The verdict in three sentences
A B2B website redesign in 2026 costs 3,000 to 8,000 EUR with a freelancer, 12,000 to 28,000 EUR with an agency, the gap driven mainly by custom design, content strategy and contractual warranty. A realistic timeline runs 6 to 12 weeks depending on page count and content production. Budget the recurring cost from day one — maintenance 200 to 600 EUR/month and hosting 40 to 120 EUR/month — or your real first-year cost slips by 30 %.
What a redesign actually costs in 2026
Price depends on three levers: who builds it (freelancer, agency, or you on a template), the level of customization, and the volume of content to create. Here are the 2026 orders of magnitude on the European market.
| Profile | 5-8 page site | 10-20 page site | Timeline | Design |
|---|---|---|---|---|
| Self-managed template | 1,500-3,000 EUR | 3,000-5,000 EUR | 2-4 wks | Adapted theme |
| Freelancer | 3,000-5,000 EUR | 5,000-8,000 EUR | 4-7 wks | Semi-custom |
| Junior agency | 8,000-14,000 EUR | 14,000-20,000 EUR | 6-9 wks | Custom |
| Senior agency | 14,000-22,000 EUR | 22,000-28,000 EUR | 8-12 wks | Custom + strategy |
The 2026 day rate ranges from 400 EUR (junior integrator) to 750 EUR (art director or senior lead dev). An agency rarely bills fewer than 15 person-days for a full redesign, which explains the ~12,000 EUR floor.
What makes the invoice swing
Some line items are underestimated by executives yet weigh heavily on the final quote.
| Line item | Impact on quote | 2026 order of magnitude |
|---|---|---|
| Copywriting | +15 to 30 % | 150-350 EUR/page written |
| Photo / video shoot | +2,000 to 6,000 EUR | Half-day to 2 days |
| Technical + semantic SEO | +2,000 to 5,000 EUR | Audit + optimization |
| Multilingual (FR/EN) | +20 to 35 % | Translation + integration |
| Migration + redirects | +800 to 2,500 EUR | 301s on old URLs |
| Admin training | +500 to 1,500 EUR | 1 to 2 sessions |
One tip: never compare two quotes on headline price without checking what they include. A 9,000 EUR quote with no content or SEO often ends up more expensive than a 15,000 EUR all-inclusive one.
Mini case study
Elodie runs a 40-person industrial SME in Nantes. Her site dates to 2018, isn't responsive and no longer converts. She wants a 12-page redesign, bilingual FR/EN, with copywriting delegated. Senior-agency quote: 19,500 EUR (build) + 3,000 EUR copywriting + 1,800 EUR migration/SEO = 24,300 EUR. On the recurring side she plans 400 EUR/month maintenance and 80 EUR/month EU hosting, i.e. 5,760 EUR/year. With 3 extra qualified sales leads per month at 8,000 EUR average margin, ROI lands in under 4 months.
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FAQ
Why is a freelancer 3 to 4 times cheaper than an agency?
A freelancer carries low overhead and often works from semi-customized bases. In 2026 expect 3,000-8,000 EUR freelance versus 12,000-28,000 EUR agency, the latter including strategy, art direction, project management and a contractual warranty.
How long does a full redesign take?
Between 6 and 12 weeks for a standard B2B brochure site. The limiting factor is rarely development but mockup sign-off and client-side content production, which often account for 40 % of the timeline.
Do I really need to pay monthly maintenance?
Yes, if you care about security and uptime. A 200-600 EUR/month retainer covers updates, backups, monitoring and small changes. Without maintenance, an un-updated site becomes vulnerable within months.
Can a 2,000 EUR template be enough?
For a micro-business with a simple need, yes. But a template limits customization, SEO performance and differentiation. As soon as the site is a strategic sales channel, the price gap versus a semi-custom build pays for itself quickly.
How do I avoid budget overruns?
Write a precise brief, lock the scope and deliverables, and add a 10-15 % contingency line. Most overruns come from mid-project additions not priced at the outset.
Let's scope your project. Tell us your page count, target languages and indicative budget, and we'll tell you what's realistic. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
