The verdict in three sentences
In Geneva, a cosmetic dentistry practice website is typically billed at 12,000 to 30,000 CHF by a local agency, as a 2026 ballpark, and more by a premium agency. A remote fixed grid such as Kolonell's (Starter 2,700 CHF, Growth 4,500 CHF, Premium 8,200 CHF) covers most of what a practice needs, provided you budget honestly for third-party costs: photography, compliance review, booking software. Over three years, the gap depends less on the build price than on maintenance and integrations, which must be compared line by line.
What does a cosmetic dentistry website really cost in Geneva?
The figures below are 2026 ballparks drawn from typical quotes by Geneva and Romandy agencies and public rate pages. They assume a site of 10 to 20 pages with no patient portal.
| Provider | 2026 range (CHF) | Usual timeline | What is generally included |
|---|---|---|---|
| Geneva freelancer | 4,000 to 10,000 | 4 to 8 weeks | Theme-based design, build, copy supplied by the practice |
| Local agency | 12,000 to 30,000 | 8 to 14 weeks | Custom design, partial copywriting, basic SEO |
| Premium agency | 30,000 to 70,000 | 3 to 6 months | Brand strategy, coordinated photo shoot, full content |
| Kolonell Starter | 2,700 | 3 to 4 weeks | Essential showcase site, native copywriting, 3 months of support |
| Kolonell Growth | 4,500 | 3 to 4 weeks | Richer site, detailed treatment pages, native copywriting |
| Kolonell Premium | 8,200 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Gated areas, patient portals and integrations with practice management software are priced on quote. Tier details are on the international offer page.
What the site must prove to Geneva patients
A patient considering veneers or implants compares several practices, often across Geneva, Lausanne and neighbouring France. They look for proof of competence, price transparency and reliable follow-up. The Swiss Federal Act on the Medical Professions (MedPA) requires advertising to be objective and not misleading, and the profession's ethical rules point the same way. This is not legal advice.
| Page | What it must prove | Watch point |
|---|---|---|
| Dentists | Swiss federal dentistry diploma, postgraduate training actually completed | No loosely worded titles |
| Treatments | Veneers, implants, aligners, whitening: indications, steps, duration | Never promise an outcome |
| Fees and financing | Indicative ranges, how quotes work, instalment options | Clear prices, no misleading teaser price |
| Clinical cases | Photos with written consent, factual captions | Careful use of before and after images |
| First consultation | How it works, length, fee | Form limited to what is strictly needed |
| Data protection | Policy aligned with the revFADP, in force since 1 September 2023 | GDPR if you target EU residents |
| Access and languages | Map, parking, languages spoken at the practice | Consistency with directories |
For a practice with international patients, an English version is often essential. It falls under Premium, the multilingual tier, with languages set in the quote.
Hidden costs and total cost over three years
The build price is only part of the bill. The table below compares three options over 36 months for a French-language site, with identical third-party items. Amounts marked market assumption are prudent estimates, not Kolonell prices.
| Item (CHF) | Freelancer | Local agency | Kolonell Growth |
|---|---|---|---|
| Website build | 7,000 | 20,000 | 4,500 |
| Practice and team photography (market assumption) | 2,500 | 2,500 | 2,500 |
| Advertising compliance review (market assumption) | 1,000 | 1,000 | 1,000 |
| Booking software, 36 months at 60 CHF (market assumption) | 2,160 | 2,160 | 2,160 |
| Maintenance (market assumption) | 150 x 36 = 5,400 | 300 x 36 = 10,800 | 200 x 33 = 6,600, on quote after 3 included months |
| Three-year total | 18,060 | 36,460 | 16,760 |
Connecting the booking module to the site is priced on quote at Kolonell. If the practice requires synchronisation with its management software, that item can exceed the price of the site itself, whoever the provider.
When a Geneva agency is still the better choice
A local agency makes sense if you want repeated on-site directed photo shoots, frequent in-person meetings with the practice team, or a full rebrand (name, logo, signage) run alongside the website. It is also relevant if a Geneva provider already handles your search and campaigns over the long term. Before signing, ask any provider these questions:
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- Who writes the treatment pages, and who checks their medical accuracy?
- Does the price include the English version, or is it billed separately?
- What does maintenance cost after delivery, in writing?
- Where is contact form data hosted?
- Does the site target WCAG 2.1 AA accessibility?
Mini case study
Illustrative example: Dr Martin runs the fictional Rive Sourire practice in Eaux-Vives, with a partly expatriate patient base. She receives a local agency quote of 28,000 CHF for a site in French and English. She compares it with Kolonell Premium, the multilingual tier, in French and English: 8,200 CHF, plus photography at 2,500 CHF (market assumption) and a compliance review at 1,000 CHF (market assumption), or 11,700 CHF. The gap reaches 16,300 CHF. With a contribution margin of 2,000 CHF per new cosmetic treatment patient, the investment is covered from 6 patients (11,700 / 2,000 = 5.85).
FAQ
Why such a gap between 4,500 CHF and 20,000 CHF?
A Geneva agency carries high local salary costs and often bundles strategy and photography into the package. A remote fixed grid standardises the process and keeps third-party costs visible and separate.
Is the Starter tier enough for a cosmetic practice?
Starter at 2,700 CHF suits a practice wanting a clean site with a few treatments. Once you detail veneers, implants and aligners on separate pages, Growth at 4,500 CHF fits better.
Can we publish before and after photos?
It is possible with written consent and factual captions, without promising results. Advertising rules for the medical professions apply; a compliance review (around 1,000 CHF, market assumption) is prudent.
How fast does the site go live?
Allow 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, from scope sign-off. A local agency typically quotes 8 to 14 weeks.
Is maintenance included?
Three months of support are included in every tier. After that, maintenance is priced on quote according to the volume of updates.
Let's scope your project. For a practice site of 10 to 20 pages, Growth for a French-only site or Premium, the multilingual tier, if you add English, live in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
