The verdict in three sentences
A payroll outsourcing firm in Dublin sells a recurring service to SMEs with 5 to 50 employees who mainly want to know their monthly cost per payslip, often between 10 and 30 EUR on the Irish market in 2026. A website built around a cost calculator and sector pages costs in the 2026 Dublin ballpark 5,000 to 11,000 EUR with a local agency. Content SEO, billed 700 to 1,800 EUR per month on the market, then makes the difference on searches by business owners looking for a provider.
What an SME owner looks for before contacting you
The owner of a 12-person restaurant or a 25-person construction firm has three concerns: what they will pay each month, whether you understand their sector, and what happens with Revenue PAYE reporting, PRSI and USC, and the new pension auto-enrolment obligations rolled out from 2026. A site limited to "We handle your payroll" answers none of these.
Sector pages (hospitality, construction, retail, healthcare, tech start-ups, logistics) match searches like "payroll outsourcing hospitality Dublin". Each one lists the specifics handled (Sunday premiums, overtime, sectoral employment orders, benefit in kind), a sample price and a link to the calculator.
| Site feature | Sales role | 2026 ballpark (EUR) |
|---|---|---|
| Cost per payslip calculator | Give a price in 30 seconds, capture email | 1,400 to 3,500 |
| Sector pages (6 to 10) | Targeted SEO and proof of expertise | 1,000 to 2,800 |
| Security and compliance page (GDPR, Revenue, hosting) | Ease fears about sharing data | 350 to 800 |
| Switching provider form | Make migration easy | 350 to 900 |
| Online booking | Shorten the sales cycle | 250 to 700 |
| Payroll and HR blog | Visibility on owners' questions | Depends on SEO plan |
Website and SEO cost: Dublin market and Kolonell grid
In Dublin, an agency typically charges 5,000 to 11,000 EUR for this kind of site, delivered in 5 to 7 weeks. Kolonell, a French-speaking agency delivering remotely, prices a Growth site at 1,830 to 3,050 EUR and a Premium site at 3,050 to 5,340 EUR (grid of 11 October 2026). The calculator stays simple if it applies your price list; if it must compute full employer cost including PRSI and pension contributions, it becomes a small custom application.
For SEO, Dublin agencies bill content production at 700 to 1,800 EUR per month. Kolonell's monthly SEO plans are Essential 150 EUR, Growth 300 EUR and Premium 530 EUR (100,000, 200,000 and 350,000 FCFA).
| Item | Lean option | Full option | Note |
|---|---|---|---|
| Website | 1,830 EUR (Growth low end) | 5,340 EUR (Premium high end) | Local agency: 5,000 to 11,000 EUR |
| Cost calculator | Included if simple price list | 3,810 EUR and up (custom) | Depends on calculation logic |
| Monthly SEO | 150 EUR (Essential) | 530 EUR (Premium) | Market: 700 to 1,800 EUR per month |
| Website maintenance | 50 EUR per month | 180 EUR per month | Security, backups, updates |
| Time to launch | 5 weeks | 7 weeks | Sector page copy included |
| Year one budget | About 4,230 EUR | About 13,860 EUR | Excluding custom calculator and ad spend |
Mini case study
Aoife, managing partner of a 4-person payroll bureau in Dublin (illustrative persona), invests 4,000 EUR in a Premium site with a simple calculator and 300 EUR per month of Growth SEO, 7,600 EUR over a year. An SME client with 15 employees at 20 EUR per payslip, paid monthly, brings 300 EUR per month, or 3,600 EUR per year. If the site wins her 6 clients of that size during the year, she adds 21,600 EUR of annual recurring revenue. The investment is covered by the third client in a full year.
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FAQ
How much does a website for a payroll firm in Dublin cost?
The 2026 ballpark is 5,000 to 11,000 EUR with a local agency. Kolonell's grid puts a Growth site at 1,830 to 3,050 EUR and Premium at 3,050 to 5,340 EUR.
Should the site show a price per payslip?
Yes, at least a range: the Irish market sits around 10 to 30 EUR per payslip depending on frequency and options. The calculator then refines by headcount and complexity.
Are sector pages worth it?
They target precise searches and prove expertise. Six to ten pages cover most Dublin SMEs (hospitality, construction, retail, healthcare, tech, logistics).
What SEO budget should I plan?
Agencies bill 700 to 1,800 EUR per month for regular content. Kolonell's monthly SEO ranges from 150 EUR (Essential) to 530 EUR (Premium), with results usually visible after 4 to 6 months.
How do I reassure clients about payroll data security?
State EU data hosting, GDPR measures and access controls clearly. A dedicated page at 350 to 800 EUR removes the first objection owners raise.
Let's scope your project. Cost calculator, sector pages, SEO plan: we define the scope and a budget of 1,830 to 5,340 EUR for launch in 5 to 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
