The verdict in three sentences
For an industrial SME in Berlin, a credible premium website costs between 8,000 and 22,000 EUR (excl. VAT) depending on page count (8 to 25) and the depth of custom design. The realistic timeline is 6 to 10 weeks, with sovereign European hosting at 40-90 EUR/month and maintenance at 150 to 400 EUR/month. A WordPress template is cheaper to buy but accumulates technical debt by year two: the real trade-off is total cost, not the initial quote.
What a premium manufacturer website costs in 2026
Price depends mainly on functional scope and level of visual customization. A manufacturer selling to large accounts needs a site that inspires technical trust, not a generic template.
| Package | Pages | 2026 price (excl. VAT) | Timeline | For whom |
|---|---|---|---|---|
| Essential | 6-8 | 8,000-11,000 EUR | 6 wks | Small subcontractor |
| Corporate | 10-15 | 12,000-16,000 EUR | 8 wks | SME 20-80 staff |
| Premium custom | 15-25 | 17,000-22,000 EUR | 10 wks | Mid-cap, multi-site |
| Redesign + technical SEO | 20+ | 22,000 EUR and up | 12 wks | Niche leader |
Recurring costs, often underestimated in comparisons, come on top.
| Recurring item | 2026 order of magnitude | Comment |
|---|---|---|
| OVH/Scaleway hosting | 40-90 EUR/month | European server, GDPR-native |
| Domain + SSL | 15-40 EUR/year | SSL usually included |
| Maintenance (MSA) | 150-400 EUR/month | Security, updates, minor changes |
| Ongoing SEO | 400-1,200 EUR/month | Optional but profitable in B2B |
WordPress template or custom Next.js
The core decision for a manufacturer: buy a low-cost theme or fund a high-performance custom build.
| Criterion | WordPress template | Custom Next.js |
|---|---|---|
| Initial cost | 3,000-6,000 EUR | 12,000-22,000 EUR |
| Performance (LCP) | 2.5-4 s | 0.8-1.5 s |
| Security | Plugins to patch | Reduced attack surface |
| Scalability | Limited by theme | Reusable components |
| 3-year cost | 11,000-18,000 EUR | 18,000-28,000 EUR |
| Brand image | Standardized | Differentiating |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
For a tier-2 supplier bidding on automotive or aerospace tenders, performance and visual credibility directly affect the conversion rate of inbound quote requests.
Mini case study
Thomas, managing director of a precision machining SME in Berlin-Marzahn (45 staff), received 6 qualified quote requests per month via an old, slow WordPress site. He invests 16,500 EUR (excl. VAT) in a premium 14-page Next.js site (capabilities, ISO certifications, machine park, careers). After 4 months, inbound requests rise to 11 per month, including 3 from new OEMs. With an average order value of 28,000 EUR and a 20% conversion rate, the site generates about one extra new deal per month, reaching return on investment in under 3 months excluding maintenance.
FAQ
Why does a manufacturer website cost more than a standard brochure site? Because it must include technical content (process sheets, certifications, machine park), an active careers section and often multilingual support. These modules add 3,000 to 6,000 EUR to the base budget.
Is multilingual essential? If you export or target international groups, yes: a well-indexed English version opens markets. Budget 1,500 to 3,500 EUR for professional translation with correct hreflang.
How long before I see an SEO effect? In niche industrial B2B, the first qualified traffic gains appear in 3 to 6 months. A fast, well-structured site speeds up indexing, but content remains the engine.
Can I spread payment? Yes, the norm is a 30% deposit on order, 40% on mockup sign-off, 30% on delivery. Some agencies offer to spread maintenance over 12 months.
What if I switch agencies later? With a custom site whose code you own (transfer clause), you stay free. A locked theme or proprietary builder can instead trap you.
Let's scope your project. Tell us your scope (page count, multilingual, careers section), indicative budget and target timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
