The verdict in three sentences
For a Berlin industrial Mittelstand company targeting France and francophone Africa, a serious trilingual DE/EN/FR website costs €18,000 to €40,000 and ships in 10 to 16 weeks. Translation costs can double depending on the method: €0.12 to €0.20 per word for professional translation, roughly 40% less for post-edited machine translation. Hreflang, localised URLs and a headless CMS with per-country approval make the difference between a translated site and one that generates enquiries in Paris, Lyon, Casablanca or Dakar.
The real cost of translation
A full industrial website runs to 25,000 to 60,000 words: product pages, datasheets, application sectors, careers, news. The method should be chosen page by page.
| Method | Price per word 2026 | Cost for 40,000 words, 2 languages | Timeline | Recommended use |
|---|---|---|---|---|
| Specialised professional translation | €0.16 to €0.20 | €12,800 to €16,000 | 5 to 7 weeks | Home page, offers, terms and conditions |
| Standard professional translation | €0.12 to €0.15 | €9,600 to €12,000 | 4 to 6 weeks | Sector pages, careers |
| Post-edited machine translation | €0.07 to €0.10 | €5,600 to €8,000 | 2 to 3 weeks | Datasheets, news |
| Raw machine translation | Under €0.01 | Under €400 | Instant | Avoid on sales pages |
| Recommended mix (30% pro, 70% post-edited) | About €0.10 | About €8,000 | 4 weeks | Export-driven industrial mid-cap |
A French buyer spots raw machine translation immediately, especially in technical terms (matériau, tolérance, taille de lot). The professional plus post-edited mix, backed by a glossary approved by your engineers, gives the best balance of cost and credibility.
Overall budget for a trilingual site
Beyond translation, multilingual sites carry technical and organisational costs. The table breaks down a typical project of 60 to 120 pages per language.
| Item | Indicative 2026 budget |
|---|---|
| Concept, UX and design | €4,000 to €8,000 |
| Headless CMS development | €6,000 to €13,000 |
| Product catalogue and datasheets | €2,500 to €6,000 |
| EN and FR translation (recommended mix) | €5,000 to €10,000 |
| Hreflang, localised URLs, per-language sitemaps | €800 to €2,000 |
| Per-country approval workflow | €1,000 to €2,500 |
| Total | €18,000 to €40,000 |
Localised URLs (/fr/produits/ rather than /fr/produkte/) and correctly declared hreflang stop Google.fr from showing the German version. Also budget €150 to €350 per month for maintenance and hosting, and €1,500 to €4,000 per year to translate new content.
Organising per-country approval
A headless CMS lets you assign each language to an owner: the sales agent in Lyon approves French, the distributor in Casablanca or Dakar checks local specifics (prices in MAD or FCFA, payment terms), and headquarters approves German. A publication status per language avoids blocking the whole site for one pending page. This workflow adds 1 to 2 weeks to the schedule but cuts post-launch corrections by a factor of three.
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Thomas, sales director of a 280-employee precision engineering company in Berlin, exports 58% of revenue. His site has 42,000 words. Fully professional EN and FR translation: 84,000 words x €0.15 = €12,600. Recommended mix: 25,200 words at €0.16 plus 58,800 words at €0.08, i.e. 4,032 + 4,704 = €8,736, saving almost €3,900. With the rest of the project, the quote reaches €29,500. Six months after launch, quote requests from French-speaking markets rise from 4 to 11 a month; with an average order of €18,000 and 20% conversion, that represents about €25,000 of additional orders per month.
FAQ
What is the minimum budget for a trilingual DE/EN/FR site?
Plan on €18,000 for a site of about sixty pages per language. Below that, translation quality or multilingual SEO gets sacrificed.
Is machine translation good enough?
For datasheets and news, post-edited machine translation at €0.07 to €0.10 per word is enough. Sales pages deserve a native professional translator.
Do we need a domain per country (.fr, .ma)?
Not necessarily: a single domain with /fr/ and /en/ subfolders concentrates SEO authority. A .fr makes sense if you have a French subsidiary with its own stock.
How long does delivery take?
Between 10 and 16 weeks, including 3 to 5 weeks of translation and approval. Building the technical glossary should start in week two.
What is the annual cost after launch?
Budget €150 to €350 per month for maintenance and €1,500 to €4,000 per year for translating new content.
Let's scope your project. We scope your multilingual website (languages, word count, translation method, hreflang, per-country approval) within €18,000 to €40,000 and a 10 to 16 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.