The verdict in three sentences
For a private equity firm in London, Amsterdam or New York managing $50 million to $900 million, a custom bilingual editorial site with filterable portfolio pages costs $16,000 to $32,000 (€14,000 to €28,000), delivered in 8 to 14 weeks. A secure LP area with two-factor authentication adds $14,000 to $28,000, bringing the full project to the $25,000 to $60,000 range, and it only makes sense beyond roughly thirty LPs or heavy quarterly reporting. Below that, a market data room at $450 to $1,700 a month remains the rational choice, provided the public site is flawless.
What LPs and target CEOs look at
A private equity website serves two audiences. LPs (family offices, insurers, funds of funds) check strategy, team and track record consistency. The founders and CEOs you want to back look for proof: comparable portfolio companies, founder testimonials, completed exits.
| Site component | Expected content | Indicative 2026 budget |
|---|---|---|
| Strategy and thesis pages | Ticket sizes, sectors, geographies, holding period | $2,300 to $4,500 |
| Team and governance | Bios, investment committee, ESG | $1,700 to $3,400 |
| Filterable portfolio | Company pages, filters by sector, stage, status (current, realised) | $4,500 to $9,000 |
| News and deals | Deal announcements, press releases, tombstones | $1,700 to $4,000 |
| Bilingual content | Professional translation, localised URLs, hreflang | $2,800 to $5,700 |
| Custom editorial design | Art direction, typography, subtle motion | $3,400 to $6,800 |
| Public site total | Delivered with headless CMS | $16,000 to $32,000 |
Portfolio pages are the centrepiece. A founder considering a minority raise filters by sector and reads what the fund brought: buy-and-build, key hires, financial structuring. Expect 30 to 80 company pages for a fund active for over ten years.
Custom LP area or market data room
The question comes up in every scoping session: should you build an LP area into the site or subscribe to a specialised data room? The table compares both options over five years.
| Criterion | Integrated LP area | Market data room |
|---|---|---|
| Upfront cost | $14,000 to $28,000 | $0 to $2,300 setup |
| Recurring cost | $170 to $450 per month | $450 to $1,700 per month |
| 5-year cost (order of magnitude) | $24,000 to $55,000 | $27,000 to $104,000 |
| Two-factor authentication and access log | Yes, custom | Yes, standard |
| Branded experience | Full | Logo only |
| Quarterly reports, capital calls, distributions | Automated from your data | Manual PDF upload |
| Set-up time | 6 to 10 extra weeks | 1 to 2 weeks |
Beyond 30 LPs and two vehicles, the integrated area becomes cheaper over five years and clearly improves the investor experience. For a first $55 million fund with 15 LPs, a data room is enough.
Marketing rules and timeline
Fund communication is regulated by the FCA in the UK, the AFM in the Netherlands and the SEC Marketing Rule in the US. The public site must never present a fund in fundraising as an offer open to the general public: vehicle pages sit behind access restricted to professional or accredited investors, with a status declaration. Past performance must carry the standard warnings, and legal pages show the firm's registration. Allow 1 to 2 weeks of compliance review within the overall 8 to 14 week schedule.
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Julien, partner at a firm managing $350 million across three funds and 48 LPs, compares the options. Data room at $1,250 a month: $75,000 over five years. Integrated area at $20,000 plus $320 a month: 20,000 + (60 x 320) = $39,200 over five years. Savings reach about $36,000, and the middle office saves around 6 hours per quarter thanks to automatically generated capital call notices. Added to a $25,000 public site, the full project comes to $45,000.
FAQ
What is the minimum budget for a credible private equity website?
Plan on $16,000 for a bilingual editorial site with about twenty portfolio pages. Below that, design and editorial quality fall short of established funds.
How long does delivery take?
Between 8 and 14 weeks depending on portfolio size and whether an LP area is included. Collecting content from portfolio companies often takes 3 to 4 weeks on its own.
Is two-factor authentication mandatory for the LP area?
No rule explicitly requires it, but institutional LPs check it in every operational due diligence. It accounts for $1,700 to $3,400 of the LP area budget.
Can we show fund performance on the public site?
It is not advisable: IRR and multiples stay in the area reserved for professional investors. The public site can cite realised exits and qualitative indicators.
Do we need a bilingual site from day one?
For most European funds, yes: 40 to 60% of LPs in a mid-sized fund are foreign. Bilingual content adds $2,800 to $5,700.
Let's scope your project. We scope your private equity website (filterable portfolio, bilingual content, optional LP area, marketing compliance) within $25,000 to $60,000 and an 8 to 14 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
