The verdict in three sentences
For an accounting practice with 15 to 40 staff, an agency redesign at 9,000 to 18,000 EUR in Dublin (6,000 to 9,000 EUR excl. VAT in a French city like Nantes) offers the best balance of cost and results, provided the site serves two measurable goals: recruiting and generating engagement requests. Off-the-shelf solutions at 35 to 90 EUR a month suit practices under 10 people with no hiring pressure. Plan for 6 to 10 weeks of project time and 90 to 250 EUR a month of maintenance to keep the site fast, secure and current.
Three redesign options and their real 2026 prices
The market has settled around three offers. Each has its place, but they do not solve the same problem.
| Option | Upfront budget | Monthly cost | Timeline | Best for |
|---|---|---|---|---|
| Off-the-shelf solution for accountants | 0 to 500 EUR setup | 35 to 90 EUR | 1 to 2 weeks | Practice of 1 to 10 people |
| Freelancer (WordPress or Webflow) | 2,500 to 4,000 EUR | 30 to 80 EUR | 4 to 8 weeks | Practice of 5 to 15 people, simple needs |
| Agency in Nantes | 6,000 to 9,000 EUR excl. VAT | 90 to 250 EUR | 6 to 10 weeks | Practice of 15 to 40 staff |
| Agency in Dublin with tax calculators and booking | 9,000 to 18,000 EUR | 150 to 350 EUR | 8 to 14 weeks | Practice of 15 to 40 staff in Ireland |
| Kolonell (Next.js, local SEO, recruiting) | 5,500 to 8,500 EUR | 90 to 200 EUR | 6 to 9 weeks | Practice that wants leads and candidates |
The off-the-shelf option looks unbeatable over three years (roughly 1,300 to 3,200 EUR), but it forces a template shared by hundreds of practices, generic copy and weak local SEO. A partner who wants to stand out on payroll, startup advisory or professional services clients will not get there with it.
What drives the quote
The gap between the low and high end is not about design. It depends on functional scope and content work.
| Item | 2026 range (excl. VAT) | Comment |
|---|---|---|
| Strategy workshop and sitemap | 600 to 1,200 EUR | Audiences, services, candidate journey |
| Custom design (8 to 15 templates) | 1,500 to 2,500 EUR | Practice identity, accessibility |
| Build and CMS | 2,000 to 3,000 EUR | Self-service editing of news and jobs |
| Recruiting pages and job listings | 500 to 1,200 EUR | Role pages, staff stories, 2-click application |
| Service pages and local SEO | 800 to 1,500 EUR | 6 to 12 pages targeting local districts |
| Booking and qualified forms | 300 to 800 EUR | Sorting by engagement type and company size |
| Content migration and redirects | 300 to 700 EUR | Keep existing traffic |
Two items are often underestimated: writing the service pages (practices that let partners write alone push launch back by 4 to 6 weeks) and the recruiting pages. In 2026 the market for qualified accountants remains tight in both Dublin and Nantes, and a site that shows career paths, hybrid work and tools in use noticeably reduces the cost of paid job ads.
Maintenance and recurring costs
A practice website handles prospect data and sometimes client data. Maintenance is not optional.
| Maintenance level | Monthly price | Scope |
|---|---|---|
| Basic | 90 to 120 EUR | Hosting, backups, updates, SSL certificate |
| Standard | 130 to 180 EUR | Basic + monitoring, 1 h of changes, monthly report |
| Advanced | 190 to 250 EUR | Standard + local SEO tracking, 3 h of changes, quarterly audit |
Over three years, a 7,500 EUR agency project with standard maintenance at 150 EUR a month comes to about 12,900 EUR, a little over 350 EUR a month. That is the reference figure to compare with the value of one additional annual engagement.
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Mini case study
Sophie, a partner in a 22-person accounting practice, rebuilds her site for 7,800 EUR excl. VAT with maintenance at 150 EUR a month. Before the redesign the practice received 3 qualified engagement requests a month. Six months later it receives 7, of which 2 are signed on average, with an average annual fee of 4,200 EUR. Estimated annual gain: 2 extra engagements a month over 12 months, about 24 engagements and just over 100,000 EUR of potential recurring fees. On recruiting, the practice filled two accountant roles without a recruitment agency charging 15 to 20 % of annual salary, saving close to 14,000 EUR. The project pays for itself in under three months, as an order of magnitude.
FAQ
Is a 50 EUR a month off-the-shelf site enough for a 20-person practice?
Rarely. The shared template limits local SEO and does not allow convincing recruiting pages. Above 15 staff, a 6,000 to 9,000 EUR investment usually pays back within a few engagements.
How long does an accounting practice website redesign take?
Allow 6 to 10 weeks, including 2 to 3 weeks for content. The timeline slips by 4 weeks on average when partner copy arrives late.
Do we need a tax or salary calculator?
A well-built calculator costs 800 to 2,000 EUR and generates qualified contacts. It is useful for practices focused on small businesses and owner-managers, less so for those serving corporate groups.
Are there professional conduct rules for the site?
Yes. Accountancy bodies in Ireland and France regulate communication: no comparative advertising and no promise of results. An internal reviewer must sign off pages, which takes 1 to 2 days.
How do we avoid losing search rankings during the redesign?
A 301 redirect plan and clean content migration, billed 300 to 700 EUR, preserve most traffic. Losses above 10 % almost always come from forgotten URLs.
Let's scope your project. Send us your current site and hiring goals and we will price a redesign at 5,500 to 8,500 EUR, delivered in 6 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
