The verdict in three sentences
For a plastic surgery practice in Dubai, website budgets vary tenfold: about USD 2,200 with a freelancer and up to USD 49,000 with a high-end local agency, as a 2026 ballpark. The Kolonell fixed grid sits at USD 2,900, 4,900 or 8,900, with Premium as the multilingual tier, languages and Arabic right-to-left scope set in the quote. The real cost lies elsewhere: photography, translation, medical review and health advertising rules, all to be budgeted from day one.
How much does an aesthetic surgery website cost in Dubai?
Local amounts are 2026 ballparks drawn from typical Dubai agency quotes, converted at the pegged rate of about AED 3.67 to USD 1.
| Option | 2026 ballpark | Approximate USD equivalent | What is usually included |
|---|---|---|---|
| Freelancer | AED 8,000 to 20,000 | 2,200 to 5,450 | Adapted template, English only |
| Local agency | AED 25,000 to 60,000 | 6,800 to 16,350 | Custom design, Arabic often extra |
| High-end local agency | AED 70,000 to 180,000 | 19,000 to 49,000 | Brand workshop, photography, Arabic and English |
| Kolonell Starter | USD 2,900 | Fixed price | Essential site, native English or French copy |
| Kolonell Growth | USD 4,900 | Fixed price | Full procedure pages, SEO structure |
| Kolonell Premium | USD 8,900 | Fixed price | Multilingual tier, languages and RTL set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Patient areas, portals, booking integrations and custom apps are on quote. Details in the international offer.
What a surgeon's website has to prove
A patient choosing between three practices in Jumeirah or Dubai Healthcare City compares evidence, not slogans.
| Page | What it must establish |
|---|---|
| Surgeon and team | Degrees, licence to practise and certifications as actually held |
| One page per procedure | Indication, process, risks, recovery, no promise of results |
| Consultation | Steps, duration, what is assessed, video option for overseas patients |
| International patients | Stay, post-operative follow-up, time before the flight home |
| Fees | Ranges or "on consultation", depending on your policy |
| Contact | Minimal form, no unnecessary medical detail |
| Legal and privacy | Data processing, cookies, facility details |
Health advertising in Dubai follows DHA rules, and many formats require prior approval; a practice in a free zone such as Dubai Healthcare City answers to its own regulator. Before/after images and testimonials are especially restricted. On data, Federal Decree-Law 45 of 2021 sets the general framework, while DIFC and ADGM have their own regimes. This is not legal advice: check your content with whoever handles your licensing and approvals.
Hidden costs and the three year total
A low quote can hide items the practice discovers mid-project: a photo shoot of the premises and team (about USD 1,350 to 4,100, market assumption), third-party medical Arabic translation, surgeon review of the copy, advertising approval steps, and maintenance after the 3 included months, on quote at Kolonell.
Over three years, with Growth at USD 4,900, USD 2,500 of photography (market assumption) and maintenance estimated at USD 150 to 400 a month after the 3 included months (market assumption, 33 months), the total comes to USD 12,350 to 20,600. A local agency at AED 40,000, about USD 10,900, with maintenance of AED 1,500 to 3,000 a month (market assumption, about USD 410 to 820) reaches roughly USD 24,400 to 38,000 over the same 33 months.
When a local agency is the better choice
In fairness, a Dubai agency may suit you better if you want weekly in-person workshops, an in-house Arabic brand team, day-to-day handling of your advertising approval files or one provider for the site, campaigns and social media. Either way, ask the same questions: who writes and reviews procedure pages, how the Arabic is produced and checked, who owns the domain and hosting, and what is billed after launch.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example: "Jumeirah Contour Clinic", two surgeons, local and international patients. The practice receives a local quote of AED 75,000, about USD 20,400. It compares this with Kolonell Premium at USD 8,900, adding medical Arabic translation at USD 1,800 (market assumption) and a photo shoot at USD 2,500 (market assumption), USD 13,200 in total. The gap of about USD 7,200 funds several months of content or additional photography.
FAQ
What budget should a Dubai aesthetic practice plan for its website?
As a 2026 ballpark, allow AED 25,000 to 60,000 with a local agency, roughly USD 6,800 to 16,350. At Kolonell, the fixed grid runs from USD 2,900 to 8,900 before third-party costs.
Does the site need to be in Arabic?
For Emirati and regional patients, it is strongly recommended. Premium at USD 8,900 is the multilingual tier, and the Arabic right-to-left scope is set in the quote.
Can we publish before/after photos?
Dubai health advertising rules restrict them strictly and approval may be required. Check with your regulator before anything goes live.
How long does the project take?
Kolonell delivers in 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium. Advertising approval time comes on top depending on the content.
What is billed after launch?
The first 3 months of support are included. Maintenance after that, plus booking integrations or patient areas, are on quote.
Let's scope your project. Procedure pages, Arabic version and approval calendar: we will define the right tier and a delivery in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
