The verdict in three sentences
A Dublin office furniture maker that sells through dealers and bids for public contracts needs a site that does two jobs: help dealers send specified projects and give public buyers tender ready documentation in one click. The 2026 market ballpark is 15,000 to 45,000 EUR excluding VAT, and a complete itemised quote lands around 29,200 EUR with photography, 32,800 EUR with optional extras. Insist on a quote expressed in days per line item, because that is the only way to compare agencies and cut scope intelligently.
The itemised quote, line by line
Assumptions: 200 products, downloadable spec sheets, a dealer locator covering Ireland and Northern Ireland, a sustainability section with certificates, and a project enquiry form linked to your CRM. Average day rate used: 700 EUR excluding VAT, a 2026 market ballpark for a Dublin agency.
| Line item | Days | Amount excl. VAT | Deliverable |
|---|---|---|---|
| Discovery and information architecture | 4 | 2,800 EUR | Dealer journey, public buyer journey, sitemap |
| UX and visual design | 6 | 4,200 EUR | Home, range, product, project and dealer templates, mobile |
| CMS build and templates | 10 | 7,000 EUR | Product catalogue, filters by range and workspace type |
| Product import and spec sheets | 4 | 2,800 EUR | 200 products, technical attributes, PDF downloads |
| Dealer locator | 3 | 2,100 EUR | Map, county filter, dealer contact routing |
| Sustainability and certificates hub | 2 | 1,400 EUR | Certificate library, material and end of life information |
| Tender pack downloads | 2 | 1,400 EUR | Zipped spec sheets, warranty terms, certificates per range |
| Enquiry form and CRM integration | 2 | 1,400 EUR | Project size, desk count, deadline, dealer preference |
| Launch SEO, QA and training | 3 | 2,100 EUR | Redirect map, testing, 2 hour team session |
| Product photography | fixed | 4,000 EUR | 2 studio days, cut outs, lifestyle shots |
| Total | 36 days plus 1 fixed fee | 29,200 EUR, 32,800 EUR with optional extras | 10 to 12 weeks |
Optional extras worth 3,600 EUR in this quote: an Irish language landing page for public sector visibility and a simple product configurator for finishes. Your tender team, not the agency, should decide which certificates and declarations go into each pack, and public buyers will check them against the tender documents published on eTenders.
Recurring costs to budget
| Recurring item | 2026 market ballpark | Frequency |
|---|---|---|
| Hosting and backups | 40 to 150 EUR | Per month |
| Maintenance and updates | 200 to 600 EUR | Per month |
| New product sheets | 40 to 90 EUR per product | On demand |
| Licences (CMS, fonts, map API) | 0 to 1,200 EUR | Per year |
| Dealer list and certificate updates | 0.5 to 1 day | Per quarter |
Over three years that adds 9,000 to 28,000 EUR on top of the build. A quote that stops at launch day is incomplete, not cheaper.
Three budget scenarios
| Scenario | Scope | Build budget (2026 market ballpark) | Timeline |
|---|---|---|---|
| Essential | 120 products, dealer list without map, existing photos | 15,000 to 19,000 EUR | 8 weeks |
| Standard | 200 products, dealer locator, tender packs, 2 day shoot | 28,000 to 33,000 EUR | 10 to 12 weeks |
| Complete | 400 products, configurator with pricing, dealer portal | 38,000 to 45,000 EUR | 12 to 14 weeks |
As a nearshore option, Kolonell's prices for a Premium site are 3,050 to 5,340 EUR, with the 50 to 500 product catalogue option at 760 EUR and a client area at 230 EUR, delivered in 21 to 30 working days. A dealer portal or configurator would be quoted separately as a custom application.
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Illustrative example, fictional persona: Ciarán is sales director at a 70 person Dublin manufacturer. He signs the Standard scenario at 29,200 EUR plus 350 EUR monthly maintenance, about 41,800 EUR over three years. Dealers now send 4 extra specified projects per month through the site. Closing 1 in 8 gives 6 additional projects a year at an average 45,000 EUR and a 22 % margin, roughly 59,400 EUR of yearly margin. Payback comes in under 9 months.
FAQ
How much does an office furniture manufacturer website cost in Dublin?
The 2026 market ballpark is 15,000 to 45,000 EUR excluding VAT. A standard project with 200 products, a dealer locator and tender packs lands around 29,000 to 33,000 EUR.
Is a dealer locator worth it?
Yes if dealers drive most of your sales. It costs roughly 1,500 to 3,000 EUR and routes end clients to the right dealer instead of your switchboard.
What should a tender pack contain?
Spec sheets, warranty terms and the certificates your bid team selects for each range, bundled as one download. Building it costs around 1,400 EUR and saves hours on every public bid.
How long does the project take?
Between 8 and 14 weeks depending on scope. Validating 200 spec sheets internally often takes 2 to 3 weeks on its own.
How do we compare two quotes of 18,000 and 32,000 EUR?
Ask both agencies for days per line item, day rate, fixed fees and three year recurring costs. With those four figures the gap usually becomes explainable.
Let's scope your project. Send us your product count, dealer network and tender needs, and we will itemise the scope, an indicative budget and a timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
