The verdict in three sentences
Delivery aggregators take 25 to 35% commission on every order: on a 10,000 FCFA average basket, that's 2,500 to 3,500 FCFA gone each time. Your own online-ordering module collects directly via Wave and Orange Money with only 1 to 1.5% fees. For a restaurant doing 900 orders/month, the difference is 2.2 to 3.2M FCFA in savings per year.
Aggregator vs owned module
Glovo- or Jumia Food-style platforms bring visibility, but they own your customer, your data, and take a commission that crushes your margin. An owned module flips the balance of power.
| Criterion | Aggregator | Owned module |
|---|---|---|
| Commission per order | 25 - 30% | 0% (Wave/OM fees 1-1.5%) |
| Customer owner | the platform | you |
| Customer phone / WhatsApp | no | yes |
| Margin on 10,000 FCFA basket | ~7,000 FCFA | ~9,850 FCFA |
| Promotion fees | paid | your own channels |
| Reorder / follow-up | impossible | automatic SMS/WhatsApp |
With an SMS/WhatsApp reorder loop, 30 to 40% of orders migrate off the aggregator within 6 months, without losing the customer each time in the platform's ranking.
Cost and quantified savings in 2026
Here is the 2026 order of magnitude to build and run your module, and the annual saving versus a 28% commission.
| Item | 2026 range |
|---|---|
| Ordering module development | 450,000 - 1,100,000 FCFA |
| Subscription / hosting | 15,000 - 35,000 FCFA / mo |
| Wave / Orange Money fees | 1 - 1.5% per order |
| Average delivery basket | 8,000 - 12,000 FCFA |
| Aggregator commission avoided | 25 - 30% of basket |
On 900 orders/month at 10,000 FCFA (9M FCFA volume), a 28% commission costs 2.52M FCFA/month; your Wave/OM fees at 1.3% cost 117,000 FCFA/month. The annual gap exceeds 2.2M FCFA even if only part of the orders migrate.
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Mini case study
Ibrahim, restaurant owner in Cocody, Accra, does 900 orders/month, 500 of them via an aggregator at 28% commission (10,000 FCFA average basket). Those 500 orders cost him 500 x 10,000 x 28% = 1.4M FCFA/month in commission. He invests 750,000 FCFA in an owned module plus 25,000 FCFA/month hosting.
In 6 months, he migrates 40% of those orders (200/month) to his module. Saving: 200 x 10,000 x (28% - 1.3%) = 534,000 FCFA/month. He pays back the 750,000 FCFA in under 2 months, and over a full year, once the reorder loop is running, the saving exceeds 2.5M FCFA.
FAQ
How much does an online-ordering module cost in 2026? Budget 450,000 to 1,100,000 FCFA development depending on features, plus 15,000 to 35,000 FCFA/month hosting and 1 to 1.5% Wave/Orange Money fees per order.
How much does a restaurant actually save? For 900 orders/month at 10,000 FCFA, avoiding a 28% commission represents 2.2 to 3.2M FCFA/year depending on the off-aggregator migration rate.
Are Wave and Orange Money natively integrated? Yes: the customer pays in one click via Wave or Orange Money, with instant confirmation and fees of just 1 to 1.5%, far from the 25-30% of platforms.
Will I lose aggregator visibility? No, you often keep the aggregator for discovery but bring recurring customers back via SMS/WhatsApp: 30 to 40% switch within 6 months.
Can I manage my own drivers? Yes, the module handles zones, delivery fees, and tracking; you stay free to use your own drivers or an occasional provider.
Let's talk about your project. We build your ordering module with Wave and Orange Money so you stop feeding aggregator commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
