Private Engineering School Website Redesign for Admissions: Berlin Cost (2026)

The verdict in three sentences

For a private engineering school with 1,200 students in Berlin, a serious redesign costs a 2026 ballpark of 25,000 to 50,000 EUR net, plus 5,000 to 9,000 EUR to wire the application form into Salesforce Education Cloud or HubSpot. The real lever is not the visual design but the admissions engine: indexable programme pages in English and German, a short application flow and tracking of every lead through to enrolment. Started in March, a 16 to 22 week project goes live before the next international intake cycle, not the current one.

What you actually pay for, line by line

Communications directors at Berlin private universities of applied sciences often receive quotes that differ by a factor of two. The gap almost always comes from how many programme pages are genuinely designed, how deep the CRM integration goes and how seriously accessibility is handled under BITV 2.0 and the Barrierefreiheitsstärkungsgesetz, which applies to many digital services since June 2025.

For a school of this size, a realistic total sits around 35,000 to 38,000 EUR net before the CRM. Below 25,000 EUR, expect programme pages cloned from one template, which hurts both rankings and conversion.

A timeline that fits the intake cycle

International recruitment in Germany runs on two intakes. Non-EU applicants for the winter semester apply from roughly November to mid-July, often needing time for visa appointments and blocked account proof. Launching a new site in the middle of that window breaks URLs and forms when traffic peaks.

Watch August: German faculty and programme heads are often away for most of the month, which stalls content approvals.

Three technical choices that change your cost per application

First, the programme page. Each degree needs its own page covering career outcomes, starting salaries, tuition, English-language requirements, application deadlines and alumni stories. A school that groups 12 specialisations on one page misses long-tail queries such as 'English-taught master cybersecurity Berlin private'.

Second, the form. A four-step application with autosave typically converts 20 to 35% better than a single 30-field form. CRM integration then shows which channel produces enrolled students, not just enquiries, which matters when international agents charge 10 to 20% of first-year tuition.

Third, accessibility. Proper WCAG work also improves mobile speed and readability, where more than 70% of prospective students now browse.

Mini case study

Jonas, head of communications at a private engineering school in Berlin, spends 180,000 EUR a year on fairs, Google Ads, Meta and study portals to generate 900 complete applications, or 200 EUR each. After a redesign (40,000 EUR net) and a HubSpot integration (7,000 EUR), the form conversion rate rises from 2.1% to 3.4% at constant traffic, roughly 1,450 applications. Cost per application falls to 124 EUR, a ratio of 1.6. In year one the theoretical saving reaches 900 × (200 − 124) ≈ 68,000 EUR, covering the 47,000 EUR investment in under 9 months.

FAQ

Should we rebuild the whole site or just the admissions pages?

If more than 40% of traffic lands on programme pages, a partial redesign leaves the main problem untouched. A targeted rebuild of 15 to 20 pages costs 10,000 to 18,000 EUR net but does not fix the overall structure.

Salesforce Education Cloud or HubSpot?

Salesforce suits institutions above 3,000 students or with several campuses, with licences often above 15,000 EUR a year. HubSpot is easier to run at 1,200 students, with Marketing Pro licences in the region of 10,000 to 14,000 EUR a year depending on contacts.

Is accessibility mandatory for a private school?

BITV 2.0 binds public bodies, and the 2025 accessibility act extends obligations to many consumer-facing digital services. Aiming for at least 75% of WCAG 2.1 AA criteria is a sensible baseline even where the law is ambiguous.

How long before applications go up?

Allow 3 to 6 months for new programme pages to rank. The form effect is measurable from the first campaign, often within 4 weeks.

Can we keep the old site during peak application season?

Yes, and you should: freeze the current site during the peak months and switch after the main deadline, with 301 redirects covering 100% of indexed URLs.

To compare quotes, read our breakdown of B2B website cost per page.

Let's scope your project. Send us your current site map and intake calendar, and we will propose a scope, a timeline aligned with your deadlines and the right CRM integration. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.