The verdict in three sentences
In Eindhoven, a private clinic website costs roughly 5 000 to 30 000+ EUR with a local agency and 2 500 to 7 500 EUR with a freelancer (2026 ballpark), and the real gap often hides in what is left out: English copywriting, booking setup and support. Kolonell's fixed tiers, 2 700, 4 500 and 8 200 EUR, include native English or French copy, delivery in 3 to 4 weeks (4 to 6 on Premium) and 3 months of support, 6 on Premium. If your patients are largely the international engineers and families of the Brainport region, an English-first site with a fixed scope is usually the shortest path; if your patient base is mainly Dutch-speaking and your copy must be written in Dutch, a local agency keeps an edge.
What do Eindhoven agencies and freelancers charge?
There is no official tariff. The ranges below are a prudent 2026 ballpark based on public rate cards of Dutch web studios, minimum project sizes listed on Clutch.co, and rates displayed on freelance platforms such as Malt and Upwork. Rates in Eindhoven tend to sit slightly below Amsterdam, but scope drives the total far more than the postcode.
| Option | 2026 ballpark (EUR) | Copywriting | Typical timeline | Support after launch |
|---|---|---|---|---|
| Freelancer in Eindhoven | 2 500 to 7 500 | Usually not included | 3 to 8 weeks | Hourly |
| Local web studio | 5 000 to 14 000 | Dutch editing, English often extra | 6 to 10 weeks | Monthly contract |
| Full-service agency (Brainport region) | 14 000 to 30 000+ | Strategy and copy, usually Dutch first | 3 to 5 months | SLA |
| Kolonell Starter | 2 700 | Native English or French included | 3 to 4 weeks | 3 months |
| Kolonell Growth | 4 500 | Native English or French included | 3 to 4 weeks | 3 months |
| Kolonell Premium | 8 200 | Bilingual FR/EN available | 4 to 6 weeks (written schedule) | 6 months |
Kolonell is paid 50 % at kickoff and 50 % at delivery, by bank transfer or Wise. The domain is registered in your clinic's name and all accesses are handed over at the end. The tiers are described on our website offer for international clients.
Where do the hidden costs sit in a clinic quote?
A clinic site rarely goes over budget on design. It goes over budget on content, integrations and the months after launch. The table lists the lines to check, with a cautious ballpark where a figure is useful.
| Cost line | Often in local quotes | Kolonell |
|---|---|---|
| English copywriting for 10 to 20 pages | Extra, or "provided by client" | Included, written natively |
| Dutch copywriting | Included at Dutch agencies | Supplied by the clinic or quoted separately |
| Booking tool setup | Extra integration hours | Third-party tool embedded from Growth |
| Booking tool subscription | Paid by the clinic monthly | Paid by the clinic monthly |
| Photography of team and premises | Extra, local photographer | Not included, local photographer recommended |
| Support after launch | Monthly contract from day one | 3 months included, 6 on Premium, then quoted |
| Custom patient portal | Large add-on | Quoted on request |
The point is not that one model is cheaper on every line. A local agency includes Dutch copy and in-person photography coordination; Kolonell includes native English copy and a fixed scope. Compare like with like.
What a private clinic site needs in Eindhoven
The Brainport region concentrates high-tech employers and their international staff, which shapes what patients look for.
- English everywhere it matters: specialties, preparation instructions, cancellation policy, insurance. Many internationals hold Dutch basic insurance through their employer but do not yet know how referrals and deductibles work.
- Doctor profiles listing training, BIG registration where it applies, and the languages spoken.
- Clear insurance and payment pages: contracted with Dutch insurers or not, what basic and supplementary insurance cover, self-pay rates, and whether international insurance is accepted.
- Booking: an embedded third-party booking tool or a short secure request form, with response times stated.
- Practical access: from Eindhoven Centraal, the high tech campus or Strijp, parking, accessibility.
Health data counts as special category data under the GDPR; in the Netherlands the Autoriteit Persoonsgegevens supervises it. Collect the minimum in forms, avoid open fields for symptoms, sign a data processing agreement with your host and booking vendor, and keep advertising trackers off patient pages. Medical advertising is restricted by Dutch health regulators and professional codes: no promised outcomes, no misleading claims, care with testimonials and before/after images. The European Accessibility Act, applicable from 28 June 2025 to certain services, is one more reason to build to WCAG 2.1 AA. Your medical director or compliance lead validates the content; this article is not legal advice.
Mini case study
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Illustrative example, not a real client. Dr. Mehta is the founder of a private internal medicine clinic near Strijp-S whose patients are mostly expat engineers and their families. He compares a local freelancer, 6 000 EUR for the build with English copy billed separately at 1 500 EUR, plus 100 EUR a month of hourly maintenance, with Kolonell Growth at 4 500 EUR, copy included.
Over 3 years, the freelancer route totals 6 000 + 1 500 + (100 x 36) = 11 100 EUR. With Kolonell, support is included for 3 months; if he then keeps the same 100 EUR a month for 33 months (maintenance is quoted, this is his own budget line), the total is 4 500 + (100 x 33) = 7 800 EUR. Team photos by a local photographer and the booking subscription cost the same in both scenarios. The gap is 3 300 EUR, smaller than with an agency, which is honest: a good freelancer is a serious option, the deciding factors become copy quality, a written scope and continuity.
FAQ
How much is a private clinic website in Eindhoven in 2026?
As a prudent ballpark, 2 500 to 7 500 EUR with a freelancer and 5 000 to 30 000+ EUR with an agency. Kolonell's fixed tiers are 2 700, 4 500 and 8 200 EUR.
Is English copywriting included with Kolonell?
Yes, native English or French copy is included in every tier, from 2 700 EUR. Dutch copy is supplied by your team or quoted separately.
Which tier suits a clinic with several specialties?
Growth at 4 500 EUR covers one page per specialty, doctor profiles and an embedded booking tool. Premium at 8 200 EUR adds patient guides, a bilingual FR/EN option and 6 months of support.
Who owns the site at the end?
Your clinic does: the domain is registered in its name and every access is handed over at delivery. The second payment of 50 % is due only at that point.
Can you build a patient portal?
A custom portal or booking back office is a custom application and is quoted on request. Most clinics start with a third-party booking tool embedded from the Growth tier.
Let's scope your project. Tell us your specialties, your patients' languages and your booking tool, and we will confirm a fixed tier with delivery in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

