The verdict in three sentences
A partner extranet for an industrial distributor serving around 200 resellers costs between CAD 45,000 and CAD 100,000 in 2026, delivered in 12 to 18 weeks. An off-the-shelf B2B platform (Sana Commerce, OroCommerce, BigCommerce B2B) runs CAD 22,000-58,000/year in licensing before integration. Custom wins the moment your role-based pricing, negotiated discounts and ERP logic step outside the standard.
What a reseller extranet costs in 2026
Pricing tracks the number of pricing roles, catalogue depth and ERP sync (real-time stock and pricing).
| Scope | Features | Cost CAD | Timeline |
|---|---|---|---|
| Catalogue + ordering | Role catalogue, cart, history | 45,000 - 58,000 | 12-14 wks |
| Standard B2B | + negotiated pricing, live stock, ERP API | 60,000 - 80,000 | 14-16 wks |
| Advanced | + quotes, credit limits, multi-warehouse | 82,000 - 100,000 | 16-18 wks |
| Complex | + product configurator, EDI, multi-country | 100,000+ | 18-24 wks |
Budget recurring: support at CAD 700/month (fixes, enhancements, ERP API monitoring) and scalable hosting from CAD 210/month by traffic.
Custom build or licensed B2B platform
Licensed solutions speed up launch but bill every year. Here is the 3-year total cost for 200 resellers.
| Criterion | Custom extranet | B2B platform (Sana / Oro) |
|---|---|---|
| Upfront cost | CAD 45,000 - 100,000 | CAD 30,000 - 65,000 (integration) |
| Annual licence | 0 | CAD 22,000 - 58,000/yr |
| Support | CAD 8,400/yr | Partly included |
| 3-year cost | ~CAD 70,000 - 125,000 | CAD 95,000 - 240,000 |
| Role-based pricing | Unlimited, bespoke | Vendor model |
| ERP integration | Native, dedicated | Catalogue connectors |
Over 3 years, custom often undercuts a licensed platform once reseller count and pricing rules grow.
Mini case study
Sarah, VP Sales at a components distributor in Mississauga, processed 320 orders/month by email and phone with an 8% entry-error rate. A Standard B2B extranet at CAD 72,000 with online ordering and live stock cut errors to 1% and freed 1.5 order-desk roles. Estimated saving: 1.3 FTE at CAD 65,000 loaded = CAD 84,500/year, before dispute reduction. Payback in under 12 months.
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FAQ
Can we show different prices per reseller?
Yes, that is the core of a B2B extranet: pricing by role, account or volume, with negotiated discounts. This logic is 15-25% of the development budget.
Is ERP integration reliable?
With an API or connector (SAP, Sage, NetSuite), stock and pricing sync in real time or batch. Budget CAD 9,000-22,000 for a robust connector.
How many resellers can it handle?
A well-sized foundation comfortably serves 200-2,000 resellers; scalable hosting adjusts to traffic (from CAD 210/month).
What is a realistic go-live timeline?
12-18 weeks for a Standard version, including ERP integration and 3-4 weeks of testing with a pilot reseller group.
Can we handle quotes and credit limits?
Yes, with approval workflow and credit tracking. This block adds CAD 12,000-22,000 by complexity.
Let's scope your project. Share your reseller count, ERP and pricing rules and we will scope an extranet between CAD 45,000 and CAD 100,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
