The verdict in three sentences
A mid-size B2B website usually has 15 to 40 useful pages, and its price depends less on the total count than on the share of custom-designed pages. As a 2026 ballpark among New York agencies, a template page costs 250 to 600 USD, a custom page 1,000 to 2,500 USD and SEO copywriting 300 to 700 USD per 1,000-word page. An 8,000 USD quote and a 45,000 USD quote are not selling the same product, and the cheaper one almost always leaves out the content.
How a page price breaks down
The owner of a manufacturing or professional services firm often compares quotes that promise '20 pages' without defining a page. Yet 60 to 70% of a B2B website budget goes into three items: design, content and development. The rest covers discovery, technical setup and launch. New York rates are higher than the national average, with senior agency time billed at 150 to 250 USD an hour.
| Page type | 2026 unit cost (USD) | Examples | Typical share of site |
|---|---|---|---|
| Template page (reused layout) | 250 to 600 | Product page, news post, job listing | 40 to 60% |
| Semi-custom page | 600 to 1,000 | Industry page, secondary service page | 20 to 30% |
| Fully custom page | 1,000 to 2,500 | Home, core capability page, 'why us' | 10 to 20% |
| SEO copy, 1,000 words | 300 to 700 | Any page meant to rank | Depends on target pages |
| Professional translation | 0.12 to 0.25 per word | Spanish or French version | Optional |
| Dedicated photography | 150 to 500 per page | Plant, machinery, team | Depends on pages |
The home page always costs more than a product page because it concentrates the messaging trade-offs, visual hierarchy and calls to action that every other page then reuses.
How many pages a B2B firm needs
The right count follows from your target searches and your offers, not from a package. A firm selling four product families to three client industries needs at least one page per family and one per industry, otherwise it cannot rank for 'precision machining aerospace parts' and 'precision machining medical parts' at the same time.
| Company profile | Useful pages | Custom pages | Indicative 2026 budget (USD) |
|---|---|---|---|
| Solo B2B specialist, 1 offer | 8 to 12 | 2 to 3 | 8,000 to 14,000 |
| Services firm, 3 to 5 offers | 15 to 25 | 4 to 6 | 15,000 to 28,000 |
| Manufacturer, 4 families and 3 industries | 25 to 40 | 6 to 10 | 28,000 to 48,000 |
| Multi-location mid-market company | 40 to 80 | 10 to 15 | 50,000 to 100,000 |
| Technical catalogue site | 80 to 300+ | 5 to 10 | Depends on data import |
Beyond 40 editorial pages, each extra page must match a real search. Otherwise it dilutes internal linking and adds maintenance cost.
Reading three quotes side by side
Take three quotes received by a precision engineering firm.
| Criterion | Quote A (8,000 USD) | Quote B (23,000 USD) | Quote C (45,000 USD) |
|---|---|---|---|
| Pages promised | 10 | 25 | 35 |
| Custom pages | 0 (purchased theme) | 5 | 9 |
| Copywriting included | No | 10 pages | 35 pages |
| On-site photography | No | No | 1 day |
| Technical SEO and redirects | Basic | Yes | Yes, with 3-month follow-up |
| Real cost per useful page | 800 USD without content | 920 USD | 1,290 USD all-in |
Quote A looks cheapest, but if you write 25 pages yourself at 4 to 6 hours each, that is 100 to 150 hours of senior management time, worth far more than Quote C's copy line. Quote B is often the best value if you already have technical content written.
Hidden costs to check
Always ask whether the price includes legacy URL migration, a contact form connected to your CRM, cookie consent compliant with state privacy laws such as the New York SHIELD Act and CCPA for California visitors, image rights, ADA-oriented accessibility checks and CMS training. Each of these runs 500 to 3,000 USD when billed separately.
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Mini case study
Michael, owner of a 45-person metal fabrication company in Long Island, NY, weighs three quotes. He settles on 28 pages: 1 home, 4 product families, 3 industries, 6 projects, 8 capability pages, 6 company pages. The maths: 7 custom pages at 1,600 USD = 11,200 USD, 21 template pages at 450 USD = 9,450 USD, copy for 15 key pages at 500 USD = 7,500 USD, discovery and technical setup 5,000 USD. Total: 33,150 USD. If the site wins one extra 50,000 USD contract per quarter at a 20% margin, that is 10,000 USD of margin per quarter, and the site pays back in about 3.3 quarters.
FAQ
Is a 5-page website enough for a B2B firm?
Rarely. With 5 pages you can target one or two searches, while an industrial buyer typically runs 3 to 5 different searches before contacting a supplier.
Should we pay the agency for copywriting?
Yes for the 10 to 15 pages that drive visibility, at 300 to 700 USD each. For technical sheets, your engineers supply the substance and the agency formats it, roughly halving the cost.
Why does a home page cost 2,500 USD?
It usually requires 2 to 3 design rounds, leadership sign-off and hierarchy work that every other page reuses.
Can we add pages after launch?
Yes. If the template exists, a new page costs 250 to 600 USD, which is often smarter than launching everything at once.
How do we compare quotes that don't list pages?
Ask for the template list, the number of custom pages and the copy volume in words. Without those three figures, no two quotes are comparable.
For a page-by-page structure example, see our guide to a land surveying firm website.
Let's scope your project. Send us your list of offers and client industries, and we will price the site map page by page with a delivery timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
