The verdict in three sentences
A pitch deck that sells a website fits in 8 slides and tells an ROI-oriented story: problem, benefit, proof, offer. The personalised demo built into the deck boosts closing by about 40%, because the prospect sees their own business online. Finally, presenting 3 tiers (Starter, Growth, Premium) leverages anchoring: 60% of prospects choose the middle tier.
The 8 slides that convert
| Slide | Content | Goal |
|---|---|---|
| 1. Problem | "Your clients search you on Google and can't find you" | Create urgency |
| 2. ROI | New clients, credibility, figures | Justify the investment |
| 3. Demo | Prospect's personalised site | Make it concrete |
| 4. Offer | What's included, turnkey | Reassure |
| 5. Price | 3 tiers with "popular" badge | Anchor the choice |
| 6. Guarantees | 10-day delivery, revisions included | Remove risk |
| 7. Timeline | Clear steps and deadlines | Project ahead |
| 8. CTA | Deposit, next action | Close |
The ROI slide must come before the technical detail: an SME doesn't buy "responsive" or "CMS", it buys more clients and credibility. The demo slide is the emotional pivot of the whole deck.
The effect of 3 offers on the prospect's choice
Offering a single tier forces a yes/no. Offering three tiers turns the question into "which one?", which mechanically raises the signature rate.
| Offer | 2026 price | % of prospects who choose it |
|---|---|---|
| Starter | 250,000 FCFA | 20% |
| Growth (popular) | 500,000 FCFA | 60% |
| Premium | 1,200,000 FCFA | 20% |
The Growth tier, positioned as "most popular", captures the majority of sales. Premium doesn't need to sell much: it acts as a high anchor that makes Growth seem reasonable. A deck without this structure leaves value on the table.
Mini case study
Daouda sells sites in Dakar with an 8-slide deck. Over a month, he delivers 12 pitches. Before, without a personalised demo, he closed 3 sales; by adding a custom demo to each pitch, he rises to 5 sales (i.e. +40% closing, matching the estimate). Of these 5 clients, 3 choose Growth at 500,000 FCFA, 1 Starter, 1 Premium. His monthly revenue: 2,450,000 FCFA, versus 1,500,000 FCFA the previous month, purely by improving his deck structure.
One deck, several poles: the Kolonell referral program
You've mastered the pitch but want to widen your offer beyond the showcase site? As a Kolonell referral partner, you also present e-commerce, marketplace and institutional, earning a commission on every signature.
| Pole | Sale commission | Recurring |
|---|---|---|
| Showcase | 15% | 5% |
| E-commerce | 12% | 5% |
| Marketplace | 10% | - |
| Institutional | 8% | - |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A successful institutional pitch on a 5,000,000 FCFA ticket earns you 400,000 FCFA (8%). The same deck, several revenue levels.
FAQ
How many slides for a website pitch?
Eight are enough: problem, ROI, demo, offer, price, guarantees, timeline, CTA. A longer deck dilutes the message. Concision drives the decision.
Why put ROI before the technical detail?
Because an SME buys clients and credibility, not specifications. The ROI slide converts better than any technical demonstration.
Is the personalised demo worth the prep time?
Yes: it boosts closing by about 40%. Seeing their own business online turns an abstract pitch into an obvious purchase.
Do you really need to offer 3 tiers?
Yes. Three tiers leverage anchoring: about 60% of prospects choose the middle tier, raising the average basket versus a single offer.
What goes on the CTA slide?
A clear action and a deposit: "Reserve your slot with a 40% deposit, delivery in 10 days". A precise CTA avoids the "I'll think about it".
Let's talk about your project. We provide personalised demos and a converting deck to our referral partners: join the network or let's build your pitch. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
