The verdict in three sentences
For a private clinic of 20 to 80 beds, a serious website costs 35,000 to 90,000 AED in Dubai (about 5.7 to 14.7 million FCFA) and 900,000 to 2,500,000 FCFA in Dakar, plus an online booking module. The item that pays back most is not design but well-ranked specialty pages and the practitioner directory, which capture patients searching for « cardiologist Jumeirah » or « ultrasound Dakar ». Allow 5 to 9 weeks of project time in Dakar, 8 to 12 weeks in Dubai where medical advertising approval adds a step.
2026 price ranges, Dubai and Dakar
| Option | Dubai budget | Dakar budget | Timeline | Limits |
|---|---|---|---|---|
| Freelancer, 5-page brochure site | 8,000 to 15,000 AED | 250,000 to 600,000 FCFA | 2 to 4 weeks | No directory or booking, weak SEO |
| Agency, standard clinic site | 35,000 to 55,000 AED | 900,000 to 1,500,000 FCFA | 5 to 8 weeks | Booking via simple form |
| Agency, full clinic site | 55,000 to 90,000 AED | 1,500,000 to 2,500,000 FCFA | 7 to 12 weeks | Directory, 10 to 25 specialty pages, health blog |
| Online booking module | 10,000 to 25,000 AED | 300,000 to 700,000 FCFA | 2 to 3 weeks | SMS reminders billed per unit |
| Third-party booking platform | 0 upfront | 25,000 to 60,000 FCFA per doctor a month | 1 week | Patient data outside your control |
The third-party platform looks cheap, but for a clinic with 15 doctors it quickly reaches 375,000 to 900,000 FCFA a month in Dakar (and several thousand AED in Dubai), the price of a custom module every two months.
The line items of a high-performing clinic site
| Item | Dakar range (FCFA) | Why it matters |
|---|---|---|
| Sitemap and medical copywriting | 150,000 to 400,000 | Clear copy approved by the medical director |
| Mobile-first design and build | 300,000 to 700,000 | Over 85 % of visits are mobile |
| Practitioner directory with filters | 150,000 to 350,000 | Specialty, consultation days, languages spoken |
| SEO-optimised specialty pages | 200,000 to 600,000 | 10 to 25 pages, one per department |
| Booking and reminders | 300,000 to 700,000 | Real-time slots, SMS or WhatsApp |
| WhatsApp and emergency call button | included | Patients' preferred channel |
| Data protection and security | 100,000 to 250,000 | Consent, encryption, compliant hosting |
In Dubai, any medical advertising content, including web pages describing treatments, falls under DHA rules and may need prior approval, and health data is covered by UAE federal health data law with strict hosting expectations. In Senegal, health data falls under Law 2008-12, overseen by the Personal Data Protection Commission (CDP), which requires explicit consent and a declaration when booking forms collect consultation reasons.
What the Dubai premium pays for
The gap between Dubai and Dakar comes from three factors: day rates two to three times higher, Arabic and English content (with RTL layout) as standard, and compliance work for DHA advertising approval, which typically adds 1 to 3 weeks and 5,000 to 12,000 AED of legal and copy review. In Dakar the framework is lighter, but the medical council also bans comparative advertising and promises of cure.
Mini case study
Dr Ndiaye, director of a 40-bed clinic in Dakar, invests 1,900,000 FCFA in a full site and 500,000 FCFA in a booking module, with maintenance at 80,000 FCFA a month. Before, the clinic received about 30 new patients a month via the web and social media. Four months after launch, specialty pages bring in 75, with an average spend of 35,000 FCFA per first visit and related tests. Monthly gain: 45 extra patients × 35,000 FCFA, or 1,575,000 FCFA of revenue. The 2,400,000 FCFA investment is covered in under two months, as an order of magnitude. Front desk staff also save about twenty hours a month thanks to online bookings. A Dubai clinic at 70,000 AED with the same uplift and a higher average spend typically pays back in 3 to 5 months.
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FAQ
How much does a clinic website cost in Dubai in 2026?
Between 35,000 and 90,000 AED with an agency, depending on pages, languages and features. Add 10,000 to 25,000 AED for online booking.
Can we pay in instalments?
Yes, most agencies accept 40 % on order, 30 % on design approval and 30 % at launch. In Dakar, payment by Wave or Orange Money is common.
Can patients pay for consultations online?
Yes. In Dakar via Wave or Orange Money, with integration billed 200,000 to 400,000 FCFA and fees around 1 % on Wave. In Dubai, card gateways charge roughly 2.5 to 3 % per transaction.
How long until we show up on Google?
The first specialty pages rank within 6 to 12 weeks locally. A complete Google Business Profile speeds up results from the first month.
Do we need regulatory approval?
In Dubai, DHA approval for medical advertising content is often required. In Senegal, a free CDP declaration is needed when collecting health data, prepared in 1 to 2 weeks.
Let's scope your project. Tell us your specialties and number of practitioners: we will price a clinic site between 900,000 and 2,500,000 FCFA, delivered in 5 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
