The verdict in three sentences
A readable redesign quote itemises production milestone by milestone rather than an opaque lump sum. In 2026, a full premium redesign sits between 10,500 and 22,500 EUR, split across discovery, design, build and QA/SEO over 8-10 weeks. Demand a deposit capped at 30-40 %, a firm schedule and the SEO redirects line in writing: its absence is the first red flag.
The typical quote, milestone by milestone
Here is the breakdown of a premium redesign quote in 2026, for a median budget of 16,000 EUR. Each milestone must appear distinctly.
| Milestone | Range | Expected deliverable | Share |
|---|---|---|---|
| Discovery & UX | 2,000-4,500 EUR | Sitemap, wireframes, specs | ~18 % |
| UI design | 3,000-6,000 EUR | Approved Figma mockups | ~28 % |
| Build | 4,000-9,000 EUR | Responsive front, CMS | ~40 % |
| QA & SEO | 1,500-3,000 EUR | Testing, 301 redirects, CWV | ~10 % |
| Project management | 800-1,500 EUR | Steering, reviews | ~4 % |
A quote showing a single figure with no detail blocks any objective comparison and often hides subcontracting or skipped items. Transparent itemisation is itself a mark of seriousness.
The timeline and conditions to check
Beyond the amounts, contractual conditions separate a smooth project from a slippage. Here are the points to check on each quote.
| Item | 2026 standard | Red flag |
|---|---|---|
| Total timeline | 8-10 weeks | < 4 weeks (rushed) or > 16 |
| Deposit | 30-40 % | > 50 % up front |
| Design revision rounds | 2-3 included | Only 1 or unspecified |
| 301 redirects | Included | Absent from quote |
| IP transfer | Explicit | Not mentioned |
| Post-launch warranty | 1-3 months | None |
| CMS training | 1 session included | Billed extra |
The two most common traps: no 301 redirects (guaranteed traffic loss) and unstated IP transfer (you don't own your own site). Always check these two lines before signing.
Mini case study
Mark, director of a wine SME near Bordeaux (25 staff), compares three redesign quotes. Quote A: 12,000 EUR lump sum with no detail, 50 % deposit, no SEO line. Quote B: 16,500 EUR itemised, 35 % deposit, redirects and IP transfer included. Quote C: 9,500 EUR, 3-week timeline, a single mockup. He picks quote B: the 4,500 EUR premium over quote A funds precisely the items that protect his traffic (redirects) and ownership (IP). A year on, his organic traffic is preserved and he edits pages autonomously; quotes A and C would have generated hidden costs exceeding the initial gap.
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FAQ
What's the point of milestone itemisation?
It lets you compare quotes objectively and spot skipped items. A vendor refusing to detail discovery, design, build and QA often hides subcontracting or a lack of method.
What deposit is reasonable?
Between 30 and 40 % up front, the balance staged across milestones (approved mockups, build, launch). A deposit above 50 % exposes you: it shifts all the risk onto you.
Why is the 301 redirects line critical?
Without a redirect plan, your acquired ranking collapses after launch, with 20-40 % of traffic lost. This line costs 1,500-3,000 EUR and protects years of SEO investment.
Is IP transfer automatic?
No. Without an explicit transfer clause, the code and visuals remain the vendor's property. Demand a written transfer of economic rights to truly own your site.
What suspicious timeline should I avoid?
Under 4 weeks for a real redesign signals a slapped-on template with no discovery or QA. The serious standard is 8-10 weeks for a premium showcase site.
Let's scope your project. Send us the quotes you're comparing or your brief: we produce a milestone-by-milestone offer, redirects and IP transfer included, between 10,500 and 22,500 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
