an authenticated area.
| Content | Public | Authenticated professional investor |
|---|---|---|
| Investment thesis, team, portfolio | Yes | Yes |
| Firm-level ESG policy and SFDR statements | Yes | Yes |
| Fund performance (IRR, multiple) | No | Yes |
| Fund regulatory documents (PPM, KID) | No | Yes |
| Quarterly reports and capital calls | No | Yes, per fund held |
| Investor letters | No | Yes |
Baseline requirements for the LP portal are multi-factor authentication, per-fund and per-investor rights, an access log retained for at least 12 months and UK or EU hosting. Encrypted document storage and named watermarks on PDFs add GBP 2,000 to 4,000 and sharply reduce leak risk.
| Maintenance | Essential plan | Enhanced plan |
|---|---|---|
| Monthly fee | GBP 300 | GBP 700 |
| Security updates | Monthly | Weekly |
| Backups | Daily, 30 days | Daily, 90 days |
| LP portal penetration test | Not included | Annual, included |
| Response time | 48 h | 8 business hours |
Mini case study
Sophie, head of communications at a London mid-market firm, currently e-mails quarterly reports for 4 funds to 160 LPs, with attachments renamed by hand. That takes about 3 days per quarter, or 12 days a year valued at GBP 500 each (GBP 6,000). She picks a GBP 32,000 public site and a GBP 18,000 LP portal, with the enhanced plan at GBP 700 a month. Over 3 years, total cost is 50,000 + 25,200 = GBP 75,200. Direct time savings reach GBP 18,000, but the decisive argument for the partners is a full audit trail and an end to attachments sent to the wrong investor.
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FAQ
Can fund performance appear on the home page?
Not for a fund reserved for professional investors. IRR and multiples must sit behind authentication with an investor status self-certification, which costs GBP 1,500 to 3,000 to implement properly.
Do UK managers need SFDR pages?
SFDR is EU law, but if you market funds to EU investors you need firm-level and fund-level disclosures. UK managers should also prepare for the FCA's Sustainability Disclosure Requirements. Budget GBP 2,000 to 5,000.
Should we buy a data room tool instead of a custom portal?
A SaaS data room costs GBP 6,000 to 20,000 a year depending on volume. A portal built into the site, at GBP 9,000 to 27,000 one-off, pays back from the second year if usage is limited to reporting.
Who signs off the content?
Your compliance officer should approve every page that could be read as a financial promotion. Plan one week of compliance review in the schedule.
How long does the project take?
Allow 8 to 10 weeks for the public site and 4 more weeks for the LP portal, including the compliance review.
Let's scope your project. Tell us about your funds, LP count and compliance constraints, and we will send an indicative budget splitting the public site and the investor portal, with a 10 to 14 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
