The verdict in three sentences
An effective pitch never opens on price, but on the lost revenue: an SME without a website loses the clients searching for it online. In 30 seconds, you show a personalised demo in the merchant's name and announce a price from 250,000 FCFA. This approach converts 2 to 3 times better than a generic speech, and earns the referral partner 15 % commission per signed showcase.
The anatomy of a 30-second pitch
The pitch splits into four timed beats. Every second counts with a busy merchant.
| Beat | Duration | Goal | Example |
|---|---|---|---|
| Hook | 5 s | Create curiosity | "Your clients search for you on Google, but they can't find you." |
| Proof | 10 s | Show the named demo | "Look, here's your site already built with your name and menu." |
| Benefit | 8 s | Quantify the gain | "3 to 5 more orders a week pays back the site in 2 months." |
| Call | 7 s | Propose the next step | "We put it online this week, from 250,000 FCFA." |
Three pitch variants by target
Adapt the message to the pole and the prospect's profile.
| Target | Pitch angle | Entry price | Referral commission |
|---|---|---|---|
| Restaurant / shop | "Be visible on Google Maps and take WhatsApp orders" | 250,000 FCFA | 15 % + 5 % recurring |
| Store wanting to sell | "Sell online with Wave and Orange Money payments" | 1,000,000 FCFA | 12 % |
| Company / group | "A credible institutional site to win tenders" | 5,000,000 FCFA | 8 % |
| Professional | "Reassure clients with a pro site and a booking form" | 500,000 FCFA | 15 % + 5 % recurring |
The entry prices and commissions above are from the 2026 Kolonell grid. A partner who masters all three variants doubles their closing rate.
Overcoming the two king objections: price and time
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"It's too expensive" is answered by bringing the price down to the cost of one won client: a 250,000 FCFA showcase equals 3-5 orders recovered thanks to Google. "I don't have time" is answered with simplicity: the merchant provides their logo and photos, Kolonell does the rest in 5 to 15 days.
Mini case study
Ibrahim, a referral partner in Abidjan, pitches a restaurateur in 30 seconds by showing a demo bearing his eatery's sign. The restaurateur, initially reluctant on price, signs a Growth showcase at 500,000 FCFA after Ibrahim quantifies: "5 new tables a week at 8,000 FCFA is 160,000 FCFA/month extra." Ibrahim's 15 % commission: 75,000 FCFA, plus 5 % recurring on the 50,000 FCFA/month maintenance, i.e. an extra 2,500 FCFA/month.
FAQ
Do you really need a demo to pitch? Yes, it's the number-one conversion factor. Seeing their own name on a real site turns an abstract idea into a buying decision, doubling the signing rate.
What to answer to "I'll think about it"? Offer a deadline: "I'll hold this price until Friday and we put it online Monday." Gentle urgency stops the lead going cold.
Does the pitch work on WhatsApp? Perfectly. Send a 30-second voice message followed by the demo link: response rates often exceed 20 % on a warm contact.
How many pitches for one signature? Count 8 to 12 field pitches per showcase signature, i.e. an 8-12 % rate. The personalised demo pushes this figure up.
Does the referral program provide the scripts? Yes. By joining Kolonell, you receive pitch scripts per pole, demos and the up-to-date FCFA/EUR price grid.
Let's talk about your project. Join the Kolonell referral program: a 30-second pitch, a demo in their name, and up to 15 % commission per showcase. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
