The verdict in three sentences
For a private medical clinic in Antwerp, a local agency keeps the edge if your site must be Dutch-first, illustrated with photos of your rooms and practitioners, and connected to your practice tools. A fixed-price remote studio makes sense when you need a clear, compliant site delivered quickly, with native French and English versions for French-speaking and expatriate patients: 2 700, 4 500 or 8 200 EUR at Kolonell. The decision turns on the main language, photography, and ownership of the domain and code.
What should an Antwerp private clinic website do for patients?
A private clinic in Antwerp treats a varied patient base: Dutch-speaking residents of the city and province, French-speaking Belgians, expatriates linked to the port, the chemical companies and the diamond district, and patients from the neighbouring Netherlands. Before calling, they check three things: is the practitioner qualified, what are the fees and the convention status, and how can they get an appointment quickly.
The site should therefore present:
- one page per specialty (dermatology, ophthalmology, orthopaedics, aesthetic medicine, for example) with what a consultation involves;
- one page per practitioner: training, specialisation, languages spoken, conventioned or non-conventioned status;
- practical information: tram access, parking, opening hours, building accessibility;
- a link to your existing booking tool (online booking with payment is quoted on request);
- a contact form that asks for no medical details;
- a privacy policy, a cookie banner and an accessibility statement.
Antwerp agency, freelancer or remote studio: how do they compare?
| Criterion | Antwerp agency | Flemish freelancer | Kolonell (remote studio) |
|---|---|---|---|
| Availability during your hours | Complete | Variable | Broad: 1 hour behind in winter, 2 in summer |
| Meetings at the clinic | Yes | Possible | No, video calls |
| Dutch | Native | Native | Not included, supplied by you or a translator |
| French and English | Variable | Rare | Native copywriting included |
| Creation price, 2026 ballpark | 8 000 to 30 000 EUR | 2 500 to 8 000 EUR | 2 700 / 4 500 / 8 200 EUR fixed |
| Ownership of the .be domain and code | To negotiate in the contract | Often unclear | Domain in your name, code handed over at delivery |
| Photos of rooms and practitioners | Often included | Sometimes | No, plan a local photographer |
The Kolonell team is based in Dakar (GMT). With Antwerp on CET, a weekly check-in at 12:30, between two consultations, is easy to schedule. On the other hand, nobody will come to visit your premises or photograph your treatment rooms.
What do the three routes cost, and what does each tier contain?
The local ranges are a 2026 ballpark drawn from the public price pages of Belgian agencies, minimum project sizes visible on Clutch.co profiles and freelance hourly rates published on Malt and Upwork, often 65 to 110 EUR an hour. The table matches each tier with an equivalent scope.
| Tier | Kolonell price | Typical content for a clinic | Antwerp agency, similar scope (2026 ballpark) |
|---|---|---|---|
| Starter | 2 700 EUR | Home, specialties overview, team, practical info, contact | 6 000 to 10 000 EUR |
| Growth | 4 500 EUR | One page per specialty and per practitioner, request forms routed by specialty | 10 000 to 18 000 EUR |
| Premium | 8 200 EUR | Complete bilingual FR/EN site, before and after procedure guides, rich structure | 18 000 to 30 000 EUR |
| Included everywhere | Included | Project manager in your time zone, native English or French copy, 3 to 4 weeks, 3 months of support | Depends on the quote |
| Not included | Quoted or external | Dutch, photos, booking with payment, monthly SEO | Often an option |
Payment is by bank transfer, 50 % at kickoff and 50 % at delivery. The tiers are detailed on the international website offer, and a free quote prices your actual list of specialties.
When is an Antwerp agency the better choice?
- The vast majority of your patients are Dutch-speaking and the quality of medical Dutch matters above everything else.
- You want photos of your rooms, equipment and practitioners, shot and retouched by the same team.
- The site must interface with your practice management software or billing tools, a workstream better run on site.
- Your medical board wants to validate the content in meetings, page by page.
In those cases, the price gap pays for genuine proximity, and it is a defensible choice.
Which questions should you ask, and which rules apply?
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- Is the .be domain registered in the clinic's name, and who holds the credentials?
- Are the code and admin access handed over at delivery?
- Who writes and who proofreads the Dutch, and how many revision rounds are planned?
- Does the form avoid collecting any health data, and where are messages stored?
- Is the site tested against WCAG 2.1 AA?
- What is billed after the 3 months of support?
In Belgium, the GDPR applies together with the law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data, supervised by the Data Protection Authority (APD/GBA); health data is a special category, which is why a form should never ask for it. The professional ethics rules of the Order of Physicians frame advertising: information must remain objective, verifiable and not misleading, and a 2013 law specifically frames the promotion of aesthetic medicine procedures. WCAG 2.1 AA is the practical accessibility target. This is not legal advice.
Mini case study
*Illustrative example.* Dr Els D. runs a day clinic in Berchem with six practitioners in dermatology and ophthalmology. An Antwerp agency quotes 21 000 EUR, Dutch copywriting and photos included. Kolonell Growth costs 4 500 EUR, plus a Dutch translation (1 600 EUR, hypothesis) and a local photographer (1 100 EUR, hypothesis): 7 200 EUR, a gap of 13 800 EUR. At the front desk, if forms routed by specialty avoid 10 calls a day of 4 minutes each, the team saves 40 minutes daily, about 150 hours over a year of 225 working days. Els picks the remote route and hands the Dutch to a medical translator she already knows.
FAQ
Can Kolonell write the site in Dutch?
No, the included copywriting is native English or French. Dutch is supplied by the clinic or a medical translator, usually 1 300 to 2 200 EUR depending on the number of pages (hypothesis).
Is online booking included?
The site can link to your existing booking tool. Custom booking with online payment is quoted on request, on top of the 2 700, 4 500 or 8 200 EUR tiers.
Can we show before and after photos?
This is a sensitive topic under medical ethics and the rules on aesthetic medicine. Have every visual checked by your adviser before publication; the site can be delivered in 3 to 4 weeks without that content.
How long does the project take?
3 to 4 weeks from receipt of copy and photos. Allow one more week if your medical board reviews every page.
Who owns the site at the end?
With Kolonell, the domain stays in the clinic's name and the code is handed over after the second 50 % payment. Require the same clause from any provider.
Let's scope your project. Send us your specialties, your languages and the tier you are considering between 2 700 and 8 200 EUR, and receive a fixed-price proposal with delivery in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
