The verdict in three sentences
For a developer leasing 300,000 sq ft of office floor plates across 3 buildings in Dubai, a dedicated website costs AED 75,000 to 160,000 and launches in 10 to 14 weeks. The feature that drives viewings is the interactive floor plan with live availability, budgeted at AED 20,000 to 40,000, backed by technical specifications (LEED, parking, fiber). With Grade A rents of AED 150 to 280 per sq ft per year, a single 6,500 sq ft unit leased through the site pays back the project within months.
What an office tenant in Dubai looks for
Tenants in Dubai include multinationals setting up regional headquarters, government-related entities, consulates, consulting and audit firms. Their process is long (3 to 9 months) and involves a real estate director, a CFO and often a tenant-rep broker. The site must let them shortlist a unit without a phone call: size, floor, orientation, indicative rent, service charges, availability date and technical specifications, plus free zone or mainland licensing status.
| Tenant criterion | Information expected on the site | Recommended format |
|---|---|---|
| Available area | sq ft per floor and per divisible unit | Filterable interactive plan |
| Rent and service charges | Range in AED per sq ft per year | Unit sheet, downloadable PDF |
| Certification and energy | LEED, cooling, consumption | Technical sheet |
| Access and parking | Bays per sq ft, Metro, main roads | Map + table |
| Connectivity | Fiber, carriers, redundancy | Technical sheet |
| Availability | Handover or vacancy date | Badge on each unit |
| Viewing | Slots, 360 virtual tour | Form + online tour |
Detailed 2026 budget
| Item | Budget (AED excl. VAT) | Timeline |
|---|---|---|
| Scoping, leasing content and sitemap | 6,000 to 12,000 | 2 weeks |
| Design and project identity | 12,000 to 24,000 | 3 weeks |
| Development, building and district pages | 20,000 to 42,000 | 4 to 5 weeks |
| Interactive floor plans + live availability | 20,000 to 40,000 | 3 to 4 weeks |
| 360 virtual tours and photography | 10,000 to 22,000 | 2 weeks |
| Arabic version | 6,000 to 15,000 | In parallel |
| Viewing form + leasing CRM | 6,000 to 10,000 | 1 week |
| Total | 75,000 to 160,000 | 10 to 14 weeks |
The interactive plan must connect to a simple back office where the leasing team updates each unit's status (available, under offer, leased). A static PDF plan becomes wrong within weeks and costs credibility with brokers.
Three choices that make the difference
The first is the Arabic version, expected by government-related entities and useful for regional groups. The second is a broker area, where tenant-rep agents download brochures and DWG plans after registering. The third is measurement: every viewing request must be tracked from source (Google, LinkedIn, broker) to signed lease, to know which channel actually pays.
Mini case study
Rania, leasing director of a Dubai office developer, invests AED 120,000 in a site with interactive plans. She has 95,000 sq ft left to lease. The site generates 12 qualified viewing requests a month. If a single multinational leases a 6,500 sq ft unit at AED 200 per sq ft per year, annual rent reaches AED 1,300,000, about AED 108,000 a month. The site pays back in just over one month of a single tenant's rent, before counting reduced vacancy in the other two buildings.
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FAQ
Should rents be published on the website?
A range per building, for example AED 170 to 230 per sq ft per year, filters out irrelevant enquiries. The final rent is negotiated on size, lease term and fit-out.
Do interactive plans work on mobile?
Yes if designed for it: floor selection, zoom and a unit sheet at the bottom of the screen. Over 50% of first visits happen on phones, often from LinkedIn.
Does a 360 virtual tour replace a physical viewing?
No, but it works as a shortlist and cuts unnecessary viewings by 30 to 40%. Budget AED 10,000 to 22,000 for three buildings.
What does maintenance cost?
Plan AED 1,200 to 2,800 a month for hosting, security and availability updates.
How do we attract multinationals to the site?
SEO on queries such as office space for lease Business Bay and LinkedIn campaigns targeting corporate real estate teams drive most contacts, with a media budget of AED 3,000 to 8,000 a month.
Let's scope your project. Send us your buildings, floor plans and target languages: we price the website and interactive plans, delivered in 10 to 14 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
