The verdict in three sentences
The field is the favourite channel of profitable partners: nothing replaces a demo shown on the phone, a clear price and an on-the-spot signature. A disciplined partner visits 20 to 30 businesses per day and converts 5 to 10 %, i.e. 1 to 3 daily signatures in busy periods. Every signed showcase earns 15 % commission plus 5 % recurring on maintenance.
Structuring the tour to maximise yield
An efficient tour is planned by geographic zone to minimise travel and chain visits together.
| Slot | Activity | Numeric goal | Note |
|---|---|---|---|
| 8am-9am | Prep, list, route | 25-30 targets | Group by neighbourhood |
| 9am-12pm | Morning visits (market) | 12-15 businesses | Best time before the rush |
| 12pm-2pm | WhatsApp follow-ups, break | 5-8 messages | Follow up morning visits |
| 2pm-5pm | Afternoon visits (commercial streets) | 10-15 businesses | Target professionals |
| 5pm-6pm | Wrap-up, send hot leads | 2-4 leads | Hand over to Kolonell |
The essential demo kit
A good field partner travels light but well equipped. The smartphone is the central tool.
| Tool | Use | Estimated cost |
|---|---|---|
| Charged smartphone + power bank | Show the demos | Already owned |
| 3G/4G data plan | Load demos live | 5,000-10,000 FCFA/month |
| Demo kit by niche (restaurant, shop...) | Personalise in the prospect's name | Provided by Kolonell |
| Printed FCFA/EUR price grid | Reassure on pricing | Negligible |
| Business cards or WhatsApp QR | Leave a trace | 15,000-25,000 FCFA |
The demo kit and up-to-date price grid are provided free by the Kolonell referral program. Commissions stay clear: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %.
The WhatsApp follow-up that seals the deal
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70 % of field signatures close after the visit, not during it. That same evening, send a personalised message with the demo link and price. Follow up on D+2 and D+5: a warm prospect chased three times signs twice as often as a contact left without follow-up.
Mini case study
Moussa, a referral partner in Thiès, tours 25 businesses at the central market. He gets 6 personalised demos and 2 immediate signatures; 1 more signs after a WhatsApp follow-up on D+3. Total: 3 showcases — 2 Starter (250,000 FCFA) and 1 Growth (500,000 FCFA), i.e. 1,000,000 FCFA in sales. His 15 % commission: 150,000 FCFA for one day of touring plus a few follow-ups. Adding the 5 % maintenance shares, he builds a recurring 7,500 FCFA/month.
FAQ
When is the best time to prospect a market? In the morning between 9am and 11am, before the rush, when merchants have time to listen. Avoid peak hours and big market days.
How many visits for one signature? Count 10 to 20 field visits per showcase signature, i.e. a 5-10 % rate. The personalised demo and WhatsApp follow-up push this rate toward the top of the range.
Do you need a paper contract on the spot? No, a WhatsApp agreement and a first payment are enough to launch the project. Kolonell then formalises the contract and invoice.
What to do with rejections? Note them and follow up in 2-3 months: a "no" today often becomes a "yes" when the merchant sees competitors online. No lead is ever definitively lost.
How does the referral program track my leads? You hand your hot leads to Kolonell via WhatsApp or a tracking link; every signed sale automatically triggers your commission by pole.
Let's talk about your project. Join the Kolonell referral program, grab your smartphone and turn every market tour into commissions: 15 % + 5 % recurring per showcase. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
