The verdict in three sentences
For a private Tunisian clinic that relies partly on medical tourism, the website is the first admissions desk for Libyan, Algerian and European patients. A serious project costs 45,000 to 95,000 TND (roughly 13,000 to 28,000 EUR) in 2026, with 4 languages including right-to-left Arabic and a medical quote form able to receive reports and imaging securely. With an average spend of 8,000 to 25,000 TND per foreign patient, two or three extra patients a month pay back the investment in less than a year.
What a medical tourism clinic website must do
A foreign patient compares three or four facilities from Tripoli, Algiers or Lyon before booking. They want to know who will operate, how much it costs, how many nights they will stay and who will meet them at the airport. The website must answer these questions in their language, on mobile, before the first call.
The essential building blocks: pages per specialty (orthopedics, bariatric surgery, cardiology, IVF, cosmetic surgery), surgeon profiles with credentials and case volumes, indicative "from" packages, a stay page (partner hotel, transfer, companion), and above all a medical quote journey: the patient describes the condition, uploads exams and receives a priced proposal within 48 to 72 hours.
| Component | Standard tier | Premium tier | 2026 order of magnitude |
|---|---|---|---|
| Languages | FR, AR (RTL), EN | FR, AR, EN, IT or DE | 4,000 to 7,000 TND per language (reviewed medical translation) |
| Specialty pages | 8 to 12 | 20 to 30 with per-procedure FAQ | 9,000 to 22,000 TND |
| Surgeon profiles | 15 profiles | 40 profiles + videos | 3,000 to 8,000 TND |
| Secure medical quote | Form + PDF upload | Encrypted DICOM/PDF upload + patient portal | 8,000 to 20,000 TND |
| WhatsApp and CRM integration | Simple notification | Coordinator pipeline, follow-ups | 3,000 to 9,000 TND |
| Hosting and security | HTTPS, backups | Health-data-grade hosting, WAF | 2,500 to 6,000 TND per year |
| Total project | 45,000 TND | 95,000 TND | 10-week delivery |
Tunisia's 2004 organic law on personal data protection requires a filing with the INPDP for any processing of health data. The form must therefore collect explicit consent, encrypt files and restrict access to medical coordinators.
RTL Arabic, international SEO and conversion
The Arabic version is more than a translation: the layout flips, and numbers, package tables and forms must be tested in RTL on mobile. Libyan and Algerian patients search in Arabic and French, Europeans search "clinique Tunis prothèse de hanche prix" or "bariatric surgery Tunisia cost". Each market needs its own pages, not machine translation.
The real economic issue is dependence on medical facilitators, agencies that take 15 to 30% of the stay value. The website will not replace them overnight, but it builds a cheaper direct channel.
| Acquisition channel | Cost per foreign patient | Average response time | Control of the relationship |
|---|---|---|---|
| Medical facilitator (20% commission) | 2,400 TND on a 12,000 TND stay | 24 to 72 h | Low |
| Premium European facilitator (30%) | 4,500 TND on 15,000 TND | 48 h | Low |
| Multilingual Google Ads | 700 to 1,200 TND | Immediate with a dedicated coordinator | High |
| Website + SEO (after 6 months) | 300 to 600 TND | Under 24 h | High |
| Social media + WhatsApp | 400 to 900 TND | A few hours | High |
| Former patient referrals | Near zero | Variable | High |
These figures are 2026 estimates based on a quote-to-admission conversion rate of 12 to 20%, consistent with a coordinator who answers within 24 hours.
Mini case study
Dr Hichem, CEO of a 120-bed clinic in Tunis, receives about 900 foreign patients a year, 70% of them through facilitators at 20% commission. Average spend: 11,000 TND. Annual commission paid: 900 × 0.7 × 11,000 × 0.2 = 1,386,000 TND.
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He invests 82,000 TND in a 4-language website with a secure quote module, plus 4,000 TND a month in Ads and SEO. Conservative target: move 120 patients a year to the direct channel at an acquisition cost of about 400 TND each. Commission saved: 120 × 2,200 TND = 264,000 TND. Total first-year cost: 82,000 + 48,000 = 130,000 TND. Net gain in year 1: 134,000 TND, then over 210,000 TND a year afterwards.
FAQ
How much does a medical tourism clinic website cost in Tunis in 2026?
Budget 45,000 TND for a trilingual site with a simple medical quote form, up to 95,000 TND for 4 languages, a patient portal and health-data-grade hosting. Annual maintenance runs 10 to 15% of the initial budget.
Do we really need an RTL Arabic version?
Yes if more than 15% of your patients come from Libya or Algeria. A well-built Arabic version clearly lifts quote requests in those markets and costs 5,000 to 7,000 TND with medical proofreading.
Can we show prices on the website?
"From" packages are recommended, for example hip replacement from 14,000 TND including a 7-night stay. They filter out unqualified requests without binding the clinic to a final quote.
How do we secure medical file uploads?
Encrypted files, storage outside the public database, access limited to coordinators and automatic deletion after 12 months without admission. This module costs 8,000 to 20,000 TND depending on the accepted format (PDF or DICOM).
How quickly does the website pay for itself?
With an average spend of 8,000 to 25,000 TND, 3 direct patients a month cover a 60,000 TND website in 6 to 9 months, as a 2026 order of magnitude.
Let's scope your project. Send us your specialties, target markets and languages, and we will price a 45,000 to 95,000 TND website delivered in 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
