Premium website redesign for a marketing agency in Berlin: 2026 budget

The verdict in three sentences

For a marketing agency, the website is its first sales pitch: a custom premium redesign sits between 15 000 and 32 000 EUR excl. VAT in 2026. A premium Framer template at 69 EUR/month looks unbeatable at first, but over three years it caps the agency's image and SEO. The real goal is a Lighthouse score above 92 paired with GSAP animation that proves the studio's level without sacrificing performance.

The detailed budget for a 15-person agency

An agency sells its visual signature: every line item must serve that demonstration.

GSAP animation is not a gimmick: dosed well, it lifts time-on-page and brand recall. Dosed badly, it tanks Lighthouse. Hence a numeric target above 92 written into the quote and verified at QA.

Framer template vs custom: the 3-year maths

The debate is not ideological, it is financial and strategic. Here is the 36-month comparison.

For a sole trader or micro-business, Framer is excellent. For an agency whose product IS design, a template site sends the wrong signal to prospects. The 20 000 EUR gap is repaid by two or three client budgets won through the site's credibility.

Mini case study

Thomas, director of a 15-person marketing agency in Berlin, hesitates between Framer at 69 EUR/month and a 24 000 EUR custom redesign. His average client is worth 18 000 EUR/year and he signs about 9 new clients a year, half of whom cite "the site" as a trust factor.

If the premium redesign wins him just 2 extra clients a year through a clearly superior image, that is 36 000 EUR of additional annual revenue. The 20 000 EUR premium over Framer is therefore repaid in under 8 months, and the asset stays his. Over three years, the cost gap (~19 600 EUR) is dwarfed by more than 100 000 EUR of attributable revenue.

FAQ

Does GSAP necessarily slow the site? No, if animations are optimised (lazy-loading, controlled will-change). A serious project targets and proves a Lighthouse above 92 despite the animation. Demand the measurement at QA.

Is Framer really cheaper over 3 years? Yes in pure cost (~4 000 EUR vs ~23 600 EUR), but the gap flips once you count revenue won through differentiation. For an agency, the site is a sales tool, not an expense.

Is a 2 800 EUR dynamic portfolio worth it? Essential for an agency: a case-study CMS lets you add references without a developer and feeds SEO. It is the item that ages best.

How much is hosting for a premium site? Around 45 EUR/month for managed EU hosting with CDN and backups. Far less than a platform subscription, and with no feature cap.

What timeline for this type of project? Between 9 and 13 weeks for an agency, since internal creative back-and-forth is heavier. A single point of contact on the agency side speeds things up markedly.

Let's scope your project. Tell us the number of pages, the level of animation you want and your Lighthouse target, with your budget and timeline, and we will price a redesign worthy of your signature. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.