The verdict in three sentences
For a private clinic in Casablanca, a website with online booking and a clear patient journey ranges from 45,000 to 130,000 MAD in 2026, depending on the number of specialties and FR/AR multilingual. A realistic timeline is 5 to 8 weeks, booking module and doctor pages included. The real lever is not page count: it is converting visitors into appointments and cutting low-value phone calls.
How much a clinic website costs in Casablanca in 2026
Budget mostly depends on the booking module, number of specialties and RTL support for Arabic. 2026 order of magnitude:
| Item | Essential | Premium |
|---|---|---|
| Total price | 45,000 MAD | 130,000 MAD |
| Specialty pages | 6 | 20 |
| Doctor profiles | 5 | Unlimited |
| Booking module | Form | Calendar + SMS reminders |
| Multilingual FR/AR (RTL) | Option (+15,000) | Included |
| Patient journey / pre-admission | Basic | Full |
| Health blog / SEO | No | Yes |
| Timeline | 5 weeks | 8 weeks |
Arabic (RTL) support adds around 12,000 to 20,000 MAD: right-to-left template duplication, typography and validated medical translation. It is essential for a broad Moroccan audience.
Compliant hosting, maintenance and patient acquisition
A clinic handles sensitive data; hosting and maintenance must match, and the site must pay for itself in appointments.
| Recurring item | Essential | Premium |
|---|---|---|
| Managed hosting /month | 350 MAD | 700 MAD |
| Security / SSL / backups | Included | Included + WAF |
| SMS booking reminders /month | Option | Included (quota) |
| Maintenance (updates) /month | 900 MAD | 1,800 MAD |
| Local health SEO /month | 1,200 MAD | 2,500 MAD |
| Indicative annual cost | ~29,400 MAD | ~60,000 MAD |
The booking module with SMS reminders sharply reduces no-shows, often by around 20 to 30% in practice, mechanically raising consultation occupancy.
Mini case study
Dr Bennani, director of a multi-specialty clinic in Casablanca (Maarif), picks a Premium package at 118,000 MAD with a booking calendar, SMS reminders and FR/AR bilingual. Over 6 months, the site draws 1,900 visitors/month with a 4% online booking rate, i.e. ~76 monthly appointments. With an average first-consultation + tests basket of 650 MAD and a 35% conversion to care, that is about 17,000 MAD/month of additional revenue attributable to the site, with site + maintenance cost recouped in under six months.
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FAQ
Is online booking worth the investment?
Yes: it captures patients outside opening hours, offloads the front desk and lowers no-shows via SMS reminders. The uplift for a full calendar is about 15,000 to 30,000 MAD.
Do you need a bilingual FR/AR site in Casablanca?
To reach the whole Moroccan patient base, yes. RTL support and medical translation add 12,000 to 20,000 MAD but clearly widen audience and trust.
How long to launch the site?
Between 5 and 8 weeks depending on the number of specialties and delivery of medical copy. Practitioner approval of the pages is often the longest step.
What does clinic maintenance cover?
Security updates, backups, fixes, adding doctors or specialties, and monitoring. Budget 900 to 1,800 MAD per month depending on the package.
Can the site help local SEO?
Yes: optimized specialty pages, reviews and local SEO on Casablanca queries push the clinic up on Google. Budget 1,200 to 2,500 MAD/month for SEO.
Let's scope your project. Tell us the number of specialties, whether you want the booking module with SMS reminders and FR/AR bilingual for an indicative budget between 45,000 and 130,000 MAD. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
