The verdict in three sentences
A fertility clinic in Abu Dhabi is not selling a service on its website: it is earning the trust of couples who compare treatments, transparency on outcomes, costs and the first appointment, often late at night and in Arabic as much as English. Local healthcare specialist agencies charge roughly $54,000 to $123,000 for this kind of project (2026 ballpark), while Kolonell's fixed grid runs from $2,900 (Starter) to $8,900 (Premium, the multilingual tier, with Arabic and RTL scope set in the quote). The real gap shows over three years, hidden costs and maintenance included.
What must a fertility clinic website prove?
Patients and couples arrive with precise questions: "IVF cost Abu Dhabi", "egg freezing Abu Dhabi age limit", "female fertility specialist Abu Dhabi", "waiting time first IVF consultation". The site has to answer them without promising pregnancy and without showing figures that cannot be verified.
| Page | What it must show | Sensitive point |
|---|---|---|
| Treatments (IVF, ICSI, egg freezing) | Process, duration, contraindications | Only programmes allowed under local law |
| Medical team | Specialists, qualifications, licences | Accuracy of titles and approvals |
| Outcomes | Published data with method, period and population | Never an invented or out-of-context rate |
| Costs and coverage | Ranges, what is included, insurers accepted | Dated updates |
| First appointment | Booking, teleconsultation, documents to bring | Form limited to what is strictly needed |
| Privacy | Handling of health data, consent | UAE framework and free zones |
| International patients | Languages, medical visas, support | No promise of outcome |
On outcomes, caution is essential: in the US or the UK, national registries publish official data; elsewhere, publish only audited figures, with their method. Medical advertising in the UAE is overseen by health authorities, and personal data falls under Federal Decree-Law 45 of 2021, with ADGM running its own regime. Stay general and get sign-off. This is not legal advice.
What does the website cost, agency by agency?
| Provider | Local price (AED) | Approximate equivalent (USD) | Timeline | Included |
|---|---|---|---|---|
| Freelancer | 15,000 to 40,000 | 4,100 to 10,900 | 6 to 10 weeks | Design and build |
| Generalist local agency | 60,000 to 180,000 | 16,300 to 49,000 | 10 to 14 weeks | Design, CMS, basic content |
| Premium healthcare agency | 200,000 to 450,000 | 54,500 to 122,600 | 4 to 6 months | Strategy, photography, medical content |
| Kolonell Starter | n/a | 2,900 | 3 to 4 weeks | Project manager in your time zone, native English copywriting, 3 months of support |
| Kolonell Growth | n/a | 4,900 | 3 to 4 weeks | Same, richer structure (treatments, team, costs) |
| Kolonell Premium | n/a | 8,900 | 4 to 6 weeks | Multilingual tier, languages and RTL set in the quote |
Local ranges: 2026 ballpark, typical agency quotes, converted at the pegged rate of about AED 3.67 to $1. Tier details on the international offer. Booking connected to your practice management software, secure patient area and integrations: on quote.
Hidden costs and total cost over three years
A build quote is only part of the bill. The items clinics forget: Arabic medical translation (reviewed by a physician), photography of the premises and team, regulatory review of promotional content, appointment booking tool, maintenance.
| Item over 3 years | Kolonell Premium | Premium healthcare agency |
|---|---|---|
| Build | 8,900 | 60,000 (market assumption) |
| Arabic medical translation | 3,000 (market assumption) | included |
| Photography | 2,500 (market assumption) | included |
| External regulatory review | 2,000 (market assumption) | 2,000 (market assumption) |
| Maintenance, months 4 to 36 | 250 / month (market assumption), i.e. 8,250 | 800 / month (market assumption), i.e. 26,400 |
| Approximate total (USD) | 24,650 | 88,400 |
The first three months of support are included at Kolonell; beyond that, maintenance is priced on quote. The $250 a month figure is an assumption for comparison.
When a local agency is the better choice
If you want an on-site video shoot with your team, deep integration with your electronic patient record, physical presence at medical committee meetings, or a provider that also runs your paid campaigns locally, an Abu Dhabi agency has a real advantage. Ask every provider the same questions: who writes and approves the medical content? How is form data hosted? Who handles the Arabic version and its RTL layout? What does maintenance cost in year two?
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Mini case study
Illustrative example. Dr Mariam, medical director of "Corniche Fertility Centre" (a fictional name), receives an agency quote of AED 220,000, roughly $59,900. She chooses Kolonell Premium at $8,900, the multilingual tier, in English and Arabic, plus $3,000 of medical translation (market assumption) and $2,500 of photography (market assumption).
Total build cost: 8,900 + 3,000 + 2,500 = $14,400, roughly $45,500 below the local quote. She sets part of that aside for the regulatory review and the booking tool, priced on quote.
FAQ
Can we display our success rates?
Only if they are audited, with method, period and age band. A headline rate without context can mislead and draw the attention of health authorities.
Is the Arabic site included?
Arabic falls under Premium, the multilingual tier at $8,900, with RTL scope set in the quote. Medical translation remains a third-party cost, often $2,000 to $4,000 (market assumption).
How soon can we go live?
Plan on 3 to 4 weeks on Starter or Growth and 4 to 6 weeks on Premium, once content is approved. Regulatory review can add 1 to 3 weeks.
Do appointment forms carry a risk?
Yes, they collect health data: keep fields to the strict minimum and check where data is hosted. Integration with your practice software is priced on quote.
Can we promise patients an outcome?
No. The site explains treatments and steps, never a guaranteed result.
Let's scope your project. A fertility clinic website on Premium, the multilingual tier, in English and Arabic, covering treatments, team, costs and booking, delivered in 4 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.