The verdict in three sentences
In Neuchâtel, a fertility clinic redesigning its website should budget, as a 2026 ballpark, CHF 10,000 to 30,000 with a generalist Neuchâtel agency, and often CHF 25,000 to 40,000 with a healthcare agency from Lausanne or Bern, since few specialists work locally; Kolonell's fixed grid is CHF 2,700, 4,500 or 8,200. In this field the most-read page after the home page is often the team: complete practitioner profiles, with authorisation-to-practise details and real photographs, weigh more in a couple's decision than any animation. Count 3 to 4 weeks of production once your doctors have reviewed the copy, plus time to organise the photo shoot.
Why are practitioner profiles the heart of the redesign?
A couple considering fertility treatment rarely compares prices on a website: they want to know who will look after them. In a small market like the Jura arc, from the town centre and the lakeside to La Chaux-de-Fonds, and with cross-border patients, trust starts with faces and backgrounds. For English-speaking residents of the canton, clear profiles in English matter even more.
A solid practitioner profile includes:
| Profile element | Why it helps | Who provides it |
|---|---|---|
| Name, title and FMH specialty or equivalent | Removes doubt about qualifications | The doctor |
| Authorisation-to-practise details | Transparency; verifiable, for example in the federal MedReg register | The doctor, checked by management |
| Consultation languages | Cross-border and international patients | The doctor |
| Areas of care, written factually | Guides without promising results | Kolonell writes, the doctor reviews |
| Recent professional photo | Trust; a consistent team look | Local photographer (third-party cost) |
| Consultation days and location | Fewer unnecessary calls | Front desk |
| Link to the vendor's booking tool | Action without a sensitive form | Existing tool, embedded as is |
What a profile should not contain: success rates presented as a promise, patient testimonials where professional rules restrict them, or any misleading comparison. Doctors' advertising is framed by federal and cantonal professional rules that require objective information, and the canton licenses clinics.
What budget should you plan, line by line?
Rather than a single price, here is the breakdown of a typical redesign for a 25 to 35 page fertility clinic site. Ranges are a 2026 ballpark, based on typical agency quotes and public agency rate pages in the region.
| Line item | Local agency (CHF) | Kolonell | Note |
|---|---|---|---|
| Concept, design, build | 6,000 to 18,000 | Included in Growth CHF 4,500 or Premium CHF 8,200 | Kolonell fixed price |
| Page copywriting | 2,000 to 6,000 | Included, native French or English | Reviewed by a clinician at the clinic |
| SEO migration and 301s | 1,000 to 3,000 | Included | Inventory of every URL |
| Team photography (8 to 12 portraits) | 1,200 to 2,500 | Local photographer, third-party cost 1,200 to 2,500 | Never billed by Kolonell |
| English version | 2,000 to 5,000 | Premium (the multilingual tier, languages set in the quote) | Useful for international patients |
| Booking, patient portal, telehealth | On quote | On quote | Vendor tool linked or embedded |
The Kolonell grid also includes a project manager reachable in your time zone, delivery in 3 to 4 weeks and 3 months of support; maintenance after that is on quote. Details are on the international website offer page.
Which risks should you watch during the redesign?
| Risk | Likelihood in a fertility clinic | Measure |
|---|---|---|
| Losing ranking pages (IVF, fertility assessment, fertility preservation) | High if the site tree changes | URL inventory, page-by-page 301 map, monitoring in Google Search Console |
| Health data in the form | High: patients want to tell their story | Form limited to name, contact details and preferred slot |
| Tracking tags on highly sensitive pages | Medium | Review pixels and analytics with your adviser before go-live |
| Photo shoot delaying launch | Medium | Book the shoot before week 2, use interim photos otherwise |
| Booking link failing at cutover | Low to medium | Staging test, cutover outside consultation hours |
| Unreviewed content | Medium | Clinical review loop before anything goes live |
On the legal side, the revised Federal Act on Data Protection (nLPD/revFADP), in force since 1 September 2023 and supervised by the FDPIC, classes health data as sensitive personal data. For patients living in France, the GDPR can also apply. Accessibility (WCAG 2.2 AA) matters too: contrast, text size and keyboard navigation. This is not legal advice.
Typical calendar. Week 1: inventory, 301 map, site tree, list of profiles. Week 2: design and photo shoot. Week 3: build, practitioner profiles, booking link tests. Week 4: compliance review, cutover, Search Console.
Ask your provider: who checks the authorisation details shown? Is the 301 map delivered as a file? How does the form prevent medical details being entered? What stays on quote?
When is a local agency still the better option?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If your management wants weekly on-site meetings in Neuchâtel, a partner who also produces your printed brochures and information evenings, or a custom patient area, an agency from the region or the Lake Geneva area is justified. Kolonell fits a serious presentation site, a clean migration and well-written practitioner profiles, at a fixed price.
Mini case study
Illustrative example. Clos-Brenet Fertility Centre, an imaginary clinic on the shore of Lake Neuchâtel, has 4 specialist gynaecologists, 2 biologists and a patient coordinator. Its current site has 48 URLs, 11 of which are treatment pages receiving visits from Google.
- Choice: Premium at CHF 8,200, in French and English (the multilingual tier, languages set in the quote).
- Local photographer, third-party cost: 7 portraits and 10 photos of the premises, about CHF 1,800.
- Review: 7 practitioner profiles at 30 minutes and 11 treatment pages at 45 minutes, so 3.5 + 8.25 = 11.75 hours of internal medical time.
- Redirects: 48 old URLs, 11 of them with a direct 301 to the new treatment page.
- External budget: 8,200 + 1,800 = CHF 10,000, against CHF 25,000 to 40,000 for a specialist healthcare agency from Lausanne or Bern.
FAQ
Should we show success rates on the site?
That is a matter for professional rules and your adviser. As a precaution, no page written by Kolonell presents a figure as a promise; the 25 to 35 pages stay factual.
Is the photographer included in the CHF 8,200?
No. Photography is a third-party cost paid directly to a local photographer, typically CHF 1,200 to 2,500 for 8 to 12 portraits in 2026.
Where do we find the doctors' authorisation details?
Each practitioner knows them, and they can be checked in the federal register of medical professions. Allow 10 minutes per profile to gather and verify them.
Can we start in French only?
Yes. Growth at CHF 4,500 covers a French site; English can be added later, Premium at CHF 8,200 being the multilingual tier.
Is our booking tool compatible?
In most cases it is linked or embedded as is and tested in staging in 1 to 2 days. Any deeper integration is on quote.
Let's scope your project. A 25 to 50 page redesign with complete practitioner profiles, CHF 4,500 to 8,200, delivered in 3 to 4 weeks once the copy is reviewed. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
