The verdict in three sentences
Home delivery is expensive (1,500-3,000 FCFA) and fails in 10-20 % of cases: customer absent, vague address, hard-to-find neighbourhood. A pickup point brings the cost down to 500-1,200 FCFA and removes the "absent" failure, since the customer collects when they want. The most profitable 2026 strategy in Kampala: a mixed model where the customer chooses, with 25-40 % switching to pickup and last-mile cost cut by -30 to -45 %.
Home delivery vs pickup point: head to head
Home delivery offers comfort but concentrates cost and failure risk. Pickup pools trips and makes handover reliable. Here are the 2026 figures (order of magnitude).
| Criterion | Home delivery | Pickup point |
|---|---|---|
| Last-mile cost | 1,500-3,000 FCFA | 500-1,200 FCFA |
| Failure rate | 10-20 % | 1-3 % |
| Average delay | 24-72 h | 24-48 h |
| Customer comfort | High | Medium (travel) |
| Adoption if offered | Default | 25-40 % |
The impact of the mix on average cost
By offering both, a share of orders shifts to pickup and pulls the average cost down. 2026 simulation on a home cost of 2,200 FCFA and pickup of 900 FCFA.
| Pickup share | Weighted avg cost | Saving vs 100 % home |
|---|---|---|
| 0 % (all home) | 2,200 FCFA | — |
| 20 % | 1,940 FCFA | -12 % |
| 30 % | 1,810 FCFA | -18 % |
| 40 % | 1,680 FCFA | -24 % |
| 50 % | 1,550 FCFA | -30 % |
Mini case study
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Kofi, who runs a shoe shop in Kampala, delivered 100 % to homes: average cost 2,200 FCFA and 16 % failures (re-attempted parcels, wasted time). By opening 3 pickup points in dense neighbourhoods and offering the choice, 35 % of customers picked pickup. His average last-mile cost fell to 1,745 FCFA (-21 %) and his overall failure rate to 7 %. On 120 orders a month, the saving tops 54,000 FCFA, before counting avoided re-deliveries.
FAQ
Does a pickup point really cost half as much? Often yes: 500-1,200 FCFA versus 1,500-3,000 FCFA at home, because deliveries are pooled at a single drop instead of many scattered addresses.
How many pickup points per city? Enough that a customer has one within 15-20 min. In Kampala, start with high-order-density neighbourhoods, then densify. One point per active neighbourhood is a good benchmark.
Will customers agree to travel? Between 25 and 40 % adopt pickup when offered, especially if it is cheaper or free. The rest prefer home delivery: hence the value of a mixed, customer-choice model.
How do I reduce home delivery failures? Combine an "on the way" WhatsApp notification with geolocation, and offer pickup as a fallback. "Absent" failures drop from 10-20 % to 1-3 % on the pickup side.
Does pickup lengthen the delay? No, often the opposite: 24-48 h versus 24-72 h at home, because the parcel waits for the customer instead of multiplying delivery attempts.
Let's talk about your project. We add the home / pickup choice to your checkout, with separate fees and Wave/Orange Money payment. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.