New website for a cosmetic dentistry practice in Dublin: real cost vs local agencies (2026)

The verdict in three sentences

A new website for a cosmetic dentistry practice in Dublin typically costs EUR 3,000 to 6,000 with a freelancer, EUR 8,000 to 18,000 with a local agency and EUR 18,000 to 35,000 with a premium Dublin studio (2026 ballpark). Kolonell works from a fixed grid of EUR 2,700, 4,500 and 8,200, with a project manager in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support included. The real budget question is the three-year total, once photography, compliance review, booking integration and maintenance are counted.

What Dublin patients check before booking a consultation

Patients considering veneers, implants or clear aligners compare several practices on their phone before they call. The site has to answer their questions calmly and factually, without the hard sell that dental regulators frown upon.

Pages a cosmetic practice site usually needs:

• One page per treatment (veneers, implants, aligners, whitening, bonding) with what happens, how many visits, aftercare
• Dentists' profiles with qualifications and Dental Council registration
• Fees or "from" prices, plus financing options where offered
• Consultation booking, with a form that collects only what is needed
• Reviews presented within the rules that apply to health professionals
• Practice information: location, parking, Luas or DART access, opening hours, accessibility

Advertising by dentists in Ireland is governed by professional conduct standards set by the Dental Council, and before and after photos or testimonials need care. Health data from forms falls under the GDPR and the Data Protection Act 2018, with the Data Protection Commission as regulator, so forms should not ask for medical history before the first visit. The European Accessibility Act is pushing many businesses toward accessible sites, and WCAG AA is a sensible target. This is not legal advice.

Real cost compared with Dublin agencies in 2026

Local figures reflect typical agency quotes and public rate pages in Dublin, not a survey. Delivery with Kolonell is 3 to 4 weeks for Starter and Growth and 4 to 6 weeks for Premium. Patient portals, practice management integrations and custom applications are quoted separately. Details of each tier sit on the international offer page.

The costs nobody puts in the first quote

Three-year total: a worked view

Using the same market assumptions for every option makes the comparison fair: photography EUR 1,200, compliance read EUR 600, maintenance EUR 150 a month from month 4 to month 36 (33 months, so EUR 4,950).

On paper, a freelancer and Kolonell Growth land at the same total. The difference lies in what the build includes: project management, native copywriting for each treatment page and three months of support.

When a Dublin agency is the better choice

Be honest with yourself about these cases. If you want a photographer, a copywriter and a designer in the surgery for a full day of workshops, a local studio is easier. If your agency already runs your paid ads and reporting, keeping everything under one roof can be worth the premium. And for a group of several practices needing a patient portal on day one, a larger custom project is likely.

Questions to ask any provider: who writes the treatment pages, who checks them against the Dental Council's standards, who owns the domain and the site, and what exactly happens after the support period ends.

Mini case study

Illustrative example: Liffey Smile Studio, a fictional two-dentist cosmetic practice near Grand Canal Dock. It chooses Growth at EUR 4,500, adds a photographer at EUR 1,200 (market assumption) and a compliance read at EUR 600 (market assumption). Upfront total: 4,500 + 1,200 + 600 = EUR 6,300. A local agency quote for similar scope was EUR 12,000 before the same extras, so EUR 13,800 upfront, a difference of EUR 7,500. If one veneer case generates around EUR 5,000 in fees (market assumption), the site cost is covered by fewer than two cases (6,300 / 5,000 = 1.26).

FAQ

Can we show before and after photos?

Often yes, with written patient consent and without implying a guaranteed result. Check the Dental Council's current standards and keep the photo, consent and date on file for every case shown.

Should we display prices?

Many Dublin practices show "from" prices, for instance aligners from a stated figure, because patients compare. Clear fees with financing options tend to reduce unqualified calls.

How long does the build take?

With Kolonell, 3 to 4 weeks for Starter or Growth, 4 to 6 weeks for Premium, provided photos and approvals arrive on time. Local agencies commonly quote 8 to 12 weeks.

Do we need the Premium tier?

Only if you need the multilingual tier, for example for patients from abroad, with languages set in the quote. Most single-location practices are well served by Growth at EUR 4,500.

What about online booking?

A simple booking link is straightforward; a live integration with your practice software is quoted after we check the system's options.

Let's scope your project. Tell us your treatments, number of dentists and preferred tier, and we will confirm scope and a 3 to 4 week timeline. See the international offer or request a free quote: detailed reply within 48 hours.