The verdict in three sentences
A freight forwarder in Amsterdam lives on quote requests from shippers moving goods through Schiphol and the Port of Rotterdam, and the site is often the first filter. A local agency charges roughly 8,000 to 20,000 EUR in 2026 for a forwarding website with a structured quote request module, while Kolonell's Growth grid at 1,830 to 3,050 EUR plus a quote module at about 610 to 1,370 EUR (400,000 to 900,000 FCFA) covers the same core need. Plan 4 to 7 weeks and 120 to 270 EUR per year for hosting.
What a shipper wants before calling you
A procurement manager importing from Asia or exporting to West Africa compares forwarders on three points: modes covered (air, sea, road), customs capabilities such as AEO certification and bonded warehousing, and speed of quotation. A site that only shows an address and a phone number forces them to call without knowing whether you handle their cargo type.
The quote form asks for operation type (import, export, transit), container count and type (20 ft, 40 ft, reefer) or air weight, commodity, final destination, Incoterm and available documents. It feeds a dashboard where each request gets a status, then a client area where shippers follow their file.
| Site feature | Purpose | 2026 indicative budget |
|---|---|---|
| Kolonell Growth site (service pages, blog, analytics) | Present air, sea, road, customs, warehousing | 1,830 to 3,050 EUR |
| Quote request module | Structured form, notifications, dashboard | 610 to 1,370 EUR |
| Client file tracking (statuses) | Fewer follow-up calls | Included or + 460 to 910 EUR |
| Dutch and French versions | Local shippers and francophone Africa trade | 230 to 530 EUR per language |
| Mobile form and WhatsApp button | Clients on smartphones | Included |
| Hosting and domain | Uptime and professional email | 120 to 270 EUR per year |
Total budget for year one
Website cost for a freight forwarder depends mostly on the quote module. A simple version emails the request to the sales desk; an advanced version calculates an estimate from internal rate sheets (handling, terminal charges, fees) and produces a PDF. Beyond that, a real tracking portal connected to your TMS becomes a custom application, at 3,810 to 6,100 EUR for a simple scope.
| Scenario | Content | Initial investment | Recurring annual cost |
|---|---|---|---|
| Essential | Starter 1,220 to 1,830 EUR, simple form | 1,220 to 1,830 EUR | 120 EUR hosting + 600 EUR maintenance |
| Recommended | Growth + simple quote module + one extra language | 2,670 to 4,950 EUR | 180 EUR + 1,320 EUR maintenance |
| Advanced | Premium + quote with PDF estimate | 4,420 to 6,710 EUR | 270 EUR + 2,160 EUR maintenance |
| Custom portal | Tracking application connected to TMS | 3,810 to 6,100 EUR extra | Depends on hosting |
| Local agency (ballpark) | Comparable scope | 8,000 to 20,000 EUR | 1,500 to 4,000 EUR |
Kolonell maintenance is 50, 110 or 180 EUR per month depending on level, which explains the annual figures above.
Mini case study
Daan, managing director of a 20-person forwarder near Schiphol (illustrative persona), picks the recommended scenario for about 3,800 EUR. His average gross margin per sea import file is around 450 EUR. If the site brings 8 quote requests per month and 2 convert, he wins 24 files a year, roughly 10,800 EUR of margin. The site pays back in under 9 files, and online tracking also frees time for the sales desk.
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FAQ
How much does a website for a freight forwarder in Amsterdam cost?
Local agencies quote roughly 8,000 to 20,000 EUR. A Kolonell Growth site costs 1,830 to 3,050 EUR, and about 2,670 to 4,950 EUR with a quote module and one extra language.
Can the quote module give an automatic price?
Yes for an estimate based on your rate sheets, as long as you keep them updated. Final prices stay validated by an agent, since duties depend on commodity classification and current freight rates.
Which languages should the site offer?
English is the default for international shippers; Dutch helps local SMEs and French opens trade with francophone Africa. Each additional language costs about 230 to 530 EUR depending on page count.
What is the timeline?
Allow 4 to 7 weeks: 2 to 3 for the site, then 2 to 4 for the quote module and testing with your team.
Where should the site be hosted?
EU hosting at 120 to 270 EUR per year with backups keeps you aligned with GDPR. Page speed on mobile matters, because many requests come from phones.
Let's scope your project. Growth site, quote request module, extra languages: we define the scope and a budget of 2,670 to 4,950 EUR for launch in 4 to 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
