The verdict in three sentences
A multi-site dental group website costs EUR 7,000 to 13,000 excl. VAT in Toulouse in 2026 and EUR 10,000 to 22,000 in Dublin for four clinics, with one page per clinic, treatment and implant pages written within the professional advertising rules (the French code of ethics, or the Dental Council code in Ireland), and local SEO on 4 Google profiles. Maintenance is around EUR 120 a month. The goal is not to drop the booking platform but to stop depending on it for 70% of new patients, by capturing high-value requests such as implants and adult orthodontics.
The detailed quote for 4 clinics
A dental group has specific needs: each clinic must stand on its own in local results (city centre plus three suburbs), while sharing a brand and common clinical content. Here is a typical 2026 quote, with the Dublin equivalent.
| Item | Toulouse 2026 (excl. VAT) | Dublin 2026 | Detail |
|---|---|---|---|
| Scoping, sitemap and design | EUR 1,500 to 2,500 | EUR 2,500 to 4,500 | Web guidelines, 6 to 8 templates, mobile first |
| 4 clinic pages | EUR 1,200 to 2,000 | EUR 1,500 to 3,000 | Team, hours, access, equipment, booking |
| Treatment pages (care, prosthetics, orthodontics) | EUR 1,500 to 3,000 | EUR 2,000 to 5,000 | 8 to 12 educational pages reviewed by a dentist |
| Implant pages and patient journey | EUR 800 to 1,800 | EUR 1,200 to 3,000 | Steps, timelines, cover, written estimate |
| Local SEO and 4 Google profiles | EUR 1,000 to 2,000 | EUR 1,500 to 3,500 | Optimisation, categories, photos, review strategy |
| Booking integration and forms | EUR 500 to 1,200 | EUR 800 to 2,000 | Booking platform link, implant quote form |
| GDPR compliance and legal notices | EUR 500 | EUR 500 to 1,000 | Cookie banner, no health data in forms |
| Total | EUR 7,000 to 13,000 | EUR 10,000 to 22,000 | 6 to 10 weeks |
The EUR 120 monthly maintenance covers hosting, security updates, backups and one hour of changes (new dentist, summer hours). Monthly SEO, if the group targets competitive queries such as "dental implants Toulouse" or "dental implants Dublin", adds EUR 300 to 600 a month (EUR 500 to 1,200 in Dublin).
What professional rules allow on a dental website
In France, since the 2020 relaxation, dentists may share fair and objective information about their skills and practice. In Ireland, the Dental Council's code on advertising sets a similar principle: information must be accurate, not misleading and must not exploit patients' lack of knowledge. A poorly written site can trigger a complaint to the regulator.
| Element | Allowed | Avoid |
|---|---|---|
| Description of treatments and techniques | Yes, in an educational way | Promised results, "guaranteed painless" |
| Fees | Yes, information on prices and cover | Loss leaders, promotions, discounts |
| Before and after photos | Caution, for information only | Commercial staging, retouching |
| Titles and qualifications | Yes, those recognised by the regulator | Unrecognised titles, "best implant dentist" |
| Patient reviews | Google profiles, no paid solicitation | Selected or ghost-written testimonials |
| Comparison with other practices | No | Any comparison or disparagement |
Plan a review by a lead dentist in the group for every treatment page. It also helps SEO: accurate, signed content earns more trust from Google on health topics.
Reducing platform dependence without giving it up
Doctolib in France, or a booking platform in Ireland, remains the best tool for routine appointments. The problem with 70% dependence lies elsewhere: a patient searching for "dental implants" compares practitioners on the platform without seeing the clinic's equipment or patient journey. A site ranking for those queries captures implant or aligner quote requests of much higher value. A realistic target is to bring the platform's share of new patients down to about 50% within 12 months.
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Dr Marchand, manager of a group of 4 dental clinics in Toulouse, sees 160 new patients a month, 112 of them through Doctolib. He invests EUR 10,500 excl. VAT in the site, plus EUR 120 maintenance and EUR 400 SEO per month, or EUR 16,740 in year one. The site generates 9 implant quote requests a month, 35% of which are accepted, about 3 treatments a month. With an estimated margin of EUR 1,200 per implant treatment, that is EUR 3,600 of monthly margin, or EUR 43,200 a year. The project pays back in under 5 months. A Dublin group at EUR 18,000 would follow the same logic with higher treatment fees.
FAQ
How much does a single dental practice website cost?
Plan EUR 3,500 to 6,000 in Toulouse, or EUR 5,000 to 9,000 in Dublin, for a single practice with treatment pages and local SEO. The multi-site model shares design and clinical content, lowering the cost per clinic.
Does each clinic need its own page?
Yes. Each clinic needs a page with address, team and hours to rank in its area. This links the site to the 4 Google profiles and can lift local visibility by 30 to 50%.
Can we show implant prices?
Yes, fair information on fees and cover is allowed. Promotions and loss-leader prices remain prohibited in both France and Ireland.
Does the site replace the booking platform?
No. The booking button still links to the platform for routine care, while the site captures high-value requests. The aim is to move from 70% to about 50% dependence in 12 months.
How long until launch?
Between 6 and 10 weeks, including 2 to 3 weeks for writing and dentist review of treatment pages.
Let's scope your project. Tell us your number of clinics, the treatments to highlight and your current platform share, and we will send an itemised quote with a request target. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
