The verdict in three sentences
If your current site is still technically sound but no longer tells your project story, a targeted redesign at 9,000-20,000 EUR is enough and ships in 8 to 10 weeks. If the foundation is obsolete (not responsive, abandoned CMS, slow pages), a new build at 16,000-38,000 EUR pays off better over three years. In both cases, the real return for a design or architecture firm is the briefs you win: a credible portfolio outweighs a new logo.
Targeted redesign or new build: the numbers
The choice depends on the state of your existing foundation and your commercial ambitions. Here are 2026 orders of magnitude for a Berlin firm of 8 to 25 people.
| Scenario | 2026 price (EUR) | Timeline | Key deliverables |
|---|---|---|---|
| Visual refresh | 4,500-8,000 | 4-6 wks | New theme, page cleanup, photos |
| Targeted redesign | 9,000-20,000 | 8-10 wks | New IA, project portfolio, local SEO |
| Premium new build | 16,000-38,000 | 10-14 wks | Bespoke design, headless CMS, animations |
| New build + brief area | 24,000-45,000 | 14-18 wks | Extranet, press area, bilingual DE/EN |
A targeted redesign keeps your hosting and part of the content; a new build starts from a blank page on technical architecture and design.
Where a 15,000 EUR redesign budget goes
Understanding the breakdown avoids surprises and makes scope negotiation easier.
| Line item | Share of budget | Indicative amount (EUR) |
|---|---|---|
| Discovery and UX | 15 % | 2,250 |
| Bespoke design | 25 % | 3,750 |
| Integration and development | 30 % | 4,500 |
| Project portfolio and content | 15 % | 2,250 |
| Local SEO and performance | 10 % | 1,500 |
| QA and go-live | 5 % | 750 |
EU hosting then costs 30 to 90 EUR/month depending on traffic and whether you need a CDN for the high-resolution images that are essential for a design firm.
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Mini case study
Helena runs a 14-person architecture firm in Berlin-Mitte and is rebuilding her site to bid for public competitions. Chosen budget: 14,500 EUR for a targeted redesign, plus 60 EUR/month for CDN hosting. Her firm answers 22 briefs a year; before the redesign, 3 reached shortlist. The better-structured new portfolio raises that to 5 shortlists. With an average fee of 45,000 EUR per won project and a 30 % shortlist-to-win rate, she lands 0.6 extra project a year, or 27,000 EUR of additional revenue. The investment pays back in under seven months.
FAQ
How long does a redesign really take? Budget 8 to 10 weeks for a targeted redesign if you supply content on time. The main cause of delay is never technical: it is copy sign-off and the selection of project photos.
Do we start from scratch on content? No. We typically reuse 40 to 60 % of your existing copy. The content budget (around 2,250 EUR on a 15,000 EUR redesign) mostly goes into reworking the project pages, which are your first sales argument.
What lead uplift can we expect? Our firm-website redesigns average +40 % inbound enquiries over 12 months, provided the redesign is paired with local SEO and one dedicated page per flagship project.
Do we own the code and accounts? Yes, always. You retain ownership of the domain, the code and the access. Insist on this clause in writing: it stops you being locked in to one vendor for every future update.
Is a headless CMS worth it for a firm? Worth it if you publish projects often and want maximum speed. Otherwise a well-configured classic CMS is enough and costs 2,000 to 4,000 EUR less to integrate.
Let's scope your project. Tell us about your current foundation, your competition goals and your indicative budget, and within an hour we'll say whether a 9,000-20,000 EUR targeted redesign is enough or you need a new build. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
