The verdict in three sentences
An operations dashboard gives the owner a consolidated view of sales, cash and stock, refreshed daily. For a Dakar SME, budget 2,500,000 to 7,000,000 FCFA depending on the number of connected tools and indicator depth. The ROI is immediate: no more flying blind, you see your cash and margins before problems take hold.
Operations dashboard price in 2026
Cost depends on the sources to plug in (till, invoicing, bank, Excel) and the level of consolidation. A single-source dashboard costs far less than a daily-refreshed multi-tool view.
| Tier | Connected sources | Indicators | Price FCFA | Timeline |
|---|---|---|---|---|
| Essential | 1 source | Sales + cash | 2,500,000 - 3,500,000 | 6 - 7 wks |
| Standard | 2 to 3 sources | + margins + stock | 3,500,000 - 5,000,000 | 7 - 8 wks |
| Advanced | 4+ sources | + forecasting | 5,000,000 - 7,000,000 | 8 - 10 wks |
| Bespoke | Multi-site | Group consolidation | 7,000,000+ | 10 wks+ |
Add annual maintenance of 15 to 20 % of the build (350,000 to 1,400,000 FCFA) for connector updates and indicator evolution.
Priority indicators for a local SME
A good dashboard does not drown the owner in 40 curves. Five to eight well-chosen indicators are enough to steer.
| Indicator | What it shows | Frequency |
|---|---|---|
| Available cash | Consolidated balance + forecast | Daily |
| Revenue | Daily / monthly sales vs target | Daily |
| Margin per product | Real profitability | Weekly |
| Customer receivables | Unpaid and overdue | Weekly |
| Stock turnover | Shortages and overstock | Daily |
| Top customers | Revenue concentration | Monthly |
Mini case study
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Moussa runs a distribution SME in Dakar, 25 staff. He steers with weekly exports and often discovers cash strains too late, forcing costly overdrafts. We deliver a Standard dashboard at 4,200,000 FCFA connecting his invoicing, bank and stock, in 8 weeks.
Maths: seeing his 30-day cash forecast, Moussa anticipates deadlines and eliminates 2 overdrafts per quarter at about 250,000 FCFA of interest each, i.e. 2,000,000 FCFA/year. Add detecting two products sold at a loss, fixed in the first month. The dashboard pays for itself in under 12 months.
FAQ
My tools are a mix of Excel and software, is that a problem? No. We connect APIs when they exist and structure-import Excel files for the rest. That is the most common case in Dakar.
Does the dashboard work on mobile and over 3G? Yes, key views are optimised for fast display on a phone, even on a slow connection.
How long before I see my first figures? A first version connected to one source appears in 3 to 4 weeks; the full version in 7 to 10 weeks.
Who guarantees figure accuracy? Every indicator is checked against its source during acceptance. A wrong dashboard is worthless, so this step is included.
Can we add indicators later? Yes, incrementally. Plan the 15 to 20 % annual maintenance for these additions and support.
Let's scope your project. Tell us which tools to connect and your priority indicators, and we'll price a dashboard within the 2,500,000-7,000,000 FCFA range. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
